A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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The content strategy experts at Scriptorium discuss the business of content
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Welcome to "Content School for Realtors"! Join powerhouses Randi Mendez and Lauren Taylor as they unveil the secrets to crafting content that not only captivates but converts. Randi, the master of systems and structure, alongside Lauren, a social media expert who has propelled countless businesses to over 40% growth with proven strategies, are here to guide you. Get ready to level up your content game and create clients, not just followers.
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
MrRichardClarke
An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.
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Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups
Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker
A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research – Episode 183
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Gladys DiandokiGladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients.It's not only her clients who benefit from her work. Gladys is also an active leader in the field, spe…
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research
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Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regu…
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How to Grow Your E-mail as a Realtor: Randi vs Lauren
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In this episode of Content Strategy School for Realtors, Lauren and Randi go head-to-head in an epic showdown! The challenge: share their best strategies for realtors to quickly grow their email list. Who will win the email list building showdown? Tune in to find out!بقلم Lauren Taylor & Randi Mendez
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Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
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Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
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What’s next after LearningDITA? (podcast)
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If you’ve taken the courses at LearningDITA.com and you’re interested in starting a DITA project, check out episode 163 of The Content Strategy Experts Podcast where Bill Swallow and Sarah O’Keefe talk about the steps you can take to get funding. “Showing up with cookies never hurts, but what is your executive’s motivation from a business point of …
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How Mihn does 25 Million a Month in Mortgages from Content?
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In this episode of Content Strategy School for Realtors, Randi and Lauren welcome special guest Mihn Nguyen, a mortgage lender who's seen explosive growth in his business using social media. Together, they discuss the evolving landscape of social media marketing and explore how realtors can leverage content to attract high-quality leads. If you're …
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Wojtek Aleksander: Inclusive Content Design in Poland – Episode 182
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Wojtek AleksanderWojtek Aleksander is a business-focused, inclusive content designer based in Poland.Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."One big challenge he faces when crafting …
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Wojtek Aleksander: Inclusive Content Design in Poland
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Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive conte…
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From Hearts to Hustle: Niche Down for Real Estate Success in a Shifting Market
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The real estate market is shifting, and the "one size fits all" approach to content marketing just isn't cutting it anymore. In this episode, Lauren and Randi discuss the importance of niching down and attracting a specific clientele who can afford your services. Tune in and learn how to niche down for real estate success!…
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Barbara Blythe: Content Design Operations at Cisco – Episode 181
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Barbara BlytheMost enterprises and software companies now have design systems, and many have content operations and/or design operations teams.At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and …
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Barbara Blythe: Content Design Operations at Cisco
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Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering p…
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Unfiltered Success: Breaking the Mold in Content Creation
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Oh my goodness, you will not want to miss the impromptu conversation between Lauren Taylor, and Randi Mendez, that led to this being the debut of their first podcast episode In this episode, they get real and raw about doing content your way. In fact, you’ll find yourself being encouraged to be loved, and hated within the first straw of your profil…
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Nicole Michaelis: Thoughtful Content Design Leadership – Episode 180
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Nicole MichaelisNicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.Despite the current challenging business and labor enviro…
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Nicole Michaelis: Thoughtful Content Design Leadership
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Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. Despite the current challenging business and labor environment, she's h…
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Episode 66: Jeff Eaton - The importance of observability in assessing content
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In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of st…
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Terry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179
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Terry RoachTerry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their businessBuilt on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operat…
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Terry Roach: Building Ontology-Based Enterprise Operating Models
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Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual…
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Brewing a better content strategy through single sourcing (podcast)
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In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer. “We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people …
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Anna Potapova & Arnaud Frattini: Content Design in China – Episode 178
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Anna Potapova & Arnaud FrattiniWith more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge.Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at oth…
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Anna Potapova and Arnaud Frattini: Content Design in China
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With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a …
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Sophie Tahran: Org Design for Content-Design Orgs – Episode 177
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Sophie TahranAs the field of content design grows and matures, so too do the organizations in which content designers practice.At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to company-spanning teams.Her latest work has been informed by origina…
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Sophie Tahran: Org Design for Content-Design Orgs
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As the field of content design grows and matures, so too do the organizations in which content designers practice. At Condé Nast, the publisher of iconic brands like The New Yorker, WIRED, and Vogue, Sophie Tahran has built content-design orgs from one-person units to company-spanning teams. Her latest work has been informed by original research th…
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Episode 65: Erica Jorgensen - The value and impact of content work
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Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of c…
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Our demands for enterprise content operations software (podcast)
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In episode 161 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle share their ideal world for enterprise content operations software, including specific requests for how content management software needs to evolve. SO: “When I envision this in the ideal universe, it seems that the most efficient way to solve this from a technic…
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Matt Hayes: Enterprise-Scale Content Design at LinkedIn – Episode 176
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Matt HayesMatt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team.The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization.Among the secrets to their success: democratizating …
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Matt Hayes: Enterprise-Scale Content Design at LinkedIn
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Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization. Among the secrets to their success: democratizating their co…
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Rise of the learning content ecosystem with Phylise Banner (podcast)
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In episode 160 of The Content Strategy Experts Podcast, Alan Pringle and special guest Phylise Banner talk about the limitations of the learning management system, the rise of the learning content ecosystem, and more. “I think about enterprise-wide applications. Consider the tools that are used to generate help solutions. Let’s just use Jira as an …
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Jorge Arango: Duly Noted – Episode 175
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Jorge ArangoThe promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been scarce.Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture yo…
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The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been sparse. Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture your thoughts…
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Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
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Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content…
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Peter Compo: The Emergent Approach to Strategy – Episode 174
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Peter CompoPeter Compo says that "the number one thing missing in most strategic plans is a strategy."He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview.Peter points out that true strategy involves tough trade-offs and lots …
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Peter Compo: The Emergent Approach to Strategy
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Peter Compo says that "the number one thing missing in most strategic plans is a strategy." He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview. Peter points out that true strategy involves tough trade-offs and lots of collab…
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Tips for moving from unstructured to structured content with Dipo Ajose-Coker
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In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content. “I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured c…
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Relly Annett-Baker: Stalwart Advocate for UX Content – Episode 173
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Relly Annett-BakerRelly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. "UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues …
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Relly Annett-Baker: Stalwart Advocate for UX Content
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Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues and collaborators…
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