Is bad marketing killing your firm? A conversation with Karen Reyburn

Accounting Leaders Podcast

Karen Reyburn is no stranger to change. She grew up in Arizona yet found her home-away-from-home in Scotland. She began her career as an auditor but discovered her true spark in marketing—a realization that ultimately led her to founding The Profitable Firm, a creative agency dedicated to serving accountants. In this episode, Karen shares her journey of living in two worlds, the power of marketing for accountants, and her growth philosophy of 'better over more'.

• Karen's journey from the US to Scotland (1:28)
• Connecting with a culture that's not your own (2:15)
• A temporary move that turned permanent (3:00)
• Enjoying the natural beauty of Arizona and Scotland (5:30)
• Karen's first job as a state auditor (8:00)
• The worthy challenge of immigrating to a place you love (11:10)
• How Karen got into marketing as an accountant (13:00)
• Filling the marketing gap for accountants (16:00)
• Not chasing growth for growth's sake (17:10)
• Using marketing to attract ideal clients (18:00)
• Bad marketing kills referrals (19:45)
• Helping accountants reveal their greatness through marketing (21:30)
• Consistency is the key to success (23:08)
• Karen's favorite client success stories (24:00)
• Top marketing tips for accountants (26:00)
• The joys of working with clients who align with your values (31:00)
• When in Rome, do as the Romans do (35:50)
• The quirks of living in two cultures (38:30)
• Beautiful places to visit in Scotland (41:30)