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Speak Up!

LSTN Media LLC

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A perfect compliment for an individual and for small businesses is to be a better communicator. Craig O'Neill exemplifies influence and leadership in helping people find their fullest potential as communicators. “Speak Up!” is a podcast that clearly focuses on learning to communicate more effectively so that we can influence positive change in all our interactions.
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.
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Business By The Numbers

LSTN Media LLC

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Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will p ...
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound In this episode - our host, Craig O’Neill welcomes two guests from his home Toastmasters club , Dylan Jayce and Evan Wisner. While Evan is familiar to our loyal listeners as - Dylan will be a new voice - and you’ll hear about the journey Dylan has been on as h…
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Thanks to our partners, NAPA TRACS and Promotive This week on Business by the Numbers, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the latest market news and legislative updates that directly impact auto repair shop owners. From the return of the BOI (Beneficial Ownership Information) report to evolving tax policy discussions and…
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Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego. We’ll discuss framing your message to focus on the cause…
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Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel Key Topics Discussed…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound In this episode, our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to discuss a simple but often uncomfortable topic among practitioners of change. The slogan: “This Sucks - and it Works!” Craig was inspired to discuss this topic with Br…
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Thanks to our partners, NAPA TRACS and Promotive Closing your shop on Saturdays might sound like a risky move, but could it actually improve your business? In this episode of Business by the Numbers, Hunt Demarest, CPA, explores the real financial and operational impact of shutting down on Saturdays. Is it worth it? What factors should you consider…
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Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel Introduction: Fuel t…
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Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone. Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to product…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Early 2018 our host, Craig O’Neill attended multi-day training session by Dennis McCarron In this episode - Craig invites Dennis to highlight one of his favorite takeaways from that training. Of course - the takeaway is an acronym… A.P.A.C. Acknowledge Probe A…
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Hunt examines technician cost management within automotive repair shops shop management systems. He explores the issue of inaccurately reported labor costs, which frequently misrepresent the true financial health of the business. Hunt discusses the underlying reasons for this discrepancy, and how they calculate technician compensation. The episode …
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Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel Key Topics Discussed…
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Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level. Discover actionable strategies l…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: Craig O’Neill, welcomes his friend and communications expert, David Boyd, as our guest. Listen up to hear the thoughtful conversation between David and Craig across a variety of topics and questions related to the phones skills of your staff, AI use in the wo…
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Thanks to our partners, NAPA TRACS and Promotive Are you truly a business owner, or just a well-paid employee? In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the critical distinction between running a business and simply working a high-paying job within your shop. Learn how to measure your hourly rate, assess your true p…
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Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable. Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your webs…
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Thanks to our Partner, NAPA Autotech In this episode, Matt Fanslow dives into two detailed vehicle diagnostic and repair stories, highlighting the challenges and solutions involved in modern automotive repair. The episode is packed with technical insights, troubleshooting tips, and lessons learned from real-world scenarios. Key Topics Covered: 2013…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In our episode today - Craig introduces listeners to a concept that has helped to shape his own journey, the concept of being “Supermedium.” This concept is related to fitness goals and how people often do not focus their goals on very specific objectives - w…
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Thanks to our partners, NAPA TRACS and Promotive Welcome to another episode of Business by the Numbers, hosted by Hunt Demarest, CPA, with Paar Melis & Associates. This week, we're diving into the pros and cons of leasing versus buying vehicles and equipment, covering critical tax implications and cash flow considerations. Whether you're eyeing a n…
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Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Dive into actionable marketing strat…
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Thanks to our Partner, NAPA Autotech Matt Fanslow recommends a variety of resources for automotive technicians beyond standard service manuals. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for …
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In this episode, Craig is concise as he reflects on the timeless wisdom of Martin Luther King Jr. and how his principles of nonviolent conflict resolution remain highly relevant today. Inspired by recent readings of King’s works, specifically his iconic Lette…
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Thanks to our partners, NAPA TRACS and Promotive Welcome to this episode of Business by the Numbers! Host Hunt Demarest, CPA, explores the recent IRS developments and what they mean for business owners, taxpayers, and accountants alike. With executive orders, funding cuts, and shifting policies, there's plenty to unpack about the future of the IRS …
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Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loy…
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Thanks to our Partner, NAPA Autotech Matt Fanslow and Margaret Light, a Licensed Marriage and Family Therapist and Certified Sex Therapist in the state of Minnesota, discuss a recent murder-suicide within the automotive community. They discuss the alarming statistics surrounding such events, emphasizing the significant role of domestic violence as …
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: Conference season is here, and it’s time to get ready for some incredible industry events! In this episode, Craig shares his excitement for the upcoming Institute Summit in Jacksonville, Florida, and reflects on how attending conferences has shaped his career…
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Thanks to our partners, NAPA TRACS and Promotive Welcome to this week’s episode of Business by the Numbers with Hunt Demarest, CPA. Today, we’re taking a deep dive into how certain actions or oversights could put you at risk for an IRS audit. By understanding these triggers, you can better safeguard your financial health and avoid unnecessary compl…
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Thanks to our Partner, NAPA Autotech Matt Fanslow, an ASE certified Master Automotive Technician, reviews a YouTube video reacting to Google's top questions about car problems. Matt provides his expert insights and clarifications on topics ranging from car batteries, vibrations, and parasitic drains to more complex issues involving EVAP systems and…
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Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to p…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In our episode this week - roles are reversed! Our host Craig O’Neill allows himself to be interviewed by a friend of the show - Evan Wisner. This is one of those conversations you can turn on - laugh, and learn with. The reason for this role reversal? Evan h…
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Thanks to our partners, NAPA TRACS and Promotive Managing your cash flow can feel overwhelming, but the Profit First system offers a fresh approach to organizing your finances. In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the pros, cons, and practical applications of Profit First for auto repair shops. Whether you’re n…
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Thanks to our Partner, NAPA Autotech Matt Fanslow discusses lessons learned from children's movies. He uses films like The Sandlot, Ratatouille, and Bee Movie to illustrate principles applicable to managing an auto repair shop, such as team building, recognizing employee potential, and appreciating the value of all tasks. The overarching message em…
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Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host. You’ll discover how to sift through …
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In today’s episode, Craig dives into an acronym that’s deceptively simple yet surprisingly difficult to master—KISS: “Keep It Simple, Stupid!” We explore the challenges of simplifying communication, especially in specialized industries like auto repair, where…
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Thanks to our partners, NAPA TRACS and Promotive Setting the right goals for your auto repair shop can make or break your business's success. In this episode of Business by the Numbers, Hunt breaks down the critical differences between sales goals and profit goals, and why efficiency is key. Learn actionable strategies to align your team's targets …
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As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life. From intentional daily practices to creating systems that allow you to step aw…
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Thanks to our Partner, NAPA Autotech Matt Fanslow shares a story about a mother illustrating the concept of "negative gatekeeping." He connects this to the automotive industry, where subtle criticism of competitors can erode trust and damage customer relationships. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified In…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The idea of this podcast is to stretch our comfort zones and grow. Growth isn’t automatic or instant - it’s a journey. In this episode Craig takes you on a thought process that came about from an article that was shared - with him that highlighted to real sec…
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Thanks to our partners, NAPA TRACS and Promotive Running low on cash? Before panic sets in, it’s time to get strategic. In this episode of Business by the Numbers, Hunt explores practical steps to manage cash flow challenges, cut expenses wisely, and secure financing without sinking your business. Learn what options are available and how to make in…
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Thanks to our Partner, NAPA Autotech Join us for a dynamic and unfiltered 'Ask Us Anything' Live Stream featuring Matt Fanslow and Brin Kline. This is your chance to get expert advice and insights from those who know the industry inside and out. Why This Matters: Continuing education and asking questions are critical to staying competitive in the e…
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What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and …
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The idea of this podcast is to stretch our comfort zones and grow. Growth isn’t automatic or instant - it’s a journey. In this episode of Speak Up! Effective Communication - our host Craig O’Neill welcomes loyal listener, Darrin Mallett. Darrin is the owner o…
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Thanks to our partners, NAPA TRACS and Promotive The holiday season can make or break your cash reserves, especially for auto shop owners juggling finances. In this episode of Business by the Numbers, Hunt Demarest, CPA, breaks down the art of cash management for small businesses. Learn actionable strategies to protect your reserves and avoid the p…
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Thanks to our Partner, NAPA Autotech Matt Fanslow starts out reminiscing about a close call involving his Dad's "cardiac" event. He then brings up raising a son with ADHD and IED, and how he and his wife go to therapy together to learn how to better help him. He then weaves together some stories about his childhood and how validation worked for him…
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In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing yo…
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Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: Our host Craig O’Neill welcomes his friend Rui Martins from Evolve AD. Rui is a coach and trainer for our Canadian neighbors in the North. Listeners will appreciate this conversation which is focused on a pivotal role listeners will be keen to introduce to th…
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Thanks to our partners, NAPA TRACS and Promotive In this episode of Business by the Numbers, Hunt dives into the critical topic of self-rentals for shop owners. Whether you’re already renting your property to your business or just considering it, Hunt explains why paying yourself rent the right way protects your assets, ensures compliance, and pres…
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Thanks to our Partner, NAPA Autotech Matt Fanslow discusses his experience with a student from a local school who came to job shadow. This encounter highlights the challenges of training newcomers to the automotive repair profession, especially those lacking basic mechanical knowledge. Matt reflects on the student's unpreparedness and the broader i…
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Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit. I’m your host, Brian Walker, …
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Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound In this episode - host Craig O’Neill goes further into the topic of public speaking anxiety. Familiar guest, Evan Wisner is back again with additional insights into Imposter Syndrome - which plagues the mind of experts in any field - particularly when they…
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Thanks to our partners, NAPA TRACS and Promotive End-of-year chaos is here, and Hunt’s been busy diving into webinars, questions, and updates on some big topics like the BOI report, interest rates, and the infamous Employee Retention Tax Credit (ERTC). In this episode, Hunt breaks down what’s happening, what you need to know, and what you should (o…
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