أفضل بودكاسات Jeff Pelletier (2025)

1
Neil in Israel 2025 #2- THE STEPS 30:15

13d ago30:15

30:15

It's one thing to read about or watch news coverage about Israel, and another to experience it. In this episode with Neil in Israel we talk about a new Archeological find called "The Steps". In the Torah there certain of God's Holidays (Holy Days) which require a "pilgrimage" toi Israel for ALL Jews. Passover is of course one as is Shavuot (Also kn…

1
Playing The YouTube Long Game With Jeff Pelletier 1:19:35

25d ago1:19:35

1:19:35

Jeff Pelletier is an established filmmaker, content creator and successful agency owner - among many other things. He sits down with Aaron to compare notes on the YouTube journey and provides insights and actionable advice for other aspiring content creators looking to build a community. Show Notes: Jeff Pelletier: https://www.youtube.com/@JeffPell…

1
The Future Of TrailCon And The Outdoor Creator Economy 1:05:46

4d ago1:05:46

1:05:46

TrailCon is returning to Tahoe again this year, and with it, some big updates for the event's second year. First, a major partnership announcement, followed by insight and expectations for the two day event (including Dylan, Aaron and Steve's roles in it). TrailCon: https://trailconference.com/ Consumer Insights Pod with Steve: https://www.youtube.…

1
Girls Run the 6ix | Creating Spaces for Female Friendships to Thrive 40:55

5d ago40:55

40:55

The founders of Toronto's Girls Run the 6ix Run Club join the show to discuss the importance of creating spaces for women to foster female friendships in the running world. Jill Amirault and Claire Milburn met through a shared desire to find more female friends to run with amidst a lack of opportunities in the run club scene. What began as a few wo…

1
The Single Phrase That Helps Brands Innovate 1:10:57

7d ago1:10:57

1:10:57

Steve Holmberg spent nearly two decades helping Nike stay competitive by driving innovation through market research and consumer insights. He believes every discussion for a brand should start with the consumer in mind, and shares not only his insights - but the single phrase that helped set up those conversations to drive the brand forward. He now…

1
How The Outdoor Industry's Top Agent Is Redefining Partnerships 1:05:30

11d ago1:05:30

1:05:30

Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional n…

1
Stuart Galloway | Age Group Record Holder & 5 Decades of Sub-3 Marathoning 25:18

12d ago25:18

25:18

On this week's episode Canadian Age Group record holder Stuart Galloway joins the Podcast to discuss his recent marathon performance, extending his streak of sub-2:52 Marathons to 5 decades. He also shares his path to longevity in the sport, his philosophies on training, and his experiences from decades of youth coaching, including his formative ro…

1
The Strategy Behind The Best Brands Using Social Media 1:02:46

14d ago1:02:46

1:02:46

Darren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strat…

1
Neil In Israrel On the Temple Mount and Hebron 32:00

15d ago32:00

32:00

Friends in this episode we talk with Neil by phone while he visited Israel. He's felt called to go for some time and he finally made the trip. This is one of two shows with Neil in Israel so stay tuned for #2 coming soon!! Enjoy! Jeffبقلم Jeff Pelletier

1
The Growing Opportunity For Athletes And Brands 1:17:12

18d ago1:17:12

1:17:12

Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among ma…

1
The Shakeout Podcast Returns | Introducing New Host John Gay 18:04

19d ago18:04

18:04

The Shakeout Podcast is back with new host, Olympic Finalist and multiple time Canadian Champion John Gay. In his inaugural episode John is joined by Canadian Running Staff writer Marley Dickinson to discuss the return of the Podcast, recap his recent career highlights, and give a sneak preview of what listeners can expect in the next chapter of th…

1
How I Burned Down My Business 1:12:13

21d ago1:12:13

1:12:13

Martina Brimmer founded Swift Industries 17 years ago in the basement of a punk house. Over those years, she held on to a rollercoaster of ups and downs as the business grew, adapted and survived to meet market demand. After the softening of the cycling industry post-pandemic, Martina had to make some big decisions for the survival of the business,…

1
EP 183 - Ask OV 2: Dying Fastpacks, My Big 3, & Upcoming Trips & Trails 38:18

22d ago38:18

38:18

In this month's session of "Ask OV" on the Live Ultralight Podcast, Tayson & Brigham answer the questions many of you have been asking & give unique behind the scenes insights & stories you won't want to miss. Have questions for next month's session of "Ask OV?" Email [email protected] & let us know! Great Backpacking Gear (Support the Podc…

1
The Past, Present, and Future of Wild Rye 55:08

28d ago55:08

55:08

Cassie Abel is the founder and CEO of Wild Rye, a brand that celebrates the duality of athletes with gear for both snow and mountain biking. In this podcast, we dive into the history of the brand as she launched with a co-founder, looked for signals that they were on the right track, and rode the exhausting rollercoaster of manufacturing, marketing…

1
Exploring Media Business Models With Simon Freeman 1:24:19

1M ago1:24:19

1:24:19

Founder and publisher of Like The Wind magazine, Simon Freeman, joins the podcast to talk about media models and the different approaches that are available to explore for media operators. Show Notes: Like The Wind: https://www.likethewindmagazine.com/ Mario Fraioli: https://themorningshakeout.com/ Surfers Journal: https://www.surfersjournal.com/ J…

1
What Business Are You Building? 1:03:41

1M ago1:03:41

1:03:41

Reflecting on the recent pod with the co-founders of Skratch, Dylan and Aaron take a closer look at their approach to running their own businesses. Leadership, profit versus impact, scaling versus staying small, funding and business models. Maybe most important - what time horizon are we using to make all these decisions - are we truly playing the …

1
Why Skratch Is Not For Sale 1:06:51

1M ago1:06:51

1:06:51

Skratch won our award for "Brand Of The Year" in 2024, and the main reason was because we respected their approach to playing the infinite game: making decisions rooted in long term stability. So many brands in their position would angle for acquisition and an exit strategy, but that is not on their radar. The discipline and vision that it takes to…

1
EP 182 - Ask OV: Waterproofing Backpacks, Discontinued Gear, & Why Use Trekking Poles 52:40

1M ago52:40

52:40

In this months session of "Ask OV" on the Live Ultralight Podcast, Tayson & Brigham answer the questions many of you have been asking & give unique behind the scenes insights & stories you won't want to miss. Have questions for next month's session of "Ask OV?" Email [email protected] & let us know! Great Backpacking Gear (Support the Podca…

1
Just Talkin' 15:20

1M ago15:20

15:20

HI friends, After we finished our previous episode on the backstory of Jesus' birth, Neil and I kept talking about the stuff we always talk about when we're at Dunn Brothers Coffee in St Paul. It occured to me to keep rolling as I was enjoying the conversation and thought you might like it too. We were just speaking from our hearts.... Leave us a c…

1
The Mindset We're Bringing Into 2025 1:05:03

1M ago1:05:03

1:05:03

Dylan and Aaron reconnect to share the different approaches they are taking toward success in the outdoor industry in 2025 - digging into goals, frameworks and vision (and then some). They also riff on the new team launched by Kate Courtney (She Sends Racing) and why it matters a lot more than just the typical factory sponsorship announcement. Show…

1
The Backstory- The Birth of Jesus 42:00

1M ago42:00

42:00

In this episode Neil and I startt off talking about the The Cease Fire in GAZA- Then we pivot to give you INSIGHTS into the Birth of Messiah here are some highlights * Comparing Mariam's Song (Moses's sister) in Exhodus 15:1-18 and Mary's (Also Mariam) Song -The Magnificat- in the Gospel * The thee Wise were JEWS? * Swaddling Clothes were for New B…

1
Comparing Notes With A Competitor 1:09:58

2M ago1:09:58

1:09:58

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content…

1
Christian Peper Is Making Dialed Creators 1:07:05

2M ago1:07:05

1:07:05

It's one thing to build a following around your own social media account, but an entirely different task to do it for a brand. Christian Peper has done both - and not only that, he's launching a bootcamp to help other creators follow in his footsteps. Last month, he shared Dialed Creator with the world, which we think is going to play a big role in…

1
The Past, Present and Future of Corrine Malcolm 1:13:02

2M ago1:13:02

1:13:02

Corrine Malcolm has created her own path as an athlete, podcaster, livestream host, and coach. She joins the conversation on Second Nature this week on the cusp of the next evolution of her career is about to unfold. 2025 predictions, athlete and brand insights, and plenty more. Show Notes: Corrine Malcolm: https://www.instagram.com/corrinemalcolm/…

1
Episode 69: Pit Viper & The Joke That Went Too Far 53:58

2M ago53:58

53:58

Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube chan…

1
Launching An Outdoor Brand 1:16:52

2M ago1:16:52

1:16:52

Matt Sims comes from an incredible background of working with athletes and developing sports marketing programs at brands like Lululemon and Fox Racing. Over the past year, he's put everything he's learned into launching a new brand: courier. We dig into the insights and effort that went into putting the right team together, as well as what it took…

1
Second Nature Outdoor Industry Awards 1:06:58

2M ago1:06:58

1:06:58

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Resear…

1
Red Bull And The Power Of Field Marketing 1:08:29

2M ago1:08:29

1:08:29

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in…

1
The Changing World Order Part 2 32:00

2M ago32:00

32:00

In this episode of Israel-Why is the Middle East Important< we complete our discussion on how past prophecy from the last century (1900"s), predicted in part where we are now and how THAT leads to Gog and Magog-- The Ezekial War of chap 38 & 39. But its NOT how you think!! Tune in to see how the world keeps spinning towards the unfolding plan of Go…

1
2025 Outdoor Industry Predictions 1:32:13

2M ago1:32:13

1:32:13

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/…

1
The Futurist Project: Outdoor Leadership Academy 52:22

2M ago52:22

52:22

The Futurist Project is an outdoor industry leadership academy that is currently accepting applications for their upcoming class. Thirty people who represent the future of the outdoor industry will be accepted to the sixth month program that includes in person, virtual and mentor-based training and support. On the podcast, Sablle Stahl and Vince Ma…

1
EP 181 - Bests of 2024 at Outdoor Vitals: Trips, Stories, Gear & Lessons 1:17:46

2M ago1:17:46

1:17:46

Join Tayson, Brigham, & Tyler to hear the BEST stories, gear, & trips from 2024. It's actually quite incredible what fits into a single year... Great Backpacking Gear (Support the Podcast): https://bit.ly/3PswpQi #ultralightbackpacking #outdoorvitals

1
The Business Of Athlete Sponsorships: Patrick Lemieux 1:14:01

3M ago1:14:01

1:14:01

Any elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athle…

1
Zip Allen: Strava's Year In Sport 56:05

3M ago56:05

56:05

Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava. Show Notes: Zip on LinkedIn: https://www.linkedin.com/i…

1
The Changing New World Order God is Revealing Part ONE 42:16

3M ago42:16

42:16

I love this episode of Israel- why is the middle east important. Neil and I met a couple of times about the episode and decided it is a two-parter. In this first episode we lead you to understand more about what is going on RIGHT NOW and then we begion to relate it directly to prophecy. We'll finish in part TWO- stay tuned- www.facebook.com/israels…

1
Speedland: What Happens Next? 1:00:28

3M ago1:00:28

1:00:28

Kevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business. Show …

1
Behind The Most Viral Sports Videos 1:02:38

3M ago1:02:38

1:02:38

Stu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views…

1
The Value of B2B Partnerships In The Outdoor Industry 1:03:24

3M ago1:03:24

1:03:24

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships. Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-30078…

1
EP 180 - Hiking SOLO vs. With Friends 1:25:49

3M ago1:25:49

1:25:49

What is is REALLY like to hike solo? Why are so many backpackers hesitant to do so, & is there a difference in how to prepare for a solo trip vs. a hike with friends? Join Tayson & Brigham to find out some of the BIGGEST differences between hiking solo or with friends. Great Backpacking Gear (Support the Podcast): https://bit.ly/3PswpQi #ultralight…

1
Mel Strong: From Nike to Next Ventures 1:06:44

3M ago1:06:44

1:06:44

From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capit…

1
Decoding The Difference: Outdoor + Cycling Audiences 1:01:05

3M ago1:01:05

1:01:05

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Dou…

1
Emergency Pod: The Running Event Recap 58:28

3M ago58:28

58:28

The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Show Notes: Insight Accelerator: https…

1
How Zwift Is Investing In Women's Sports 56:42

4M ago56:42

56:42

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy. Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bic…

1
Sports On Substack: Insights + Best Practices 1:01:12

4M ago1:01:12

1:01:12

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond). Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco…

1
Grab Bag & Galaxy Brainstorming 1:03:29

4M ago1:03:29

1:03:29

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.…

1
Time To Get Serious: Simon Freeman 1:08:42

4M ago1:08:42

1:08:42

Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years. Simon has also created a special LtW Discovery Offer for …

1
The Vision of Outside 1:02:10

4M ago1:02:10

1:02:10

Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve). Show Notes: Outside: https://www.outside…

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Jeff Pelletier بودكاست

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