290: From Corporate ladder to solopreneur success: Starting your first business at 53 - with Graham White

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

Transitioning from a corporate career to entrepreneurship can be daunting, especially when you're in your early 50s and have been handed a 'pink slip' from your employer of two decades.

But for Graham White, this leap became an opportunity to reinvent his professional life and create a thriving solo communications consulting practice..

In this episode, Graham shares his journey from being a seasoned PR executive to launching his own business at 53.

He offers valuable insights for professionals considering a similar path, emphasising the importance of self-belief, strategic planning, and leveraging decades of experience.

Key takeaways from Graham's entrepreneurial journey:

• Embrace change: Sometimes, unexpected career shifts can lead to new opportunities for growth and fulfillment.
• Leverage your network: Tap into professional relationships built over the years to find clients and collaborators.
• Start lean: Keep overheads low and focus on delivering value to clients from day one.
• Find your niche: Specialise in areas where you have deep expertise to differentiate yourself in the market.
• Maintain work-life balance: Structure your business to allow for personal time and pursuits outside of work.

Graham also discusses the emotional journey of leaving a long-term corporate role, the importance of having a supportive family, and how to navigate the initial challenges of solo entrepreneurship.

Practical advice for aspiring entrepreneurs:

• Assess market opportunities before making the leap
• Secure a good accountant for financial guidance
• Build a network of fellow entrepreneurs for support and advice
• Be prepared to handle all aspects of the business yourself
• Stay open to collaboration and new opportunities

Whether you're contemplating a career change or simply curious about the realities of starting a business later in life, Graham's story offers both inspiration and practical wisdom for navigating this exciting transition.

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