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The Creative Potential of Culturally Competent Marketing
Manage episode 440721616 series 3577602
المحتوى المقدم من Bobbie Bailey. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Bobbie Bailey أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using psychographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and connect with your audience in innovative ways?
In the latest episode of Matters of Creative, join Bobbie Bailey as she welcomes Cassandra Le, the Founder and Brand Strategist at The Quirky Pineapple Studio, who discusses marketing through a lens of multicultural innovation. Cassandra talks about her favorite social media and AI platforms, the importance of nurturing creativity throughout the marketing process, and how she became a content creator.
As a Vietnamese-American immigrant and culturally competent marketer, Cassandra Le is passionate about transforming traditional marketing messages into cultural movements. This involves identifying and amplifying a brand’s mission, vision, voice, and personality across multiple platforms for maximum reach and impact. Each marketing campaign should align with your culture and values, allowing you to communicate cross-culturally with diverse audiences. Cassandra recommends leveraging platforms like LinkedIn, Instagram, and TikTok to build a global community.
Tune in now to uncover culturally competent marketing strategies.
ABOUT OUR GUEST:Cassandra Le is the Founder and Brand Strategist at The Quirky Pineapple Studio, a creative marketing and media agency. As a brand and marketing consultant, she has worked with mission-driven brands and thought leaders to help them share their stories, connect with their communities, and drive brand awareness through culturally competent marketing. In 2019, Rising Tide Society and Honeybook named Cassandra as a top marketer driving community and innovation.
Learn more about Cassandra:23 حلقات
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