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Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator

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Manage episode 414779969 series 3478229
المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Full transcript

Some marketers think of themselves as operators and some see themselves as visionaries. But only the great ones, says Ulta Beauty CMO Michelle Crossan-Matos, understand that they have to be both. Just before the POSSIBLE conference in Miami, where she spoke to MMA CEO Greg Stuart, she was in Orlando, working to inspire 3000 leaders from Ulta's massive retail operations.

"But when I get in the office tomorrow, it is about how are my sales doing? How can I pivot? How can I get even more this Friday?," she says. "So ask yourself deeply right now, how comfortable do you feel between that toggle? And if you don't enjoy that, that's okay. How can you learn to enjoy it?"

In this special live episode of Building Better CMOs, Michelle and Greg also talk about her unusual path to the C-Suite, managing a gigantic loyalty program, creating your own framework, preparing for every scenario, why every marketer should take a stint in retail, and more. Plus: How business leaders can prepare for unexpected scenarios like COVID.

Follow or subscribe to Building Better CMOs

Rate & review the podcast

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

34 حلقات

Artwork
iconمشاركة
 
Manage episode 414779969 series 3478229
المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Full transcript

Some marketers think of themselves as operators and some see themselves as visionaries. But only the great ones, says Ulta Beauty CMO Michelle Crossan-Matos, understand that they have to be both. Just before the POSSIBLE conference in Miami, where she spoke to MMA CEO Greg Stuart, she was in Orlando, working to inspire 3000 leaders from Ulta's massive retail operations.

"But when I get in the office tomorrow, it is about how are my sales doing? How can I pivot? How can I get even more this Friday?," she says. "So ask yourself deeply right now, how comfortable do you feel between that toggle? And if you don't enjoy that, that's okay. How can you learn to enjoy it?"

In this special live episode of Building Better CMOs, Michelle and Greg also talk about her unusual path to the C-Suite, managing a gigantic loyalty program, creating your own framework, preparing for every scenario, why every marketer should take a stint in retail, and more. Plus: How business leaders can prepare for unexpected scenarios like COVID.

Follow or subscribe to Building Better CMOs

Rate & review the podcast

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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