The Cybersecurity Podcast Model to Build Trust without Ads, Sponsors or Marketing - Dave Chatterjee

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

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In this episode of Podcast Gurus, we sit down with Dave Chatterjee, professor at Duke University, author of Cybersecurity Readiness: A Holistic and High-Performance Approach, and host of the Cybersecurity Readiness Podcast. Dave Chatterjee shares how the podcast began as a student’s idea to promote his book, and how it evolved into a global platform for raising cybersecurity awareness.

Dave explains why he takes a quality-first approach, how he vets his guests, and why he’s committed to keeping the show ad-free. He also reflects on how podcasting has transformed his teaching, consulting, and research, and why he sees each episode as a way to learn, build credibility, and make cybersecurity more accessible.

Whether you’re a podcaster, educator, or business leader, this conversation offers deep insights into building authority, fueling thought leadership, and sustaining a mission-driven podcast.

What You’ll Learn in This Episode:

• How Dave started his podcast as an experiment and grew it into a global resource.
• Why he prioritizes quality and credibility over volume or monetization.
• How podcasting enhances his teaching, research, and consulting.
• The challenges of guest vetting, workflow, and maintaining high standards.
• Why podcasting is a tool for continuous learning, credibility, and impact.
• Dave’s philosophy on honesty, clarity, and responsibility in podcasting.

Episode Breakdown with Timestamps(Not confirmed for audio yet):

• [00:00] Introduction to Dave Chatterjee and his work in cybersecurity
• [03:03] Mission and vision: taking cybersecurity awareness beyond industry professionals
• [05:26] What kept him going after the first 8 episodes and how podcasting enriched his research and teaching
• [13:10] The connection between podcasting, teaching, writing, and consulting
• [16:50] Using podcast content in classrooms and reaching a global audience
• [22:50] Why he focuses on impact and quality rather than money or rankings
• [33:17] Personal growth as a podcaster: becoming more relaxed and confident
• [36:01] Timeless truths in podcasting: clarity, honesty, and responsibility in a world of misinformation

Follow Dave Chatterjee:

• LinkedIn: https://www.linkedin.com/in/dchatte/
• Website: https://dchatte.com
• Cybersecurity Readiness Podcast Series: https://www.cybersecurityreadinesspodcast.com/
• Cybersecurity Resources: https://www.dchatte.com/cybersecurity-resources/
• Author -- Cybersecurity Readiness: A Holistic and High-Performance Approach, SAGE Publishing, 2021

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• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

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