241: [RECAP] Trevor & Brendan dissect the Ben Cusack interview (digital media mindset)

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video.

The theme for that episode was around 'experimentation', and taking risks on social media.

By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Trying new platforms. Experimenting with new technologies. Developing new skills.

There are a lot of good things that come with that too: in the case of Ben Cusack, it was all about gaining confidence in front of the camera.

I call it adopting a digital media mindset, and it's important for anyone wanting to build a thought leader brand to embrace this philosophy.

In this episode, Brendan and I cut loose on all the key elements of my discussion with Ben, including:

• Tackling TikTok
• Experimenting with short-form video
• Moving to YouTube (and experimenting with 'Shorts')
• Ben's LinkedIn content curation strategy (and how he manages to be 'everywhere' on the platform while not spending much time on it
• Productivity and outsourcing

Ben is a 45-year old government grant specialist and business owner whose TikTok account has generated over 10.5 million ‘likes’, with an audience of over 190,000.

He must be doing something right!

Brendan and I unpack all in this episode, but if you're keen to hear straight from Ben, check out Episode #240 as well.