Content Strategy عمومي
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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Content Strategy School for Realtors

Lauren Taylor & Randi Mendez

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Welcome to "Content School for Realtors"! Join powerhouses Randi Mendez and Lauren Taylor as they unveil the secrets to crafting content that not only captivates but converts. Randi, the master of systems and structure, alongside Lauren, a social media expert who has propelled countless businesses to over 40% growth with proven strategies, are here to guide you. Get ready to level up your content game and create clients, not just followers.
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The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
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Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker

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A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Lucinda Carney, the CEO of Actus software and host at HR Uprising Podcast. In this podcast she shares insights and interviews with industry experts on topics related to HR, leadership,…
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Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But that's just the tip of the iceberg when it comes to …
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Shannon LeahyContent design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy.Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds.But that's just the tip of the iceberg when i…
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In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months. We’ve seen this before, right? It’s the gold rush. There’s a new o…
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In this episode, Lauren and Randi share personal stories of overcoming their fears of vulnerability and the positive impact it's had on their businesses. They shed light on practical tips to help you get started creating content that is both authentic and effective. So, stop hiding your true self! Tune in and discover how vulnerability can be your …
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Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationshi…
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Peter Renton, the chairman and co-founder of Fintech Nexus, a diversified media company providing essential knowledge, connections and inspiration to the entire financial services indus…
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John WilliamsThe rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems.John Williams explores these new systems and modern content and experience architectures on his "Going Headless with John"…
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The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new ecosystems and modern content and experience architectures on his "Going Headless with John" YouTube …
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Barry O Reilly, the co-founder and chief incubation officer at Nobody Studios, a venture studio that de-risks pre-seed stage business ideas by validating scalable business models befor…
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Adam Shepherd, Head of podcasts for marcoms and editor of the British Podcast Awards. Expect to learn: 1. The role of podcasting in advertising and its effectiveness compared to tradit…
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Want to improve your real estate content marketing and connect with clients on a deeper level? In this episode, discover how to tailor content to your audience's needs, address market challenges authentically, build trust, and provide valuable solutions for potential home buyers – all while striking a balance between positivity and realism in your …
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In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI. I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about havi…
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Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language. https://ellessmedia.com/csi/deborah-carver/…
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Deborah CarverDeborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language.We talked about: her work as a consultant and t…
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Bill Caskey, a renowned sales coach, author, and speaker known for his expertise in sales training and development. With over 30 years of experience in the field, Bill has established …
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radi…
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Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating …
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Tuija RiekkinenTuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.Tuija is a persuasiv…
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Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of…
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Tired of feeling like you need to create elaborate content to win clients? Lauren and Randi of Content Strategy School for Realtors are here to reveal a game-changing secret: Everything is content! Join them as they break down how to leverage visual content from your daily routine to engage your audience, build relationships, and supercharge your b…
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business o…
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In episode 164 of The Content Strategy Experts Podcast, Alan Pringle and special guest Chris Hill of DCL talk about where you can find redundancy in your learning content, what causes it, and how a single source reuse strategy can eliminate duplication. You really start to run into trouble when you need to make version two, and you discover a probl…
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Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. This conversation focuses on design systems, but it was inevitable that Michae…
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and…
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The real estate industry is abuzz with the news of a proposed settlement that could change the way buyer's agent commissions are paid. In this episode, Lauren and Randi discuss the implications of this change and how it might impact the way agents win clients. Don't miss out on this informative episode! Tune in and discover how to adapt and thrive …
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Gladys DiandokiGladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients.It's not only her clients who benefit from her work. Gladys is also an active leader in the field, spe…
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Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regu…
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly ex…
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In this episode of Content Strategy School for Realtors, Lauren and Randi go head-to-head in an epic showdown! The challenge: share their best strategies for realtors to quickly grow their email list. Who will win the email list building showdown? Tune in to find out!بقلم Lauren Taylor & Randi Mendez
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and e…
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Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
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If you’ve taken the courses at LearningDITA.com and you’re interested in starting a DITA project, check out episode 163 of The Content Strategy Experts Podcast where Bill Swallow and Sarah O’Keefe talk about the steps you can take to get funding. “Showing up with cookies never hurts, but what is your executive’s motivation from a business point of …
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In this episode of Content Strategy School for Realtors, Randi and Lauren welcome special guest Mihn Nguyen, a mortgage lender who's seen explosive growth in his business using social media. Together, they discuss the evolving landscape of social media marketing and explore how realtors can leverage content to attract high-quality leads. If you're …
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Wojtek AleksanderWojtek Aleksander is a business-focused, inclusive content designer based in Poland.Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."One big challenge he faces when crafting …
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Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive conte…
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guests today are Barbara Strain and Colleen Patterson, from the Women in MedTech Podcast series. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexit…
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The real estate market is shifting, and the "one size fits all" approach to content marketing just isn't cutting it anymore. In this episode, Lauren and Randi discuss the importance of niching down and attracting a specific clientele who can afford your services. Tune in and learn how to niche down for real estate success!…
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