Manage episode 363706613 series 3369510
The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel.
Hanan Kamir explains that multinational companies should be aware of the need to adapt their message for the Israeli market. He emphasizes the need for "transcreation," not just translation of messages to ensure they are contextually relevant and will resonate with the Israeli audience. He also highlights the challenges of balancing PR decisions with business demands and the need for flexibility in strategy.
About the Guest
Hanan Kamir is CEO of KAMIR, a strategy, media and PR consulting firm specializing in the management of complex challenges in the public and media spheres. KAMIR offers their clients a wide range of services to help them reach their goals, from formulating the strategy and crafting the desired message, to implementing their communications plan. KAMIR's clients include multinational corporations as well as private, public and governmental bodies, and are among the leaders in their industry in Israel and worldwide.
As CEO, Hanan is focused on KAMIR’s long-term and strategic goals for the future. He oversees the firm’s clients, advisors, and projects, and ensures KAMIR’s team has the optimal tools to succeed. Hanan actively participates in projects with high-profile clients in the Capital Markets, Real Estate, Infrastructure, and Energy sectors. Prior to working at KAMIR, Hanan worked as an issuing manager in the underwriting department at Value Base, one of Israel’s leading investment banks. Hanan holds a Bachelor’s degree in Economics and Business Management from IDC Herzliya, graduating Cum Laude. Hanan is also an alumnus of the Arison’s Honors program.
About the Host
Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.
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