51. The Key Role Fashion Advertising Plays in Marketing | Part 1

Marketing EdVenture with Jacque' Walker

Episode 51. The focus is Advertising. It is one of six elements that make up the promotional mix. In a 5-part series, I will cover:

• What advertising is
• The purpose of advertising
• types of advertising
• and the forms of media used in advertising.

In today's episode, we:

• define advertising
• go over the 8 reasons for advertising
• 4 types of advertising

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RESOURCE

Looking resources to teach Advertising? Look no further.

I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations:

• Teachers Pay Teachers
• Marketing EdVenture

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BUNDLE CONTENT:

PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

ASSIGNMENTS

• Market Segmentation Poster
• Market Segmentation Quiz
• Identifying Publicity
• Name That Competition
• Competition Type Quiz
• Advertising Agency Exercise Bundle

PROJECTS

• Fashion Advertising Campaign Survey
• Cause Marketing Project
• Branding a Fashion Business Project
• Fashion Company and Social Media Project
• Fashion Advertising Campaign Year-end Capstone Project

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