Preparing for March's Marketing [E136]

The Auto Repair Marketing Podcast

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.

Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.

Tune in now to get ahead of the game and make March your shop’s most successful month yet!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com

https://www.nationaldaycalendar.com/

https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo

Show Notes with Timestamps

• Introduction to March Marketing (00:00:10) Overview of the episode's focus on March marketing strategies for auto repair businesses.
• Importance of Planning (00:01:35) Discusses the significance of planning marketing strategies in advance for better engagement.
• Women's History Month (00:04:42) Highlights the importance of celebrating women in auto care during March.
• Spring Maintenance Promotions (00:05:25) Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.
• Tax Refund Marketing (00:06:57) Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.
• St. Patrick's Day Marketing Ideas (00:08:07) Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.
• Mardi Gras Promotions (00:08:54) Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.
• Pothole Awareness (00:10:23) Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.
• Allergy Season Promotions (00:11:16) Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.
• International Women's Week (00:12:17) Encourages highlighting women in the shop and community involvement during this week.
• Chocolate Chip Cookie Week (00:12:52) Suggests marketing around Chocolate Chip Cookie Week with treats for customers.
• Vision Conference Marketing (00:14:16) Discussion on marketing strategies for the Vision conference and its importance in the auto repair industry.
• RepairPal Introduction (00:15:19) Overview of RepairPal's services and how it helps auto repair shops attract new customers.
• Customer Loyalty App (00:16:24) Introduction to App Fueled, a customer loyalty app designed for auto service shops to boost retention.
• Social Media Sharing Concerns (00:17:12) Addressing business owners' apprehensions about sharing company activities on social media.
• Changing Perceptions on Business Success (00:18:35) Encouraging business owners to shift their perspective on sharing successes to build trust with customers.
• Employee Appreciation Month (00:20:19) Highlighting the importance of employee appreciation and potential marketing strategies around it.
• Fun Facts About Names Day (00:22:01) Ideas for celebrating Fun Facts About Names Day with staff engagement and social media content.
• Automotive Related Days in March (00:23:26) Discussion on various automotive-themed days in March and how to incorporate them into marketing.
• National Write Your Story Day (00:24:21) Encouragement to share the story of the shop through video content on National Write Your Story Day.
• Community Engagement During COVID (00:25:18) Sharing examples of community engagement through video collaborations during the COVID pandemic.
• World Tattoo Day (00:25:18) Fun marketing ideas related to World Tattoo Day and showcasing staff personalities.
• Make Up Your Own Holiday Day (00:26:13) Creative marketing opportunities around the concept of making up your own holiday.
• Quirky Country Music Song Day (00:26:33) Discussion on fun ways to engage with quirky country music song titles in marketing.
• National Mom and Pop Business Owners Day (00:27:09) Encouragement to share the history and community role of local mom-and-pop auto repair shops.
• Marketing Strategies Overview (00:28:07) Discussion on selecting relevant marketing themes and events for March without overwhelming customers.
• Engagement Encouragement (00:28:48) Caroline encourages listeners to share creative posts in the auto repair marketing community.
• Podcast Appreciation (00:29:04) Brian expresses gratitude to listeners and highlights the podcast's presence on the aftermarket radio network.
• Sponsor Highlight: App Fueled (00:29:52) Brian emphasizes App Fueled's comprehensive CRM capabilities beyond just app creation for auto repair shops.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - [email protected]