How Above the Law Builds Trust and Monetises Podcasts with Legal Talk Network with Kathryn Rubino

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

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In this episode of Podcast Gurus, we sit down with Kathryn Rubino, senior editor at Above the Law and host of two of the most popular legal podcasts: Thinking Like a Lawyer and The Jabot. Kathryn shares her journey from blogging to podcasting, how Above the Law carved out a unique voice in the legal industry, and what it takes to keep producing over 600 episodes with consistency and impact.

She reflects on the balance between blogging and podcasting, the challenges of hosting different show formats, and how Above the Law leverages podcasts to strengthen its brand. Kathryn also talks about the business side of podcasting, from advertising to podcast networks, and what podcasters should double down on to stay relevant in the next decade.

Whether you’re a podcaster, writer, or business leader, Kathryn’s story offers powerful lessons on finding your voice, building credibility, and staying consistent in a crowded industry.

What You’ll Learn in This Episode:

• The differences between running an interview show (The Jabot) and a news-driven banter format (Thinking Like a Lawyer).
• Why consistency and voice are the keys to sustaining 600+ podcast episodes.
• How podcast networks like Legal Talk Network add value through production, promotion, and advertiser synergies.
• The role of advertising, sales teams, and brand-building in supporting a podcast long-term.
• Why having a distinct voice will always remain the most valuable podcasting asset.

Episode Breakdown with Timestamps:

[00:00] Introduction to Kathryn Rubino and her role at Above the Law

[03:05] Blogging vs. podcasting: Why ATL doubled down on both formats

[07:05] The Jabot: origins, focus on diverse and outsider voices in law

[11:27] Audience differences: The Jabot vs. Thinking Like a Lawyer

[15:32] How podcast networks benefit advertisers and podcasters alike

[22:12] Kathryn’s personal motivations for podcasting and how it expands her network

[25:09] Speaking truths in the legal industry, dealing with backlash, and “good trouble”

[31:28] The timeless truth: Why having a distinct voice will always matter in podcasting

Follow Kathryn Rubino:

LinkedIn: https://www.linkedin.com/in/kathryn-rubino-6ba7854/

Instagram: https://www.instagram.com/kathrynrubino/

Above the Law: https://abovethelaw.com/

Thinking Like a Lawyer Podcast: https://legaltalknetwork.com/podcasts/thinking-like-a-lawyer/

The Jabot: https://podcasts.apple.com/us/podcast/the-jabot/id1386838312

Follow Hussam & Guillaume:

Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/

Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Gha Marketing Website: https://ghapodcast.com/

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