249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

Welcome to the finale to season 6 of the Reputation Revolution podcast.

In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.

Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.

If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show.

If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.

Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:

I hope you enjoy it.

Topics touched on include:

• Personal brand vs business brand
• How to grow your personal brand-based business using paid media & digital ads
• Grounding yourself in your story and your message
• How to use press releases to increase personal brand visibility & credibility
• How Oscar Trimboli built a global business around his professional personal brand
• Expert vs thought leader: what’s the difference?
• Unlocking & shaping your ideas through deep content
• How to build your personal brand using LinkedIn Company Pages
• Productise your knowledge + scale your impact
• How Joyce Ong uses transparency & fun to cut through the noise
• Exploring the possibilities that come with today’s Reputation Economy
• Developing a digital media mindset & experimenting with short-form video
• Going small to make it BIG with earned media
• How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
• How brand strategist Mark Drager built a YouTube show generating 4M views

If you only listen to one episode of the podcast this year, this is surely it!