أفضل بودكاسات Building Better Leaders (2025)

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Luxury, Leadership, and AI with Mercedes-Benz USA CMO Melody Lee 55:35

2d ago55:35

55:35

Full transcript⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠⁠ — "I would argue, in the C-Suite, there's not a job that has expanded, shifted, evolved more so than the CMO's role, more so than a marketer's role," says Melody Lee, CMO of Mercedes-Benz USA. "We are now responsible not for marketing as tactics, but marketing as a growth strategy for a…

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T-Minus Two for T2 (feat. CMSgt. Tina Timmerman) | Building Better Leaders 38:00

8d ago38:00

38:00

Perhaps no modern organization understands the symbiotic relationship between leadership and culture better than the U.S. Space Force, which was founded in 2019 and saw thousands of military personnel (mostly Airmen and Pentagon civilians) transition into its ranks. So just how did the Space Force establish a culture unique from its sister service—…

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How Leaders Raise the Bar, with Moët Hennessy USA SVP Regan O'Kon 48:17

17d ago48:17

48:17

Full transcript⁠⁠⁠⁠ ⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠ — One simple piece of advice has had a “profound impact” on Moët Hennessy USA SVP Regan O'Kon’s career: “Don't let tasks take over.”“We are all guilty of letting tasks take over, every single day,” Regan says. “You might have to create a PowerPoint, you might have to put a checklist on you…

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Get Back Up (feat. SECAF 24 Wilson and CSAF 21 Goldfein) | Building Better Leaders 1:01:02

22d ago1:01:02

1:01:02

Fresh off the release of their new book “Get Back Up: Lessons in Servant Leadership,” the 24th Secretary of the Air Force Dr. Heather Wilson and the 21st U.S. Air Force Chief of Staff Gen. David Goldfein, USAF (Ret.) join “Building Better Leaders” for an incredible breakdown of cooperative leadership. They tell stories—from death-defying combat ope…

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Agentic AI and Emotional Connection with Noha Abdalla, CMO of Choice Hotels 50:52

1M ago50:52

50:52

Full transcript⁠⁠⁠ ⁠⁠⁠Watch this interview on YouTube⁠⁠⁠ — “Sometimes when you get to a fork in the road and you have to decide, am I going to stay in this job or take this new job? … It can feel like the weight of the world on your shoulders to make that decision,” says Noha Abdalla, CMO of Choice Hotels. “[But] each path is going to lead you some…

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America's First Guardian (feat. Gen. John "Jay" Raymond) | Building Better Leaders 1:00:47

1M ago1:00:47

1:00:47

When the U.S. Space Force was founded in 2019, Gen. John “Jay” Raymond was tapped to serve as its inaugural leader and America’s first-ever Guardian. Now three years retired from the historic role, Raymond joined “Building Better Leaders” to share behind-the-scenes stories about building the identity and culture of America’s first new military bran…

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The Happiness Guru (feat. Jackson Kerchis) | Building Better Leaders 1:01:00

1M ago1:01:00

1:01:00

What’s happiness? A high salary? Raw power? Rainbows and unicorns? Or something far deeper? It might sound trite, but happiness is more definable and objective than some would have you think—and knowing what happiness looks like professionally might just be the key to leading others well. Jackson Kerchis is the co-founder of Happiness Means Busines…

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Two Heads Are Better Than One (feat. Tinker AFB Leadership) | Building Better Leaders 1:06:52

2M ago1:06:52

1:06:52

Nearly 30,000 people come to work through the gates of Tinker Air Force Base in Oklahoma every day. For the last two years, the safety, security, and wellbeing of those thousands of personnel have been in the hands of two leaders: Col. Abby Ruscetta, the commander of the 72nd Air Base Wing, and Chief Master Sgt. Chris Gradel, the wing’s command chi…

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Tapping Out (feat. CMSgt. Gerardo Tapia) | Building Better Leaders 1:00:36

2M ago1:00:36

1:00:36

21-year-old Tap was one vote away from being kicked out of the U.S. Air Force for a litany of violations, a long record of bad behavior, and even an apprehension—when one leader spontaneously put his own reputation on the line to give this “bad Airman” yet another chance to prove his worth. That leader’s risky act of faith transformed Tap’s life of…

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Four Dimensional Schiess (feat. Lt. Gen. Doug Schiess) | Building Better Leaders 50:05

2M ago50:05

50:05

How is a leader supposed to balance mentorship with authority? And how should they balance professional duties with family responsibilities without sacrificing one or the other? Space Force Lt. Gen. Doug Schiess—who leads thousands of joint-service personnel—has learned a lot about these seemingly contradictory dimensions of leadership in his 33-ye…

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100% Cotton (feat. Gen. Anthony Cotton) | Building Better Leaders 50:34

2M ago50:34

50:34

Air Force Gen. Anthony J. Cotton is the Commander of U.S. Strategic Command, one of only 11 combatant commands in the Department of Defense. That makes him one of the highest-ranking individuals not just in the Air Force, but across every branch of our entire nation’s military: he leads 41,000 Soldiers, Sailors, Airmen, Marines, Guardians, and civi…

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Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership 51:55

2M ago51:55

51:55

Full transcript⁠⁠ ⁠⁠Watch this interview on YouTube⁠⁠ — “Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab. “Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselve…

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Building Better Leaders: On the Road 12:38

2M ago12:38

12:38

Listen to select moments from upcoming conversations with fighter pilots, guardians, CEOs, and wide range of influential leaders. You’ll hear quick hits on decision-making, trust, and building resilient teams, from the flight line to the boardroom. The Doolittle Leadership Center's podcast, Building Better Leaders, features candid conversations wit…

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Lisa Caputo, CMO of Travelers: Empathy Meets Innovation 1:07:10

4M ago1:07:10

1:07:10

Full transcript⁠ ⁠Watch this interview on YouTube⁠ — "You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination." And there's one more ingredient missing from…

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Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value 1:00:00

4M ago1:00:00

1:00:00

Full transcript Watch this interview on YouTube — "There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the recreational boating company Brunswick, is to redefine what marketing is and to educate her organization about its power. Brunswick's portfolio includes i…

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Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier 33:44

5M ago33:44

33:44

Watch this interview on YouTube⁠⁠⁠ ⁠⁠⁠Full transcript⁠⁠⁠ — It's easy to see every glass as half-empty in today's world, says Virat Khullar, head of marketing for Hyundai India. But focusing on the negative will imperil your leadership, while choosing optimism will help you structure things better. "Perpetual optimism for me is a force multiplier," …

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Doug Martin, CMO of General Mills: Emotional Connections Matter 54:40

5M ago54:40

54:40

Watch this interview on YouTube⁠⁠ ⁠⁠Full transcript⁠⁠ — "Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills. Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly t…

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Charlotte Blank, U.S. CMO of Jaguar Land Rover NA: Lead Like a Scientist 45:19

5M ago45:19

45:19

Watch this interview on YouTube⁠ ⁠Full transcript⁠ — "I've always sort of been in marketing, but by way of psychology," says Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America. Only by applying concepts from neuroscience and behavioral science, she says, can we truly understand what consumers want & how they think. "The whole creative…

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Bob Sherwin, CMO of Zoe: Navigating Media Shifts 50:31

6M ago50:31

50:31

Watch this interview on YouTube Full transcript — Media consumption habits are changing rapidly, which means marketers have to thread the needle between "chasing the shiny new object" and embracing emerging platforms strategically. For Bob Sherwin, the chief marketing & commercial officer of Zoe, the solution is to frame new media initiatives as a …

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S3: Impactful & Purposeful Conversations with Suzanne Hayes-Jones 59:08

7M ago59:08

59:08

In this bonus episode of Building Better Leaders Season 3 we speak to Suzanne Hayes Jones, from the Laid Bare Company - an organisation focused on helping leaders have more impactful, purposeful conversations. Suzanne has extensive experience in coaching, coach development, and organisational culture transformation. She also contributes to the lead…

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Welcome to Building Better CMOs 3:00

7M ago3:00

3:00

Marketing is not really a profession. There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is. On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How…

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Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation 58:01

7M ago58:01

58:01

Watch this interview on YouTube Full transcript — "If you want to get to the next level, you need to understand what motivates you," says Alex Craddock, Chief Marketing and Content Officer at Citi. "As you get more senior ... your role does change. And if you want to continue to grow, you need to be able to find a reward in it beyond just the joy t…

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Micky Onvural, CMO of TIAA: The Power of Vulnerability 1:01:24

8M ago1:01:24

1:01:24

Watch this interview on YouTube Full transcript — "As marketers, we can't just respond to the bottom line," says TIAA CMO Micky Onvural. "We can't just say, 'Well give me a million dollars and I will give you this many customers or this many clicks, and if I do the right kind of mathematics, I'll give you this kind of lifetime value that's going to…

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Brian Irving, CMO of Lyft: The Future of Rideshare 49:53

8M ago49:53

49:53

Watch this interview on YouTube Full transcript — "Business and humanity can actually not only live together, but I think that they can thrive together," says Brian Irving, CMO of Lyft. That sort of philosophy has informed his work at companies like Apple, Airbnb, and the agency Rapp, and today at Lyft he's applying it to everything from autonomous…

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S3: A deep dive into Adult Development Theory with Jennifer Garvey Berger 1:13:39

8M ago1:13:39

1:13:39

In this bonus episode of Building Better Leaders Season 3 we speak to Jennifer Garvey Berger, CEO of Cultivating Leadership – a B Corp that supports leaders, teams, and whole organisations to rise to the challenge and opportunity in a complex, changing world. Jennifer has a masters and doctorate from the University of Harvard, where she was the stu…

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S3: Striving for Peak Performance at work 33:42

9M ago33:42

33:42

In the fourth episode of Building Better Leaders Season 3 we look at how peak performance works at work. John and Rachael explore the concept of peak performance in a business context, discussing its cultivation, application, and sustainability within organisations. The conversation starts by examining the psychological aspects of performance, incl…

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Ravi Kandikonda, SVP of Marketing at Zillow: Customer Experience First 52:58

9M ago52:58

52:58

Watch this interview on YouTube Full transcript — "Our grand purpose is to make home a reality for more and more people," says Ravi Kandikonda, SVP of Marketing at Zillow. Today on Building Better CMOs, he and Greg Stuart discuss the significance of empathy in brand messaging, and the importance of integrating product knowledge, customer experience…

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S3: How motivation works at work 37:12

10M ago37:12

37:12

In the third episode of Building Better Leaders Season 3 we take a look at the often elusive subject of motivation. Why does our motivation wax and wane? What can we do to increase it? Starting with a discussion on the continuum of motivation we explore what we can learn by identifying the various stages of motivation to help you connect your behav…

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Michelle Barbeau, CRO of eHealth Insurance: Comfortable with Discomfort 1:03:54

11M ago1:03:54

1:03:54

Full transcript Getting the right health insurance is serious business; it's the number one reason for bankruptcy in America, says eHealth Insurance CRO Michelle Barbeau. But when she joined eHealth — which helps consumers compare and select providers — she realized that scaring people into action was not a winning strategy. "What we found was, it'…

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S3: How do different people in your team prefer to work? 54:20

11M ago54:20

54:20

John and Rachael share their approach to improving teamwork and interpersonal tolerance, by offering insights into how to enhance self-awareness and understand personality differences. We discuss both popular working preference tools: Myers Briggs Personality Types, and 16 Personalities offering insight, working examples and answer the following qu…

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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype 1:02:23

12M ago1:02:23

1:02:23

Full transcript Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact,…

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Ariel Kelman, CMO of Salesforce: AI Agents in Action 44:26

12M ago44:26

44:26

Full transcript It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative. "Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to…

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Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen 50:34

1y ago50:34

50:34

Full transcript Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-dr…

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Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You? 1:01:55

1y ago1:01:55

1:01:55

Full transcript Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done. "[T…

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S3: How to manage inner and outer expectations in yourself, your kids and your team 52:39

1y ago52:39

52:39

Inspired by Gretchen Rubin's "The Four Tendencies" we take a deeper look into Tendency Types. Gretchen's work looks into how you respond to expectations. Whilst not absolute, people tend to fall into one of the following tendency types: Upholders want to know what should be done (6:46) Questioners want justifications (17:25) Obligers need accountab…

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Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather 58:36

1+ y ago58:36

58:36

Full transcript Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers. "We welcome every…

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Linda Boff, Global CMO at GE: Servant of Purpose 53:05

1+ y ago53:05

53:05

Full transcript GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Lind…

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Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO 48:46

1+ y ago48:46

48:46

Full transcript It doesn't matter how good your marketing is if you can't communicate its impact to the larger organization, says Charisse Hughes, senior vice president and Chief Growth Officer of Kellanova. Her firm spun off of the Kellogg Company last year to manage iconic brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, as well a…

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Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator 34:05

1+ y ago34:05

34:05

Full transcript Some marketers think of themselves as operators and some see themselves as visionaries. But only the great ones, says Ulta Beauty CMO Michelle Crossan-Matos, understand that they have to be both. Just before the POSSIBLE conference in Miami, where she spoke to MMA CEO Greg Stuart, she was in Orlando, working to inspire 3000 leaders …

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S2: Transforming wellbeing using AI with Shoorah founder Lorri Haines 1:05:29

1+ y ago1:05:29

1:05:29

In this month’s episode of the podcast, we are joined by serial entrepreneur Lorri Haines. Lorri and his fiancé Fearne McCann (Public figure and star of ITVBe’s My Family and Me) are co-founders of mental health and wellbeing app Shoorah. In this conversation we continue our theme of mental wellness and how mental health, and personal wellbeing can…

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Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience? 1:00:33

1+ y ago1:00:33

1:00:33

Full transcript Marketing is both an art and a science, but unless the science is sound, the rest of the company won't believe that you're driving results. So says Morgan Stanley Wealth Management CMO Andrea Zaretsky, who has devoted her entire marketing career — starting at American Express in 2003, with stops at Sephora and Toys-R-Us in between —…

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S2: Navigating The Menopuase with Melissa Sookia 52:05

1+ y ago52:05

52:05

Melissa Sookia, founder of Live, discusses menopause, its impact on women in leadership roles, and the need for affordable treatment. Menopause symptoms vary and can affect productivity at work. Perimenopause starts with subtle changes like irregular periods and mood swings. Awareness is key in supporting women experiencing symptoms. Menopause can …

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Leslie Sims, CMO of Impossible Foods: Remember the Human 1:00:29

1+ y ago1:00:29

1:00:29

Full transcript "At the end of the day," says Impossible Foods CMO and Chief Creative Officer Leslie Sims, "we're helping save the planet, we're helping the environment, but people don't necessarily want to hear that when they're eating a cheeseburger." The arrival of the plant-based meat industry came in the form of a scientific breakthrough: Food…

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Nudge Theory with Rory Sutherland on "Stories and Strategies" 28:11

1+ y ago28:11

28:11

If you like Building Better CMOs, we think you'll also like "Stories and Strategies For Public Relations and Marketing," hosted by Doug Downs. In this episode, originally released in May 2021, Doug interviews Ogilvy UK vice chairman Rory Sutherland about nudge theory — the behavioral science concept popularized by Cass Sunstein and Richard Thaler's…

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Kellie Richter, CMO of First Command Financial Services: Marketing a Mission 52:46

2y ago52:46

52:46

Full transcript By her own admission, First Command Financial Services exec Kellie Richter's official title is a mouthful. It's "EVP, Chief Marketing and Client Experience Officer" — but those aren't empty words to her. The clients who First Command cares about are military service members, veterans, and their families; even more than a regular fin…

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Esther-Mireya Tejeda, CMO of Anywhere Real Estate: Emographics, Not Demographics 57:34

2y ago57:34

57:34

Full transcript To connect with their customers, companies have to understand them. But current approaches just don't work, says Anywhere Real Estate CMO Esther-Mireya Tejeda. Breaking those customers into demographic groups obscures important differences, and psychographic profiles are not easily targetable. The missing link is an emerging neurosc…

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KAI Foundation Five - Episode 5 - “Leading Diverse Teams in Uncertain Times.” 34:43

2y ago34:43

34:43

Welcome to Part 5 of the KAI Foundation 5 podcast series, our five part introduction to building better teams and great leaders with the Kirton Adaption Innovation Inventory. KAI is the world's foremost measure for problem solving style. It's used widely to create cohesive and productive teams and effective leaders. It's been in use for over 40 yea…

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Laura Jones, CMO of Instacart: Love the Challenge 51:01

2y ago51:01

51:01

Full transcript Laura Jones is Instacart's CMO and was previously the former global head of marketing, but she never explicitly set out to get jobs like those. "How did I end up here?" she asks. "It really centers on proactively seeking out learning opportunities." After stints at Deloitte, Visa, and Google, Laura's last two job hops were both moti…

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Aron North, CMO of Mint Mobile: Marketers Have Lost Their Insight 1:01:13

2y ago1:01:13

1:01:13

Full transcript When Aron North was hired to lead marketing and creative at Ultra Mobile — the fastest-growing private company in the world, in 2016 — he had no idea what would be waiting for him on day one: The outlines of a new prepaid cell phone plan aimed at consumers, then called Mint SIM, which would be sold online only. Aron was blunt with t…

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Zena Arnold, CMO of Sephora US: Balancing Brand and Performance 53:42

2y ago53:42

53:42

Full transcript The "brand versus performance" marketing debate happens in all industries, but no one appreciate the value of brand as performance better than Zena Arnold, the CMO of Sephora US. Her job requires her to balance the demands of both online and in-store operations ("I get emails every hour during our great sales," she notes), so perfor…

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