المحتوى المقدم من Public Relations Global Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Public Relations Global Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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S3 E3: Transformation and Communication with Bradly Howland

19:58
 
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Manage episode 373897448 series 3369510
المحتوى المقدم من Public Relations Global Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Public Relations Global Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys?

In this episode, Bradly Howland shares his thinking about transformation as a multi-layered process of organizational change. Transformation involves making fundamental changes to how a company operates, looks, and acts both internally and externally. It is a response to market shifts and requires a deeper level of adaptation than simply evolving or growing the business.

In South Africa, the concept of transformation takes on a deeper meaning. It is not only about responding to market shifts but also about redressing legacy issues of the past, providing opportunities, and planning for the future. The country's history of apartheid has created systemic challenges that need to be addressed in business and society.

Bradly explains that transformation in South Africa involves considering the needs and experiences of marginalized groups, such as those who have been historically disadvantaged. This includes gender equity, racial diversity, and cultural inclusivity. By layering these considerations into the transformation process, businesses can become more relevant, responsive, and impactful in their communication and operations.

In short, transformation is not a one-size-fits-all approach. It requires a layered understanding of the market, the people, and the unique context in which businesses operate. By starting with the people, valuing diverse perspectives, and communicating effectively, businesses can navigate the complexities of transformation and drive meaningful change.

About the Guest

Bradly Howland is CEO of Alkemi Collective, a results-focused integrated marketing and communications collective with offices in Cape Town and Johannesburg, South Africa. Originally established in the 1990s as HWB Communications, Alkemi Collective has grown, adapted, and transformed in tandem with South Africa itself. Bradly has over 20 years of experience working in strategic marketing communications across a wide range of sectors and brands in Southern Africa. With a focus on developing multi-channel and integrated campaigns, he has raised brand awareness and driven direct business results for the clients and brands he has worked with, including the likes of the Virgin Group, Coca-Cola, ABB, The Elders, and the City of Cape Town.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

Follow the Podcast

If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listen

Need to hire a PR firm?

Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

  continue reading

31 حلقات

iconمشاركة
 
Manage episode 373897448 series 3369510
المحتوى المقدم من Public Relations Global Network. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Public Relations Global Network أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys?

In this episode, Bradly Howland shares his thinking about transformation as a multi-layered process of organizational change. Transformation involves making fundamental changes to how a company operates, looks, and acts both internally and externally. It is a response to market shifts and requires a deeper level of adaptation than simply evolving or growing the business.

In South Africa, the concept of transformation takes on a deeper meaning. It is not only about responding to market shifts but also about redressing legacy issues of the past, providing opportunities, and planning for the future. The country's history of apartheid has created systemic challenges that need to be addressed in business and society.

Bradly explains that transformation in South Africa involves considering the needs and experiences of marginalized groups, such as those who have been historically disadvantaged. This includes gender equity, racial diversity, and cultural inclusivity. By layering these considerations into the transformation process, businesses can become more relevant, responsive, and impactful in their communication and operations.

In short, transformation is not a one-size-fits-all approach. It requires a layered understanding of the market, the people, and the unique context in which businesses operate. By starting with the people, valuing diverse perspectives, and communicating effectively, businesses can navigate the complexities of transformation and drive meaningful change.

About the Guest

Bradly Howland is CEO of Alkemi Collective, a results-focused integrated marketing and communications collective with offices in Cape Town and Johannesburg, South Africa. Originally established in the 1990s as HWB Communications, Alkemi Collective has grown, adapted, and transformed in tandem with South Africa itself. Bradly has over 20 years of experience working in strategic marketing communications across a wide range of sectors and brands in Southern Africa. With a focus on developing multi-channel and integrated campaigns, he has raised brand awareness and driven direct business results for the clients and brands he has worked with, including the likes of the Virgin Group, Coca-Cola, ABB, The Elders, and the City of Cape Town.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

Follow the Podcast

If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listen

Need to hire a PR firm?

Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

  continue reading

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