أفضل بودكاسات Marketing Edventure (2025)

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68. After Closing the Sale - Upselling, Confirmation, and Retention | Fashion Marketing, Steps to Selling Part 7 23:35

6d ago23:35

23:35

Episode 68. In this episode, I discuss the last 3 steps of the selling process. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sale Upselling Confirmation Retention -----…

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67. Solution to Commitment - 5 Ways to Close the Sale | Fashion Marketing, Steps to Selling Part 6 15:46

13d ago15:46

15:46

Episode 67. In this episode, I discuss Closing the Sale as a part of the Selling Process - Step 5 Providing a Solution. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing the sal…

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66. Overcoming a Customer's Objections During the Selling Process | Fashion Marketing, Steps to Selling Part 5 15:51

20d ago15:51

15:51

Episode 66. In this episode, I discuss Overcoming Objections as a part of the Selling Process - Step 4 Providing a Solution. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing th…

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65. Selling Features and Benefits | Fashion Marketing, Steps to Selling Part 4 17:51

27d ago17:51

17:51

Episode 65. In this episode, I discuss Features and Benefits as a part of the Selling Process - Step 3 Showcasing features and benefits . ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a soluti…

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64. Determining the Customer Type in the Selling Process | Fashion Marketing, Steps to Selling Part 3 14:15

1M ago14:15

14:15

Episode 64. In this episode, I discuss Customer Types as a part of the Selling Process - Step 2 Determining Needs and Wants. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing th…

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63. 3 Standard Buying Motives in the Selling Process | Fashion Marketing, Steps to Selling Part 2 17:00

1M ago17:00

17:00

Episode 63. In this episode, I discuss Buying Motives as a part of the Selling Process - Step 2 Determining Needs and Wants. ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs and wants Showcasing features and benefits Providing a solution Closing th…

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62. The Study of Selling and the First Step - Engagement | Fashion Marketing, Steps to Selling Part 1 14:18

2M ago14:18

14:18

Episode 62. In this episode, I will: Define selling Explain how selling works as a function of marketing and a promotional element Begin the discussion of the 1st step of the 8-step selling process ---------- To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps: Engagement Determining needs a…

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61. 1st Anniversary: Top 3 Fashion Marketing Episodes and What's to Come in 2025 20:04

2M ago20:04

20:04

Episode 61. The 1st anniversary of this podcast, Marketing EdVenture with Jacqué, kinda snuck up on me. I'm thankful 🙏🏽for you being a faithful listener. Highlights from this episode: 💫The Top 3 Fashion Marketing series from this podcast 💫What's to come for 2025 ------------------------------------------------------------------------ RESOURCES FOR …

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60. Three Major Trends in Sales Promotion | Fashion Marketing (BONUS Episode) 12:17

2M ago12:17

12:17

Bonus Episode 60. This episode spotlights the trends in Sales Promotion. It is one of six elements that make up the promotional mix. -------------------------------------------------------------------------------- RESOURCE Looking resources to teach Advertising? Look no further. I have the Ultimate Fashion Advertising Class Bundle that is filled wi…

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59. Sales Promotion is the Partner to Advertising | Fashion Marketing 27:47

2M ago27:47

27:47

Episode 59. The focus is Sales Promotion. It is one of six elements that make up the promotional mix. I will cover: What sales promotion is Sales promotion objectives Uses for sales promotion and the various types of sales promotion. -------------------------------------------------------------------------------- RESOURCE Looking resources to teach…

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58. Mastering Mobile Advertising | Fashion Marketing, Part 8 27:21

2M ago27:21

27:21

Episode 58. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Mobile Advertising. -----------------------------------------------…

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57. Key Points About Social Media Advertising | Fashion Marketing, Part 7 24:00

3M ago24:00

24:00

Episode 57. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Social Media Advertising. -----------------------------------------…

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56: Why Merchandise Packaging is a Selling Factor | Fashion Advertising, Part 6 16:43

3M ago16:43

16:43

Episode 56. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Merchandise Packaging. --------------------------------------------…

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55: Why Product Placement is a Growing Trend | Fashion Advertising, Part 5 18:58

3M ago18:58

18:58

Episode 55. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Product Placement. ------------------------------------------------…

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54. Going Digital with Email and Internet | Fashion Advertising, Part 4 20:03

3M ago20:03

20:03

Episode 54. The focus is Advertising. It is one of six elements that make up the promotional mix. In a multi-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Email and Internet Advertising. -----------------------------------…

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53. Is Print Media Still Relevant? | Fashion Advertising, Part 3 23:35

3M ago23:35

23:35

Episode 53. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, I talk about Print Media. ----------------------------------------------------------…

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52. The Two Earliest Forms of Advertising | Fashion Advertising Part 2 16:10

4M ago16:10

16:10

Episode 52. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising 4 types of advertising and the forms of media used in advertising. In today's episode, we define: broadcast advertising outdoor advertising -------------------------------…

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51. The Key Role Fashion Advertising Plays in Marketing | Part 1 15:32

4M ago15:32

15:32

Episode 51. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover: What advertising is The purpose of advertising types of advertising and the forms of media used in advertising. In today's episode, we: define advertising go over the 8 reasons for advertising 4 types of advertising --…

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50. Celebrating 50 Episodes with 50 Facts about Fashion Week Around the Globe 33:48

4M ago33:48

33:48

Episode 50. I'm so excited to celebrate the milestone of 50 episodes. I thank you for taking time out of you schedule and listening to Marketing EdVenture as we explore the world of fashion marketing. Today's episode is covering 50 things about the Big 4 Fashion Weeks. I will share interesting and factual information that you can share with your st…

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49: Exploring the Variety of Retailers in the Fashion Industry 31:23

4M ago31:23

31:23

Episode 49. The fashion industry has a variety of ways for consumers to shop. in the episode, I explain 4 types of retail groups and the categories of retailers within each one. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing EdVenture TPT Store This resource is packed with: 4 …

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48: Exploring the Four Levels of the Fashion Industry 27:42

5M ago27:42

27:42

Episode 48. Too often people only think of designers and retail when it comes to the fashion industry. Today I'm covering the 4 levels of the fashion industry and giving some insight to various job opportunities within each level. ------------------------------ RESOURCES 👗Ultimate Fashion Marketing Class Bundle Marketing EdVenture Website Marketing…

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47: 3 Essential Visual Merchandising Concepts plus a Bonus 13:55

5M ago13:55

13:55

Episode 47. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Display Elements, Planograms…

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46. Visual Merchandising - Creating an Irresistible Atmosphere and Floorplans 22:26

5M ago22:26

22:26

Episode 46. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is about Atmospherics and Floorplans.…

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45. 20 Exterior and Interior Displays Every Fashion Student Needs to Learn About 31:07

5M ago31:07

31:07

Episode 45. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints Today's topic is exterior and interior displays. --…

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44. Unveiling the Silent Selling Element - Visual Merchandising & the Signage Component 18:31

6M ago18:31

18:31

Episode 44. We have all been subject to one of the components of visual merchandising when making buying decisions. In a 4-part series, I will cover the 8 components of visual merchandising: Signage Exterior Displays Interior Displays Atmospherics Floorplans Display Elements Planograms Touchpoints This is one of the most popular topics for fashion …

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43. Overcome Back to School Scaries | Prep for the Semester & Day One 34:20

6M ago34:20

34:20

Episode 43. Do you ever get to the week before you have to report back to your campus and feel like, "Where has my summer gone?" I understand that feeling all too well. In the episode, I give some insight of how you can: Streamline your prep Develop your syllabus Prepare your lesson plan Make it through "Day One" -----------------------------------…

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42. Fashion Marketing School - Back to School Edition 40:04

6M ago40:04

40:04

Episode 42. Generally, there is no professional development for fashion teacher content. Fashion Marketing School was developed with this in mind. Fashion Marketing School is what EVERY new and veteran fashion teacher needs to immediately engage their students from the very first day of school. 👠Fashion Marketing Teachers 🧵Family and Consumer Sci…

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41: Marketing and Merchandising - Contrast, Emphasis, Rhythm, and Movement | Principles of Design, Part 2 16:57

6M ago16:57

16:57

Episode 41. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing Contrast, Emphasis, Rhythm, and Movement. ----------------------------------------- Get…

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40. Marketing and Merchandising - Balance, Emphasis, & Proportion | Principles of Design, Part 1 15:00

7M ago15:00

15:00

Episode 40. The principles of design are applicable to all design disciplines. The principles of design are tools used to format the elements of design. This series will focus on Balance, Contrast, Emphasis, Proportion, Rhythm, and Movement. Today I'm discussing balance, emphasis, and proportion. ----------------------------------------- If you fin…

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39. Marketing and Merchandising Space, Form, Value, & Type | Elements of Design, Part 5 20:20

7M ago20:20

20:20

Episode 39. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing space, form, value and type. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it w…

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38. Marketing and Merchandising with Texture | Elements of Design, Part 4 12:52

7M ago12:52

12:52

Episode 38. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing TEXTURE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will…

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37. Marketing and Merchandising with Line | Elements of Design, Part 3 18:21

7M ago18:21

18:21

Episode 37. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing LINE. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will be…

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36. Marketing and Merchandising with Shape | Elements of Design, Part 2 26:11

7M ago26:11

26:11

Episode 36. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing shape. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will b…

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35. Marketing and Merchandising with Color | Elements of Design, Part 1 26:00

8M ago26:00

26:00

Episode 35. Elements are the ingredients of design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing color. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will b…

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34. Exploring Marketing Functions | Developing a Marketing Concept Series, Part 3 41:05

8M ago41:05

41:05

Episode 34. This episode is a 3-part series about the marketing concept. I'm covering: target market, marketing mix, marketing functions. Today I'm discussing the marketing functions. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the inform…

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33. Creating a Marketing Mix | Developing a Marketing Concept Series, Part 2 11:55

8M ago11:55

11:55

Episode 33. This episode continues a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm talking about the marketing mix. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informa…

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32. Identifying a Target Market | Developing a Marketing Concept Series, Part 1 17:14

8M ago17:14

17:14

Episode 32. This episode starts a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm starting with the target market. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informatio…

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31. Managing Fashion Show Logistics | Mastering the Production Series, Part 10 21:33

9M ago21:33

21:33

Episode 31. Today I'm focusing on logistics. As you've learned over the last few weeks, there are many parts to a fashion show production. This 10th and final part, will give you insight on: securing your location seating changing rooms the front and back of house security. ----------------------------------------- COMING SOON..... If you find valu…

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30. Fashion Teacher's Guide to the Met Gala 26:32

9M ago26:32

26:32

Episode 30. Today is a special episode. I cover the Met Gala and all things that make it what it is today. Let me tell you, in researching for this episode, I learned tons of things that I never have known. I took a deep dive into everything that there is to know about the Met Gala. And I'm really excited to share that with you today. Be prepared t…

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29. Promotion - The 5 Key Marketing Elements | Mastering the Production Series, Part 9 40:23

9M ago40:23

40:23

Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production. ----------------------------------------- As a fashion marketing teacher for 14 y…

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28. Spotlighting Stage Coordination in Fashion | Mastering the Production Series, Part 8 36:22

9M ago36:22

36:22

Episode 28. Today, we are spotlighting stage coordination. This is very key because this is where it's all going down for the fashion show. I'm covering five areas: Music, Props Stage setting Runway Capturing the show ----------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows.…

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27. Creating a Compelling Design Story Through Theme Development | Mastering the Production Series, Part 7 29:44

10M ago29:44

29:44

Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development. Segment development can be a complicated process and hinges on many factors: There are 4 main elements to consider. Is the show designer f…

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26. Model Management and Merchandise Acquisition | Mastering the Production Series, Part 6 34:46

10M ago34:46

34:46

Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show. ----------------------------------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were st…

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25. Casting Couture: Inside the Model Call Process | Mastering the Production Series, Part 5 24:31

10M ago24:31

24:31

Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined the leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, so you can start fittings and practicing choreography for the show. This epis…

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24. Fashion Show Artistry: Crafting Themes for the Runway | Mastering the Production Series, Part 4 24:55

10M ago24:55

24:55

Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students. There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with my …

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23. Behind the Runway - Exploring the Key Roles in Fashion Shows | Mastering the Production Series, Part 3 37:18

10M ago37:18

37:18

Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them. At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have: Fashion S…

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22. Fashion Show Types: Categories & Markets Defined | Mastering the Production Series, Part 2 33:29

11M ago33:29

33:29

Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover: History of fashion shows Types of fashion shows Rol…

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21. Fashion Show History & Evolution | Mastering the Production Series, Part 1 25:35

11M ago25:35

25:35

Episode 21. We've taken a look into fashion week over the last two weeks. Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started. In this episode, I'll cover: The purpose of fashion shows How the shows have evolved The rise of models -------------------------…

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20. Fashion Forward: Uncovering the Essence of Fashion Week 21:45

11M ago21:45

21:45

Episode 20. Welcome back to the part two discussion about fashion week. Last week we talked about the who, the what, the where, and the how of Fashion Week. This week we're going to be talking about: Why Fashion Week Matters Unveiling the Industry Insights Engaging Student Activities -----------------------------------------------------------------…

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19. Fashion Week Unveiled: The What, Who, Where, and How of the World's Ultimate Style Showcases 16:53

11M ago16:53

16:53

This week's episode is about Fashion Week. I will cover this topic in a two part series. In the first part I talk about: What Fashion Week is, Where Fashion Week is held, How Fashion Week is organized, How often Fashion Week happens. -------------------------------------------------------------------------------- RESOURCE Check out the Fashion Week…

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