Matters of Creative by Bobbie Bailey

Matters of Creative

Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 12 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100 Women, a community organization that fundraises for local nonprofits.

In this episode…

Many brands struggle to resonate with their audiences in an ever-changing marketing landscape. What can you learn from an award-winning agency owner about sustaining brand relevance through evolving digital platforms?

With a talent for discovering what makes brands tick, Bobbie Bailey conducts thorough research into the latest marketing strategies and tailors them to brands’ unique value propositions. You must recognize your brand’s purpose to capitalize on this value and create connected marketing strategies that resonate with consumers. Additionally, leveraging multiple marketing channels keeps your approaches fresh and aligned with consumers’ changing preferences.

In this episode of Matters of Creative, Bobbie Bailey, the Founder and CEO of M Agency, joins Chad Franzen of Rise25 to discuss how she champions meaningful marketing. She talks about how M Agency distinguishes itself from the competition, the evolution of the marketing landscape, and the impact of AI in the space.