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المحتوى المقدم من Paul Falavolito. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Paul Falavolito أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 228 - Leading Through Uncertainty
Manage episode 462863514 series 1303394
المحتوى المقدم من Paul Falavolito. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Paul Falavolito أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Discover actionable strategies to lead effectively through uncertainty, focusing on communication, adaptability, and resilience.
Host: Paul Falavolito
Connect with me on your favorite social media platform.
Free Leadership Resources
www.paulfalavolito.com
Exclusive 7 Minute Leadership Merch
linktr.ee/paulfalavolito
Bookstore:
For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV
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Subscribe and listen to all of my podcast shows:
…
continue reading
Host: Paul Falavolito
Connect with me on your favorite social media platform.
Free Leadership Resources
www.paulfalavolito.com
Exclusive 7 Minute Leadership Merch
linktr.ee/paulfalavolito
Bookstore:
- Get your copy on Amazon: https://bit.ly/48J8zFG
- Get your copy at Book Baby: https://bit.ly/3P8iFsU
For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV
https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw
Subscribe and listen to all of my podcast shows:
- The 7 Minute Leadership Podcast
- 1 PAPA FOXTROT - General Aviation Podcast
- The DailyPfav
251 حلقات
Manage episode 462863514 series 1303394
المحتوى المقدم من Paul Falavolito. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Paul Falavolito أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Discover actionable strategies to lead effectively through uncertainty, focusing on communication, adaptability, and resilience.
Host: Paul Falavolito
Connect with me on your favorite social media platform.
Free Leadership Resources
www.paulfalavolito.com
Exclusive 7 Minute Leadership Merch
linktr.ee/paulfalavolito
Bookstore:
For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV
https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw
Subscribe and listen to all of my podcast shows:
…
continue reading
Host: Paul Falavolito
Connect with me on your favorite social media platform.
Free Leadership Resources
www.paulfalavolito.com
Exclusive 7 Minute Leadership Merch
linktr.ee/paulfalavolito
Bookstore:
- Get your copy on Amazon: https://bit.ly/48J8zFG
- Get your copy at Book Baby: https://bit.ly/3P8iFsU
For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV
https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw
Subscribe and listen to all of my podcast shows:
- The 7 Minute Leadership Podcast
- 1 PAPA FOXTROT - General Aviation Podcast
- The DailyPfav
251 حلقات
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1 Episode 251 - See Yourself as a Salesperson 4:02
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In this episode, we explore why leadership is a form of sales. Every interaction is an opportunity to sell your vision, values, and expectations. The best leaders, like the best salespeople, are transparent, honest, and direct. Tune in to learn how to focus your energy on the right people and stop chasing bad leads. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 250 - Traditional vs Power-Driven Leadership 7:53
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In today’s episode, we discuss the two dominant leadership styles in the 21st century: traditional leadership, rooted in ethics and service, and power-driven leadership, built on fear and misinformation. Learn how to choose the right path for long-term success. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 249 - The Power of Customer-Centric Innovation 4:26
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In this episode, we dive into customer-centric innovation, discussing its importance and providing practical steps for leaders to implement this approach to enhance customer satisfaction and drive business success. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 248 - Vision vs Execution: The CEO's True Role in Leadership 5:11
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The best CEOs focus on vision, not micromanagement. In this episode, we break down why leaders must set the direction, empower their teams, and trust them to execute with precision. Learn how to communicate your vision, hire the right people, and drive results without getting stuck in the details. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 247 - Why Great Leaders Build Systems, Not Just Strategies 5:42
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In this episode, we dive into the power of systems in business. Too many leaders focus on strategy but fail to build repeatable, scalable processes. Learn how to document, delegate, and automate your way to a more efficient business. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 246 - Your First 90 Days as a Leader 7:06
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In this episode, we guide new leaders through their first 90 days. Learn how to navigate imposter syndrome, earn respect, and take control of your new role with confidence. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 245 - Leading Through Digital Transformation 4:28
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This episode explores how top executives can lead digital transformation effectively. Learn how to align technology with business goals, manage change, and implement new systems without disrupting operations. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 244 - Building a High-Performance Executive Team 5:46
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In this episode, we discuss the key elements of building a high-performance executive team. Learn how to align leadership, encourage productive conflict, and create a team that moves your company forward. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 243 - The CEO's Role in Shaping Organizational Culture 7:11
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In this episode, we explore the CEO’s role in shaping organizational culture. Learn how to define values, lead by example, and build a workplace where employees thrive. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 242 - Driving Innovation Without Disrupting Stability 5:18
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This episode explores how top executives can drive innovation while maintaining business stability. Learn strategies for structured innovation, risk management, and leading change effectively. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 241 - Succession Planning at the C-Suite Level 5:26
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In this episode, we discuss the importance of succession planning at the C-suite level. Learn how to develop a leadership pipeline, assess internal talent, and ensure smooth executive transitions to protect your organization's future. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 240 - Lessons from the Great Recession & How to Avoid Them 7:02
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Many leaders made costly mistakes during the Great Recession. In this episode, we break down real examples from Circuit City, AIG, Blockbuster, GM, and Lehman Brothers, showing how poor decisions led to their downfall. Learn what NOT to do in a crisis and how to lead with strategy, innovation, and transparency when times get tough. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 239 - More Than 3 Priorities? You Have None 6:27
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This episode of The 7 Minute Leadership Podcast explores the importance of focus in leadership. Learn why narrowing your priorities to three key areas can amplify your impact, improve team alignment, and drive meaningful results. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 238 - Doomsday Clock Leadership Lessons 3:53
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This episode explores leadership lessons from the Doomsday Clock’s recent adjustment to 89 seconds to midnight. Learn how to anticipate risks, take preventative action, and lead with urgency without panic. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
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1 Episode 237 - The Power of Silence in Leadership 4:23
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This episode explores 7 key situations where silence is the best choice for effective leadership. Learn how and when to pause, reflect, and use silence as a tool to strengthen relationships and guide your team. Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resources www.paulfalavolito.com Exclusive 7 Minute Leadership Merch linktr.ee/paulfalavolito Bookstore: Get your copy on Amazon: https://bit.ly/48J8zFG Get your copy at Book Baby: https://bit.ly/3P8iFsU For the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAV https://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiw Subscribe and listen to all of my podcast shows: The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation Podcast The DailyPfav…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.