59. Sales Promotion is the Partner to Advertising | Fashion Marketing

Marketing EdVenture with Jacque' Walker

Episode 59. The focus is Sales Promotion. It is one of six elements that make up the promotional mix.

I will cover:

• What sales promotion is
• Sales promotion objectives
• Uses for sales promotion
• and the various types of sales promotion.

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RESOURCE

Looking resources to teach Advertising? Look no further.

I have the Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

This bundle can be accessed in 2 locations:

• Teachers Pay Teachers
• Marketing EdVenture

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BUNDLE CONTENT:

PRESENTATIONS

• Special Events Presentation
• Advertising Presentation
• Visual Merchandising Presentation
• Selling Presentation

ASSIGNMENTS

• Market Segmentation Poster
• Market Segmentation Quiz
• Identifying Publicity
• Name That Competition
• Competition Type Quiz
• Advertising Agency Exercise Bundle

PROJECTS

• Fashion Advertising Campaign Survey
• Cause Marketing Project
• Branding a Fashion Business Project
• Fashion Company and Social Media Project
• Fashion Advertising Campaign Year-end Capstone Project

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