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Balancing Creative and Analytics During Service Expansions | Peter Olson @ Smith Brothers Farms
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Legacy brands that have operated for centuries have developed a reputation for consistency and reliability among consumers. However, as consumer behavior evolves with technology, these brands must adapt to remain relevant. How can established brands maintain their legacies while embracing innovation?
Tune in to the latest episode of Matters of Creative as Jenny Ridenour chats with Peter Olson, the Senior Marketing Manager at Smith Brothers Farms, about how legacy brands can expand service offerings. Peter shares emerging trends in the online grocery space, how to leverage Google Analytics 4 for creative strategies, and the essential skills and requirements of marketing leaders.
Marketing maven Peter Olson led a legacy farm brand through service expansions and rebranding to accommodate growing consumer demands for online delivery services. He discovered a robust creative process is essential for generating new leads and retaining existing customers during rebranding and expansion. These creative processes promote consumer engagement by targeting behavioral trends using data analytics. Researching customers to determine their needs and behaviors toward service expansions allows you to make informed decisions and craft relevant messaging.
For more on adopting digital services, tune in to this episode now.
ABOUT OUR GUEST:Peter Olson is the Senior Marketing Manager at Smith Brothers Farms, a privately held food delivery company. In his role, he has launched over 500 products and insourced advertising operations, leading to 33% year-over-year growth. Before Smith Brothers, Peter was the Marketing Director at DiagnosTechs, where he built integrated marketing strategies for diverse markets, and the Marketing Manager at Interstate Distributor Company, where he optimized advertising approaches to boost SEO performance.
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