27. Creating a Compelling Design Story Through Theme Development | Mastering the Production Series, Part 7

Marketing EdVenture with Jacque' Walker

Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development.

Segment development can be a complicated process and hinges on many factors:

1. There are 4 main elements to consider.
2. Is the show designer focused or sourced apparel?
3. Additional key determinants.

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As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics

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If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.

The program will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.

Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.

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You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!

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Visit my website for marketing education curriculum, Marketing EdVenture.