A CPA's transition into tech entrepreneurship, with Ben Taylor

Accounting Leaders Podcast

Ben Taylor, a CPA-turned-tech-entrepreneur and founder of SoftLedger, sits down with Stuart to share his company's origin story, the landscape of a mid-market GL solution, how to enable accountants to 'do more with less', and the saving grace of having your best friend as your co-founder.

• Finding an interest in accounting in college (1:15)
• Early career experience at EY & Fannie Mae (2:00)
• How Freddie Mac and Fannie Mae started (3:10)
• The roller coaster real estate market around the world (4:00)
• The genesis of SoftLedger (5:42)
• The landscape of a mid-market general ledger solution (7:10)
• The advantages of the next-gen cloud accounting software (8:08)
• SoftLedger’s typical clients (8:51)
• Benefiting from COVID-19’s push towards remote collaboration (10:00)
• The investment landscape of SoftLedger (11:55)
• How to enable accountants to ‘do more with less’ (14:58)
• Running a startup with your best friend (16:00)
• SoftLedger's product roadmap (16:30)
• What excites Ben about the future (18:08)
• Gaining traction through SEO (20:30)