Content Strategy عمومي
[search 0]
أكثر
تنزيل التطبيق!
show episodes
 
Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
  continue reading
 
Artwork

1
Content Strategy School for Realtors

Lauren Taylor & Randi Mendez

Unsubscribe
Unsubscribe
أسبوعيا
 
Welcome to "Content School for Realtors"! Join powerhouses Randi Mendez and Lauren Taylor as they unveil the secrets to crafting content that not only captivates but converts. Randi, the master of systems and structure, alongside Lauren, a social media expert who has propelled countless businesses to over 40% growth with proven strategies, are here to guide you. Get ready to level up your content game and create clients, not just followers.
  continue reading
 
Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
  continue reading
 
Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
  continue reading
 
Artwork

1
The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker

Unsubscribe
Unsubscribe
شهريا
 
A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
  continue reading
 
Loading …
show series
 
Gladys DiandokiGladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients.It's not only her clients who benefit from her work. Gladys is also an active leader in the field, spe…
  continue reading
 
Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regu…
  continue reading
 
In this episode of Content Strategy School for Realtors, Lauren and Randi go head-to-head in an epic showdown! The challenge: share their best strategies for realtors to quickly grow their email list. Who will win the email list building showdown? Tune in to find out!بقلم Lauren Taylor & Randi Mendez
  continue reading
 
Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
  continue reading
 
If you’ve taken the courses at LearningDITA.com and you’re interested in starting a DITA project, check out episode 163 of The Content Strategy Experts Podcast where Bill Swallow and Sarah O’Keefe talk about the steps you can take to get funding. “Showing up with cookies never hurts, but what is your executive’s motivation from a business point of …
  continue reading
 
In this episode of Content Strategy School for Realtors, Randi and Lauren welcome special guest Mihn Nguyen, a mortgage lender who's seen explosive growth in his business using social media. Together, they discuss the evolving landscape of social media marketing and explore how realtors can leverage content to attract high-quality leads. If you're …
  continue reading
 
Wojtek AleksanderWojtek Aleksander is a business-focused, inclusive content designer based in Poland.Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."One big challenge he faces when crafting …
  continue reading
 
Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive conte…
  continue reading
 
The real estate market is shifting, and the "one size fits all" approach to content marketing just isn't cutting it anymore. In this episode, Lauren and Randi discuss the importance of niching down and attracting a specific clientele who can afford your services. Tune in and learn how to niche down for real estate success!…
  continue reading
 
Barbara BlytheMost enterprises and software companies now have design systems, and many have content operations and/or design operations teams.At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and …
  continue reading
 
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering p…
  continue reading
 
Oh my goodness, you will not want to miss the impromptu conversation between Lauren Taylor, and Randi Mendez, that led to this being the debut of their first podcast episode In this episode, they get real and raw about doing content your way. In fact, you’ll find yourself being encouraged to be loved, and hated within the first straw of your profil…
  continue reading
 
Nicole MichaelisNicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.Despite the current challenging business and labor enviro…
  continue reading
 
Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. Despite the current challenging business and labor environment, she's h…
  continue reading
 
In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of st…
  continue reading
 
Terry RoachTerry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their businessBuilt on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operat…
  continue reading
 
Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual…
  continue reading
 
In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer. “We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people …
  continue reading
 
Anna Potapova & Arnaud FrattiniWith more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge.Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at oth…
  continue reading
 
With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a …
  continue reading
 
Sophie TahranAs the field of content design grows and matures, so too do the organizations in which content designers practice.At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to company-spanning teams.Her latest work has been informed by origina…
  continue reading
 
As the field of content design grows and matures, so too do the organizations in which content designers practice. At Condé Nast, the publisher of iconic brands like The New Yorker, WIRED, and Vogue, Sophie Tahran has built content-design orgs from one-person units to company-spanning teams. Her latest work has been informed by original research th…
  continue reading
 
Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of c…
  continue reading
 
In episode 161 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle share their ideal world for enterprise content operations software, including specific requests for how content management software needs to evolve. SO: “When I envision this in the ideal universe, it seems that the most efficient way to solve this from a technic…
  continue reading
 
Matt HayesMatt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team.The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization.Among the secrets to their success: democratizating …
  continue reading
 
Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization. Among the secrets to their success: democratizating their co…
  continue reading
 
In episode 160 of The Content Strategy Experts Podcast, Alan Pringle and special guest Phylise Banner talk about the limitations of the learning management system, the rise of the learning content ecosystem, and more. “I think about enterprise-wide applications. Consider the tools that are used to generate help solutions. Let’s just use Jira as an …
  continue reading
 
Jorge ArangoThe promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been scarce.Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture yo…
  continue reading
 
The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been sparse. Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture your thoughts…
  continue reading
 
Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content…
  continue reading
 
Peter CompoPeter Compo says that "the number one thing missing in most strategic plans is a strategy."He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview.Peter points out that true strategy involves tough trade-offs and lots …
  continue reading
 
Peter Compo says that "the number one thing missing in most strategic plans is a strategy." He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview. Peter points out that true strategy involves tough trade-offs and lots of collab…
  continue reading
 
In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content. “I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured c…
  continue reading
 
Relly Annett-BakerRelly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. "UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues …
  continue reading
 
Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues and collaborators…
  continue reading
 
Loading …

دليل مرجعي سريع