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Matters of Creative

Bobbie Bailey

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Welcome to Matters of Creative, the podcast where we dive deep into the world of creativity and innovation, brought to you by M Agency. We are thrilled to have you join us on this journey. In each episode, we’ll explore the latest trends, tips, and stories from industry leaders, creative minds, and thought-provoking innovators. Whether you’re a seasoned professional or just starting your creative journey, Matters of Creative is here to inspire, educate, and ignite your imagination. So, grab ...
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Julie Battisti is a painter who grew up in Melbourne Australia and moved to Aotearoa New Zealand with her husband in 2017, settling first in Rawene in the North Island then going on to make Dunedin her home. Julie's paintings currently have two significant themes; clouds and flowers. Both are studies of light and texture. In this episode Julie shar…
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IN THIS EPISODE… Building and acquiring businesses and assets in the digital age often requires adaptability, innovation, and a willingness to fail fast. How can you balance risk-taking with building scalable, sustainable businesses in a competitive market? Tune in to the latest episode of Matters of Creative as Matt Hirsch hosts Nick Eubanks, the …
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Chris Melville is a photographer, graphic designer and jazz musician living in Tāmaki Makaurau, Auckland. In his latest photographic collection, Chris uses household items and a slow shutter speed to create landscape compositions, suggesting dreamy lakes or mountains appearing from the mist. Chris currently works with linen, denim, smooth cotton an…
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IN THIS EPISODE… Legacy brands that have operated for centuries have developed a reputation for consistency and reliability among consumers. However, as consumer behavior evolves with technology, these brands must adapt to remain relevant. How can established brands maintain their legacies while embracing innovation? Tune in to the latest episode o…
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Ross Jones is a painter creating works that evoke a heady sense of nostalgia and elevated playfulness, living in Snells Beach on the east coast north of Tāmaki Makaurau, Auckland. Each meticulously devised painting offers hints at various narratives as the artist invites the viewer to engage with his role as storyteller. I loved meeting Ross and ch…
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IN THIS EPISODE… High-achieving entrepreneurs and leaders often struggle to develop a healthy work-life balance and become so immersed in elevating their performance that they feel burned out or unfulfilled. How can you balance your personal and professional endeavors to achieve your career goals? In today’s episode of Matters of Creative, Bobbie B…
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Cathy Carter is a photographic and multimedia conceptual artist, living in Grey Lynn, Auckland. Cathy's art is inspired by concerns about climate change and our evolving relationship with bodies of water as physical, cultural, and unique environmental ‘landscapes’ and investigates our complex psychological relationship to water through different pe…
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IN THIS EPISODE… Even the most experienced marketers have made mistakes that have jeopardized campaigns — or even their careers. What lessons can you learn from marketing, PR, and other creative professionals who have navigated threats, miscommunication, or reputational breaches? In this Matters of Creative exclusive Halloween episode, Bobbie Baile…
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Jeff Thomson is a sculptor living in the little suburb of Helensville, in the north west of Tāmaki Makaurau Auckland. He is well known for his corrugated iron animals, birds, cars and people as well as NZ icons like the Taihape gumboot and the Holden in our national Museum Te Papa, and is often referred to as the corrugated iron man of Australasia.…
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IN THIS EPISODE… In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience? In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Br…
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Emma Hercus is a painter born in Hastings and now living in Plimmerton, just north of Wellington. The everchanging ocean and its view from her home serve as constant reference points in Emma's narrative abstract figurative paintings. I loved talking to Emma. We talk about her early influences and inspiration from family as she was growing up, the a…
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Today I'm catching up with painter, printmaker Kylie Rusk to see what she's been up to since I last spoke to her in March 2021. Listen to Kylie's first chat on the podcast in episode 2: https://www.creativematters.co.nz/post/creative-matters-on-air-with-kylie-rusk You can see her work at her upcoming group show ELEMENTS at Turua Gallery October 18t…
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Gilly Sheffield is a sculptor | weaver living in both Glendowie in Auckland and Wanaka in the South Island. After a lifetime of making, it was only a few years ago that Gilly developed a more specific art practice using corrugated iron and started to see herself as an artist. In this episode Gilly shares how she came upon this very iconic NZ materi…
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IN THIS EPISODE… What does it take to stand out from other agencies in your industry? Being recognized requires more than creating flashy projects or having the most high-profile clients; it entails making an impact beyond your company’s scope. How has one value-driven agency made its mark on the industry for 15 years? In today’s Matters of Creativ…
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Creative visual thinking is fundamental to us all as human beings as we strive to understand our sense of self and the world. Chartwell seeks to deepen understanding about the importance of art and creative thinking for our future and our wellbeing. The Chartwell Trust was set up in the early 1970s by Robert Gardiner, then a Hamilton businessman an…
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IN THIS EPISODE… With sustainable practices becoming regulated in various industries, companies are developing innovative ways to align their values with sustainability. Yet these initiatives are often costly, as businesses notice their competitors outperform them with traditional, lower-cost practices. How can you integrate sustainability into you…
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Levi Hawken is a brutalist | modernist sculptor living and working in west Auckland. His practice includes sculpture in concrete, glass, wood and bronze as well as painting. As a skateboarder, Levi understands the undeniable attraction of the urban concrete landscape. His work responds to the forms and elements of this environment. In this very aut…
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IN THIS EPISODE… From working in silos and not communicating effectively to lacking time and resources, individuals in teams are often disconnected from each other. This can lead people to feel unfulfilled in their work, diminishing team performance. How can you unlock your team’s hidden potential? In this episode of Matters of Creative, Bobbie Bai…
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Di Tocker is a sculptural glass artist living and working from her purpose built studio in Cambridge, in the Waikato. Di maintains a structured approach to her art practice and business. She provides work for 5 galleries throughout New Zealand, and undertakes commissions for private residences and commercial projects. Di loves to connect with peopl…
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IN THIS EPISODE… The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using psychographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and conn…
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Ronja Schipper has been lovingly making up-cycled art objects since 2015. She lives in the Waitakere Ranges in Tāmaki Makaurau, Auckland. Ronja uses waste materials for creating design pieces, aiming to highlight the relationship with our at-risk environment & its resources. All pieces are hand made in NZ from discarded bike innertube, cleaned, pol…
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IN THIS EPISODE… User experience design is no longer exclusive to visual interactions. Apps and productivity tools have evolved to include voice and text features, accelerating innovation in a fast-paced digital environment. With the landscape saturated with shiny objects and trendy features, how can you balance innovation with user-friendly fundam…
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Mandy Patmore is a multi-media environmental artist living in Karekare, on Auckland’s west coast. Primarily a painter, Mandy's current work focuses largely on deforestation and habitat loss in New Zealand, and the plight of many endangered native species, whilst exploring themes of colonisation and human impact on our landscape. I find the work Man…
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Born and raised in Auckland, Dita Angeles completed her BFA at Whitecliffe College in 2004 before spending the majority of her career in Asia and more recently Australia. With a strong background in portraiture - social presentation, perception and persuasion are the dominant themes that run through Dita's work. Her paintings are inspired by existe…
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IN THIS EPISODE… If your marketing campaigns aren’t sustainable long-term, you may be launching one-off promotions or limited-time-offer campaigns that don’t perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don’t generate a steady flow of leads. How can you create an…
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Leigh Tawharu, is a contemporary mixed media and printmaking artist living in Kaeo, Te Tai Tokerau in the far north of Aotearoa NZ. Her work is created through various techniques and mediums which seek to explore surface texture, pattern and design on paper. She is influenced and inspired by her surrounding landscape of maunga (mountains), native b…
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IN THIS EPISODE… AI is taking every industry by storm as businesses develop revolutionary ways to innovate and streamline the customer experience. Online-focused industries can leverage AI innovations to increase customer engagement. What strategies are these industries using to ensure virtual customer satisfaction? In this episode of Matters of Cr…
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Sam Leitch is a contemporary painter and print maker living in Tāmaki Makaurau Auckland. Sam sees himself as a storyteller of everyday life and the unknown, capturing time and combining commonplace objects and surrealist expressions to invite the viewer in to the painting. He has always been fascinated with what makes a piece of art. The connection…
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GUEST UPDATE: Textile artist Frankie Meaden was last interviewed on the podcast in July 2023 in episode 87. Today we catch up with her to hear about what she has been up to since then - including a residency, her first solo show, a group show at Turua Gallery coming up and the creation of new works. She was also involved in and a finalist in the Ch…
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Agate Rubene, aka Restless & Infectious, is an artist and illustrator with a background in fashion and graphic design. She is from Latvia and now lives in Wānaka in the South Island of NZ. Agate’s work focuses on people and their actions, capturing emotions and feelings. She is inspired by the people around her, human interactions and patterns in n…
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IN THIS EPISODE… In recent decades, the advent of DTC and other instant online services have shifted consumer expectations, forcing brands to pivot to reimagine the user experience. Design thinking has emerged as a cornerstone for innovation and out-of-the-box value-creation methods. How can brands leverage this creative technique to enhance the cu…
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Jennie De Groot is a contemporary painter living near Hamilton in the Waikato. Jennie's oil paintings occupy a space where reality, imagination and memory all hold equal tenancy. These psychological landscapes hold the tension between realism and abstraction, place and non-place. Her status as immigrant informs her work, exploring themes of identit…
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IN THIS EPISODE… From the boom in AI-generated content to Google’s rapidly changing search algorithms, the SEO and SEM space is overburdened with fleeting trends that threaten to throw brands off track. How can you cut through the noise to establish a brand presence that truly resonates with your audience? In the latest episode of Matters of Creati…
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Alice Fennessy is an artist based in Palmerston North in the Manawatu. She uses drawing to convey themes such as intimacy, domestic life and interior worlds. Her work is currently intertwined with motherhood as she raises her two young children, dreams and memories. Alice is endlessly fascinated by the juxtapositions or dualities thrown up by pregn…
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IN THIS EPISODE… Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn’t cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentic…
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Artist Rosanna Raymond aka Sistar S’pacific is in her words an "activator, fabricator" who has achieved international renown for her performances, installations, body adornment, and spoken word. Rosanna is an innovator of the Pacific art scene and notable producer of and commentator on contemporary Moana culture in Aotearoa New Zealand, the U.K, Ca…
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IN THIS EPISODE… From consumer interactions to marketing ploys, the digital landscape is undergoing a metamorphosis. How does one navigate such a changing tide, especially when AI plays a pivotal role? What can businesses expect to encounter as this technology evolves? Could AI really change the face of modern advertising and purchasing? Join Bobbi…
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Georgina is a painter living in Nelson in Te Waipounamu, the South Island of NZ. Informed by her print & pattern textile design background, Georgie develops distinctive, warm and earthy colour palettes and paints with broad expressive brushstrokes. Her work is primarily semi-abstracted landscapes, still lifes and portraits. I loved meeting Georgie.…
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IN THIS EPISODE… Creativity is not just a buzzword; it's a strategic asset in the dynamic marketing space. But how can you strike a balance between a client's expectations and delivering groundbreaking, innovative work? Can a well-designed onboarding and project management framework bridge the gap between creative aspirations and business objective…
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Jamie Adamson is a sculptor based in East Auckland. He works in a range of materials including rimu, pine, oak, pohutukawa, maple, walnut and steel. The timber pieces utilise steam bending techniques; while the steel works involve meticulous welding to create seamless forms. With a background in boat building, design and business, Jamie now works f…
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IN THIS EPISODE… How can you blend technology and creativity to develop cutting-edge digital marketing strategies? As the digital landscape evolves at breakneck speed, staying ahead requires cultivating an innovative mindset. What is the secret to ensuring every strategy makes a meaningful impact? In today’s Matters of Creative episode, Matt Hirsch…
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Pam Wildbore is a contemporary artist from Hastings now living in Napier. Pam is a resin and acrylic artist who began her art practice only 4 years ago. Since then she has had 7 solo shows, participated twice at the NZ Art Show with a sellout show of her work in 2023, and is currently preparing for at Art in the Park 2024. We have such a great chat…
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IN THIS EPISODE… Culture is more than just a buzzword; it’s a competitive value proposition that can catalyze innovation and creativity and transform employees’ lives. How can you create a culture that rewards employees for their work while championing your values? Join Bobbie Bailey in the latest Matters of Creative episode as she hosts La’Kita Wi…
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Natalie Holland is a textile artist from Wellington. She produces bright and colourful punch needle pieces that feature motifs and patterns used in hiapo (Niuean tapa cloth), linking to her Niuean heritage. Her works are made using 100% NZ wool and feature botanical and geometric elements in a wide range of often unexpected colour combinations. Nat…
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IN THIS EPISODE... Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes. Welcome to this episode of Matters of Creative, where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changin…
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Yvonne Abercrombie is a contemporary artist living in Helensville just north of Tāmaki Makaurau, Auckland. Applying the figure to an abstract landscape is where Yvonne’s practice is situated. Yvonne combines personal narratives and imagination with an exploration and development of the painting process. It was so lovely for me to speak to someone I…
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IN THIS EPISODE... Women in leadership positions have traditionally faced pushback and discrimination, regardless of their industry. In a male-dominated industry like construction, the barriers to entry and acceptance are even greater. Join Jenny Ridenour in this episode of Matters of Creative as she welcomes Tammy Birklid, the Owner and President …
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Rachael Errington is a visual artist living, working and exhibiting in both New Zealand and Australia. She has been showing her paintings professionally for over 20 years, and has had 40 major solo exhibitions to date. Rachael grew up living in the middle of an English wood, where she and her brother spent most of their time making dens and treehou…
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Tim Jones is a contemporary painter born in the UK and living in Matakana New Zealand. He creates bold abstract paintings through the use of strong gestural mark making. Driven by inquiry, and with evocative reference to the natural environment, colour and painterly form are intertwined and steeped in rhythm and movement. Tim talks about how he has…
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Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has g…
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