202. The 5 Trust-Building Videos Every Expert Needs (But No One’s Making)

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

💡 Want the free download?
Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:
👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf
If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth:
People don’t buy from the best brand. They buy from the brand they trust.
In this episode of The Standout Business Show, I’ll show you five simple types of videos that instantly build trust and buying confidence with your future clients—without chasing trends or performing for the algorithm.
🎥 The 5 Video Types That Send Powerful Trust Signals:

• Clarity Videos – “Here’s what we believe. Here’s how we help.”
• Proof Videos – “Here’s what working with us looks like.”
• Presence Videos – “Here’s who you’ll be talking to.”
• Transparency Videos – “Here’s what others won’t show you.”
• Relatability Videos – “Here’s who I really am.”

When you send the right trust signals, your next client already feels like they know you—before they ever book a call.
⏱ What You’ll Learn in This Episode:
0:00 – Why trust is the new currency in marketing
1:32 – The Video-First Trust Signal Framework
3:50 – Clarity Videos: Cut through the fog
6:35 – Proof Videos: Stories that convert
9:06 – Presence Videos: Meet them before they meet you
10:38 – Transparency Videos: The open kitchen of your brand
13:19 – Relatability Videos: Raw is rare (and rare builds trust)
15:46 – How to choose your first trust-building video
If you’re ready to stop chasing attention and start building trust, hit subscribe and grab the free framework to create your first trust-building video this week.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

فصول

1. The Problem with Content Marketing (00:00:00)

2. The Five Trust Signal Videos (00:02:14)

3. Clarity Videos: The Foghorn Effect (00:04:14)

4. Proof Videos: The Campfire Stories (00:06:47)

5. Presence and Transparency Videos (00:09:16)

6. Relatability Videos: Human Connection (00:13:32)

7. Taking Action and Next Episode (00:16:38)