S2 - E43 - Signs of Life (Data)

ASCEND Podcast

In this episode, we tackle a growing challenge in higher education: student "ghosting." Just as the term applies to dating, it’s showing up in the admissions process, where students indicate plans to enroll but silently disappear. We explore how tracking "Signs of Life"—key behaviors like submitting deposits, securing housing, or communicating with advisors—can help institutions predict which students are truly coming.

Learn how this data-driven approach aids admissions teams in adjusting recruitment strategies, improves budget forecasting, and reduces melt. Plus, discover how proactive outreach keeps students engaged and on track for matriculation. Don’t miss this insightful look into bridging the communication gap and improving enrollment success!