أفضل بودكاسات Jay Acunzo (2024)

1
Gray vs. AI: Client Success Strategies Based on Hard-Won Experience 30:17

2d ago30:17

30:17

In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…

1
“The only way to figure out a story is to tell it” | Andrew Davis, Keynote Speaker 48:47

7d ago48:47

48:47

I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog. Meet Andrew Davis. He is a powerhouse business speaker who’s given speeches in 35 different countries, at more than 50 events every year. He speaks to au…

1
Mentorship, Global Talent, Golden Handcuffs, and Hunters vs Farmers with Kasim Aslam 41:33

10d ago41:33

41:33

“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…

1
Crafting a Winning Hiring Process for Your Agency – Lessons Learned From Our Recent COO Recruitment 51:03

18d ago51:03

51:03

“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.” In this ep…

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Paid Assessments, Collective Knowledge, and HubSpot's Future Trajectory with Adam Sharrow 28:31

1M ago28:31

28:31

"I think the hardest thing that all HubSpot agencies are trying to solve for is… 500 product updates this year. How do you keep it all straight? How do you share that knowledge? How much knowledge do you have to know as a team, to what level? One thing that I practice and preach is: not everybody's going to know everything, but that collectively as…

1
Keep Making What Matters | Follow My New Show, How Stories Happen 24:19

1M ago24:19

24:19

Find and follow How Stories Happen in your favorite podcast player, or visit howstorieshappen.com to learn more about the show and find the appropriate link for you. Every episode of the show, we’re dissecting stories and drafts with incredible storytellers to understand how they found their ideas, how they developed their work, and how they’re usi…

1
A Special Announcement About the Future of Agency Journey 16:13

1M ago16:13

16:13

We’ve got an announcement to share about the future of the podcast. 👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilotبقلم Jakub Grajcar and Gray MacKenzie

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Fixing Underperforming Businesses, Crafting Equity Deals, and Reclaiming Time with Casey Cavell 30:44

2M ago30:44

30:44

“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.” Casey Cavell is a serial entrepreneur. He’s built a $40,000…

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Introducing How Stories Happen: Business Builders Dissect Their Signature Stories Piece by Piece 9:21

2M ago9:21

9:21

Welcome to How Stories Happen, a show for business storytellers focused on standing out easier and resonating deeper through substance and stories, not hollow stunts. Each episode, an expert, entrepreneur, or world-class communicator breaks apart a single story piece by piece, sharing how they developed it and how they're using it to grow their bra…

1
Overprioritizing Your Business, Setting Boundaries, and Finding Balance with Carlos Hidalgo 23:41

2M ago23:41

23:41

“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.” Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved". But he's…

1
Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency 49:17

2M ago49:17

49:17

Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the reverse tends to happen: we actually UNDER-estimate what we're capable of achieving over time. Today, we want to know more about the promise of a popul…

1
YouTube Content Ideas, Owner Mindset, and Recognizing Your Leadership Style with Ali Schwanke 28:13

2M ago28:13

28:13

“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.” Ali Schwanke is fou…

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Becoming Optional at Your Agency, Building Personal Warmth, and Leadership Development Programs with Karl Sakas 40:27

3M ago40:27

40:27

“If you don't like managing people, one of the things to consider is: do you want to run an agency? The management portion will never go away. But it also doesn't have to be so hard.” Karl Sakas, agency advisor and founder of Sakas & Company, has served as “agency therapist” for over 600 clients in 36 countries. He was also our recent guest on Agen…

1
How to Find Great Stories 16:15

3M ago16:15

16:15

As Ira Glass said, "Great stories happen to those who can tell them." This idea says everything we need to know to develop stronger stories in our work, so we can stand out easier and resonate deeper. But we're asking the wrong questions and searching in the wrong places. Let's rethink some things together... For the full transcript of this episode…

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The Difference Between Forgettable and Favorite 54:58

3M ago54:58

54:58

The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resonant work. What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we sta…

1
Humble Experts, Partnerships, and Managing Creative Work with Arianne Foulks 28:53

3M ago28:53

28:53

“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.” Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey. If you want to build an efficient…

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Be Honest | One-Shot #26 16:17

4M ago16:17

16:17

No matter your craft, when you develop an idea, a project, or a key moment within a piece, the power of what you're sharing tends to start with the same question: Can you be more honest with yourself? In this one-shot episode, a dense dose of a single idea that can help us become stronger storytellers and produce higher-impact content, so we can ge…

1
[Perpetual Traffic Feature] Project Management 101: Tools, Processes, and Habits with Gray MacKenzie 52:21

4M ago52:21

52:21

[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!] Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how …

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Working in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick 37:22

4M ago37:22

37:22

"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization." Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey. This episode is a must-listen for agency owners and managers looking to build a high-performing team…

1
Create to Find Your Answers (Overcoming the Gap) 38:10

4M ago38:10

38:10

We want to make things that matter. To our careers, companies, and communities. When THAT is our aim and THAT is our driving belief, and yet our work comes out feeling like THIS? The way it is right now? Oof, that can cause all kinds of existential crises or at least panic-induced researching and debating and analyzing and asking. It's time to get …

1
Twas the Night Before Launching (2023) 4:36

5M ago4:36

4:36

Have a wonderful holiday season and a beautiful start to your 2024! Back in the new year with more... UNTHINKABLE IS TAKING A BREAK -- BUT DON'T UNSUBSCRIBE We're back with more soon. In the meantime... BECOME A STRONGER STORYTELLER: Subscribe to Jay Acunzo's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resona…

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The Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris Childress 33:09

5M ago33:09

33:09

Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…

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Productizing Design Services, Adopting EOS Mid-Growth, and Shopify Partnerships with Matthew McIver 31:44

6M ago31:44

31:44

Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…

1
Signature Stories: Jay Baer 52:03

6M ago52:03

52:03

Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the …

1
Signature Stories: Simone Stolzoff 43:44

6M ago43:44

43:44

Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our fifth episode of the series, a globetrotting, bestselling, keynote-giving, smart-opinion-having, big-idea-distributing author takes us inside what was ul…

1
Fighting Endless AI Junk 16:50

6M ago16:50

16:50

We interrupt the current series to bring you this message. Find and share this rant in essay form. Subscribe to Jay's free newsletter to become a stronger storyteller. (Sent every other Friday, these essays help you get off the content hamster wheel, escape social feeds, and get the perspective and frameworks you need to write and speak with greate…

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Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic 30:48

6M ago30:48

30:48

Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…

1
Managing a Remote Marketing Agency Team Across 7 Time Zones with Janet Mesh 36:47

6M ago36:47

36:47

Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…

1
Signature Stories: Amanda Natividad 42:39

7M ago42:39

42:39

In this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recip…

1
Signature Stories: Jenny Blake 44:31

7M ago44:31

44:31

Up next in Signature Stories, we're joined by Jenny Blake, author, speaker and podcaster. She's written three books and hosts the wildly popular podcasts "Free Time" and "Pivot." Jenny sits down with Jay to share a story about a walk with her dog. Jay and Jenny unpack how we can pull out moments of meaning from a small interaction, and how to resha…

1
Signature Stories: Michael Bungay Stanier 42:42

8M ago42:42

42:42

Up next in Signature Stories, we're joined by Michael Bungay Stanier, speaker, coach and author of the wildly popular book "The Coaching Habit" and the brand new book, "How to Work with (Almost) Anyone." Michael sits down with Jay to share a story about a very bad job. Jay and MBS dive into how to use open loops, comedy in storytelling, and craftin…

1
How Rocket Clicks Streamlined Operations And Improved Client Retention with EOS 31:36

8M ago31:36

31:36

Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…

1
25 Expert Quotes About Thought Leadership 32:05

8M ago32:05

32:05

In this final episode of The Notorious Thought Leader, Erin Balsa opens up about her personal journey to work less and live a more balanced life. She talks about expanding her view of success to include well-being, inner peace, and wisdom. She also shares how The Notorious Thought Leader was a passion project and that she feels like she’s done what…

1
Signature Stories: Melanie Deziel 43:16

8M ago43:16

43:16

Up first in this mini-series, Creator Kitchen co-founder and author Melanie Deziel sits down with Jay to share a story about her time as the first-ever editor of branded content at the New York Times. Jay and Mel dive into the messy reality of crafting resonant narratives -- and using them to serve an audience and build your business. Throughout th…

1
How to Build a Resilient and Empowered Company Culture with Mark Abbott 40:04

8M ago40:04

40:04

Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…

1
How to Build Quality Content into a Velocity SEO Workflow 36:39

9M ago36:39

36:39

Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing a…

1
Tasty | One-Shot #25 17:47

9M ago17:47

17:47

What is taste? And once we understand it, how do we use our own taste? In this one-shot, Jay dives into they days before dating apps to find something unexpected - Bryan Cranston showing us just want the power of having taste can do. *** KEEP MAKING WHAT MATTERS: 1. Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accoun…

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Online Presence: The First Step in Thought Leadership with Rusty Shelton 36:17

9M ago36:17

36:17

In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it's crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful…

1
Writer’s Block (Maker Monsters 4) 35:33

9M ago35:33

35:33

Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it shows up, and how we can tackle it once and for all. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this lin…

1
How Marketers Can Resonate Deeper with Their Audience with Jay Acunzo 46:46

10M ago46:46

46:46

In this episode, host Erin Balsa welcomes special guest Jay Acunzo, a thought leader in the world of content creation. The conversation dives deep into the importance of personal connection and the power it wields in a content-saturated landscape. Jay emphasizes that building a strong, genuine bond with your audience surpasses the goal of being 'th…

1
Fun with Formats 39:43

10M ago39:43

39:43

In this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole experience to resonate deeply, then we need to go beyond grabbing attention to genuinely HOLD it. Today, we focus on why formats are mission critical to creative work, and how you can search them out fo…

1
Navigating Demand Wars: A Fresh Take on B2B Marketing with Bolaji Oyejide 51:26

10M ago51:26

51:26

In this episode, we dive deep with Bolaji Oyejide, the mastermind behind the serialized content show, Demand Wars. Bolaji unravels the intricacies of storytelling in B2B marketing, emphasizing the power of serialized content. He highlights the need for marketers to shift from data-driven narratives to emotion-driven narratives, fostering a more pro…

1
How to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub Grajcar 39:08

10M ago39:08

39:08

In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …

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Using the LEMA Framework to Write Thought Leadership Articles with Lily Ugbaja 37:17

11M ago37:17

37:17

Thought leadership content is about sharing valuable knowledge and insightful perspectives. And more and more brands use this tactic to stand out from their competitors and connect with their audience on a deeper level. But how do you write a truly remarkable thought leadership article? In this episode of the Notorious Thought Leader podcast, our h…

1
How to Define Quality | One-Shot #24 17:05

11M ago17:05

17:05

How you define quality is contextual, it's in the eyes of the beholder. In this one-shot, Jay breaks down the three questions we each need to ask to define quality - Who is it for? What is it for? How will I know if it's working? - and then shares the two habits that can help us to create quality content. *** KEEP MAKING WHAT MATTERS: 1. Learn more…

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Building Your Creative Fingerprint: Four Ways to Communicate with Your Audience Through Storytelling 45:40

11M ago45:40

45:40

Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo. Jay Acunzo, The founder of the Creator Kitchen, a membership progr…

1
What Epic Thought Leadership Content Looks Like with Steffen Hedebrandt 37:41

11M ago37:41

37:41

Thought leadership is about sharing unique insights with your audience. And it's the most effective way to establish brand credibility and build trust. But how do you create epic thought leadership content? In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Steffen Hedebrandt, the co-founder and chief marketing of…

1
Speakeasy Business 45:53

11M ago45:53

45:53

In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way. Stories from one of the world's most surprising speakeasy lounges, based in London, as well as one of Jay's favorite marketers who doesn't show up much publicly -- least of all on …

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How to Source, Screen and Select the Best Candidates for Your Agency 28:37

11M ago28:37

28:37

In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency. Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview te…

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How to Become a Visionary Thought Leader with Pete Larkin 39:05

12M ago39:05

39:05

Visionary thought leaders are subject matter experts with original ideas, and they lead powerful change within their industries. But they're often too busy to create content and build large audiences. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Pete Larkin, the co-founder of Parlay. They talk about the diff…

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