Luxury, Leadership, and AI with Mercedes-Benz USA CMO Melody Lee

Building Better CMOs and Marketing Leaders

Full transcript⁠⁠⁠⁠⁠

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"I would argue, in the C-Suite, there's not a job that has expanded, shifted, evolved more so than the CMO's role, more so than a marketer's role," says Melody Lee, CMO of Mercedes-Benz USA. "We are now responsible not for marketing as tactics, but marketing as a growth strategy for a company, for a brand."
Melody carries what she calls "a burden of responsibility," a privilege and a challenge to ensure Mercedes-Benz continues to live up to its 140-year old legacy. She says marketers have to elevate their role internally — ensuring colleagues understand how marketing influences and drives business forward — while also protecting the intangible value that makes luxury brands worth their premium.
Today on Building Better CMOs, Melody and MMA Global CEO Greg Stuart discuss the evolving role of the CMO, why diversity of thought creates the best-performing teams, and why the best leaders focus on making the people around them successful. They also explore the unique challenges of luxury brand marketing, the importance of measurement that drives better decisions, and why Mercedes-Benz approaches AI innovation with both ambition and caution as it introduces next-generation vehicles.

This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠.

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Links:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Melody's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠