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PRGN Presents is the essential podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and communications, featuring experts from the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep ...
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show series
 
Public policy, public affairs, and public relations are interconnected fields that shape the relationship between government, civil society, and the public. In this episode, Chip Taylor discusses the role of public relations in influencing public policy. He explains the differences between public affairs, public policy, and public relations, highli…
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The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints. Deborah Spencer, the Chief Marketing Officer of the Castle Group, discusses the concept of integrate…
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This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by public relations professionals in breaking through the clutter. He emphasiz…
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Gábor Jelinek, Executive Director of the Public Relations Global Network (PRGN), and Abbie Fink, a founding member of PRGN, discuss the value proposition of joining a global PR network. They highlight the importance of building relationships and friendships within the network, the opportunities for collaboration and knowledge sharing, and the uniqu…
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Andy See, President of the Public Relations Global Network and Managing Director of Perspective Strategies, shares his observations on the past year in public relations. He discusses the excitement surrounding technology, particularly generative AI, and its impact on the industry. He also acknowledges the challenges posed by slow global economic gr…
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Alexandra Dinita argues that ESG is not just a trend but a moral and business imperative. By embracing ESG, organizations can build trust, transparency, and peace of mind. In today's world, plagued by crises and moral dilemmas, Alexandra higher moral standards and values are essential. ESG provides a global conversation that can address these issue…
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Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of business outcomes rather than expected PR wins. By understanding the results that matter to an organization and aligning PR efforts to…
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In this episode, we delve into the crucial role that public relations and communications play in driving revenue for businesses. Michelle Lyng, CEO of Novitas Communications, shares her insights on how PR can have a direct impact on sales and revenue, and why it is essential for businesses to understand this connection. Michelle argues that PR shou…
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Frédéric François discusses the current state of live events and the challenges and opportunities they present. He notes that while most events are back, there are still some issues with international attendees due to travel restrictions. He highlights the importance of networking in B2B events and how online platforms cannot replicate the physical…
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Joanne Chan discusses the importance of integrating ESG (environmental, social, and corporate governance) into a company's investor relations strategy. She emphasizes the need for transparency and consistency in ESG communication, as well as tailoring a communication strategy to address the diverse concerns of investors and other stakeholders. Joan…
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In this episode, Sean Dowdall highlights the role of PR professionals in guiding companies towards values alignment and the impact it can have on the community. Drawing from his experience growing up on a tribal nation, Sean emphasizes the need for businesses to have a strong mission and vision that serves the benefit of people and the planet. He e…
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In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often exp…
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One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis. Dominique Biquard disc…
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The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys? In this episode, Bradly Howland …
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In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit. In this thought-…
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The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work enviro…
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The rise of disinformation, mal-information, and misinformation is a growing concern in Canada, just as it is in the United States and other countries. The Institute of Public Relations recently published a study highlighting the significant gap that exists between the sources responsible for combating disinformation and how well they are actually …
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"Lobbying is not about buying influence. It's about building relationships." Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in the European context, lobbying is an open and democratic process that involves many stakeholders, including businesses and NGOs,…
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The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel. Hanan Kamir explains that multinational companies should be aware of the need to adapt their mess…
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Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or marketing campaign generates new business? In this episode, Leeza Hoyt explains that the role of public relations is more than just gett…
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For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions. Finding it hard to come up with the right message?…
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No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their clients in the event of a crisis. “Crisis” is in the eye of the beholder, and so the first question to ask is, “Are we actually in a crisis?” Various sta…
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“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions. But what about a company crisis? A crisis is often evaluated by how the CEO or management handle it - but usually it runs deeper than that. How should how organizational le…
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PR 4.0 has arrived. Are you ready for it? For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and stakeholders now take an active role in the process of news and information sharing. Businesses and brands must adjust to this new way of thinking and…
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Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and processes. What are its benefits to marketers and public relations professionals? Should professional communicators be worried about their jobs? What are som…
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We live in challenging times, and people everywhere are on edge, living in a state of chronic stress. Inflation, war, and natural disasters cause people to worry about their lives, their livelihoods, their loved ones, and their future. How should brands, corporations and professional communicators participate in the global conversation when people …
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Companies around the world are facing increased pressure from investors, customers, and other stakeholders to measure and report their Environmental, Social, and Governance (ESG) performance. In this episode, Michael Diegelmann urges business leaders to think about the impact their corporate practices are having on communities around them and on th…
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ESG, AI and innovation are three major trends that will shape 2023 for communications professionals, says David Fuscus, CEO of Xenophon Strategies. In this episode, David discusses the importance of ESG (Environmental, Social, and Governance) programs, which are becoming an increased focus for corporations across the globe. He emphasizes the need f…
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What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients. About the Guest David Fuscus is CEO of Xe…
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Succession planning is a process not an event. But when the succession includes family members, how do you ensure a smooth process without upsetting the family dynamic? About the Guests Amanda Hill is CEO of Three Box, where she counsels Fortune 500 companies and meteoric brands with strategic communications. She holds the Accredited in Public Rela…
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When a crisis hits, you need to have a team of key people in place so you can respond quickly and effectively before the situation escalates. Who is on that team and how they should operate will directly impact your brand’s reputation. About the Guest Christina Rytter is a dedicated international Communications Advisor with 20 years of hands-on exp…
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Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing things that is inherently obsolete. What can you do differently? What should you do differently? About the Guest Aaron Blank is president and CEO of F…
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How do you define your workplace? Is your team in one location or working in multiple offices? Has this impacted corporate culture? About the Guest Nick Leighton is the founder and CEO of NettResults Middle East, a results-oriented public relations agency that acts as a gateway for U.S. agencies/clients looking for worldwide media implementation. F…
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Embracing sustainable development means understanding and reporting the social and environment (non-financial) impacts and risks associated with a company’s operations. Sustainability is the new digital. Any person or business that ignores it will be left behind. About the Guest Mark Paterson, principal of Currie Communications in Melbourne, Austra…
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Everyone is talking about sustainability – and that’s no wonder. Addressing ESG (Environmental, Social, and Governance) metrics and taking them seriously is worthwhile for every single company. Companies that deliver a good sustainability performance are more successful in the long run. About the Guest Michael Diegelmann, founder of cometis AG, has…
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It takes more than just a good salary to attract employees these days. Whether you are working in an office or have a remote workplace, creative office culture and maintaining staff morale are still critically important. Business owners are getting more creative when it comes to compensation and benefits. About the Guest Alison King is a trusted PR…
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