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Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

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Manage episode 449975626 series 3478229
المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Full transcript

Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge.

"The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "The ones that are really strong and bring long-term brand value, they've delivered something very consistently for a reasonably extended period of time. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up."

Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization.

Follow or subscribe to Building Better CMOs

Rate & review the podcast

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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Artwork
iconمشاركة
 
Manage episode 449975626 series 3478229
المحتوى المقدم من MMA Global / LightningPod. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MMA Global / LightningPod أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Full transcript

Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge.

"The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "The ones that are really strong and bring long-term brand value, they've delivered something very consistently for a reasonably extended period of time. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up."

Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization.

Follow or subscribe to Building Better CMOs

Rate & review the podcast

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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