Marketing, Pleasure and Responsible Choices: In Conversation with Professor Pierre Chandon

ARENI Global: In Conversation

Welcome to the Areni Global podcast. Today’s episode is entitled “Marketing, Pleasure, and Responsible Choices: In Conversation with Professor Pierre Chandon”. Host Pauline Vicard and Professor Chandon spend some time discussing how to promote healthier consumption choices using the notion of pleasure. Dr. Chandon’s research deals with understanding how marketers can continue to grow their businesses without contributing to the negative effects of over eating & drinking, his latest research, Aligning Business, Health & Pleasure through Epicurean Nudging is the focus of today’s conversation, and with this in mind Pauline dive’s into how to encourage food & wine appreciation using moderation and discernment

More about today’s guest Professor Pierre Chandon:

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He holds a PhD in marketing from HEC Paris, an MS in Business Administration from ESSEC, and an honorary professorship from Pacific University in Lima, Peru. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

Pierre Chandon studies innovative marketing solutions to better align business growth with consumer health and wellbeing. His research has been published in marketing journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) and in psychology or nutrition journals (Appetite, Journal of Experimental Psychology: General, Nutrition Reviews, Obesity, and Psychological Science).

Learn more about Professor Pierre Chandon:

linkedin.com/in/pierrechandon

pierrechandon.com

https://twitter.com/pierrechandon

https://www.instagram.com/insead

https://www.facebook.com/INSEAD/

https://www.instagram.com/insead

More about today’s host:

Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global.

Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Learn more about Areni Global:

Website: https://areni.global/

Facebook: @FM4FW

Twitter: @areniglobal

Instagram: @areniglobal

Linkedin: https://www.linkedin.com/company/areni-global/

If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/

Thank you for joining us today!

“Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.