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Content Strategy Insights

Larry Swanson

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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
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The Content Strategy Podcast

Kristina Halvorson

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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!
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Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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Do you feel like you’re drowning in an endless to-do list, trying to juggle business growth with daily life, and wondering how to make it all work without burning out? Are you overwhelmed by the chaos of content creation, stuck in a reactive mode instead of having a clear plan that actually helps your business thrive? You’re not alone. Welcome to the Systems for Creatives Podcast, where we help creative entrepreneurs just like you reclaim your time, organize your business, and streamline you ...
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Business As Usual? No Thanks. Welcome to The Standout Business Show—the podcast for expert brands and elite service providers who want to rise above the noise, build authority, and attract premium clients. This season, we’re diving into the stories of top luxury home builders, architects, boutique law firms, and high-level consultants who’ve mastered the art of standing out. How do they position themselves as the go-to choice? What strategies actually work? And how can you do the same? I’m y ...
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Welcome to The Video Strategy Show — your go-to podcast for YouTube tips, video marketing strategies, and content creation made simple for business owners. I'm Virginia Kerr. A former TV news reporter, host and producer turned video marketing coach. Each week I'm giving you actionable tips to help you grow your audience, attract the right clients, and use video to build a profitable brand online. You’ll get practical strategies to plan, script, and film YouTube content that connects — withou ...
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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker

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A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much yo…
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Before anyone buys from you, they need to believe. Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there. That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine. In …
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Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it’s not appropriate? Today I’m taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don’t know how. You'll also hear how to take your story of transformation and use…
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Jeff EatonModern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity.Their framework evaluates the composition, quality, health, and effectiveness of cont…
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Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content prog…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks …
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When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out. But here's the thing about holding back: 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make. Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we’re diving into the world of corporate podcasting with Jacob Hollabaugh, host of PayPod and a professional podcast presenter for SoarPay. Jacob shares how he built credibility and connection in…
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What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1? That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method. In this episode, I’m giving you an exclusive look behind the scenes of how t…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hype…
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What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy. You’ll hear…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, …
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Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself…
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Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you gr…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks…
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Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority. Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? …
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In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouT…
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Jeffrey A. "jam" McGuireAligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align interna…
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Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strat…
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In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essentia…
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You’re exceptional at what you do. Your clients get results. You’ve put in the time, earned the expertise, built something real. So why does it feel like you’re still getting overlooked? Still chasing clients? Still blending in? In this episode of The Standout Business Show, I’m breaking down: 5 Signs That You’re the Best at What You Do—But Still G…
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Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube. Want to learn more about This Is YouTube School click here. Our next challenge in the program starts Monday 3/24. Each day we meet …
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the …
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Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think. Brad dives…
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I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube. This is also a video- you can watch here. Want to get weekly video tips in under 3 mintues? Click here. Want to grow your YouTube channel and transform it in 30 days? Learn how …
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. Joe Rogan’s podcast dominates the industry with 190 million downloads per month. But what are the key factors that led to its massive success? …
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Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks. I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later. Also this is a video, so if you'd like to watch the podcast video you'll find it here.
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If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. If you love podcasting but find the post-production process overwhelming, this episode is for you. Managing 40+ podcasts, I’ve mastered automat…
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You’ve probably heard it a thousand times: If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. LinkedIn. YouTube. Email. It’s a never-ending cycle. And if you’re not showing up constantly, you might as well be invisible… right? Well, I’m here to tell you—that’s a myth. More content doesn’t mean mor…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and conn…
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Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and…
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Greg DunlapExperience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served.In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline work…
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Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics? It all starts with one simple (but powerful) formula: 1️⃣ Identify your true zone of genius 2️⃣ Find the people who need it most 3️⃣ Create and share content that truly matters to them 4️⃣ Serve them in a …
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. If you’re putting time into creating podcast episodes but struggling to get traction, this episode is for you. Today, I’ll show you how to turn…
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You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community? In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. Over the last two years, I’ve personally analyzed over 1300 podcasts and spoken with 500+ podcasters to uncover what truly drives success in th…
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Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch! So you'r…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the uncons…
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Sarah JohnsonSarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?"Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate fo…
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Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content pr…
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Are you ready to finally get over your resistance to being on camera? Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?) You’re not alone. In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on…
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Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackb…
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If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! If you've been active on LinkedIn at all recently then you've heard a lot about the need to post conten…
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