Big breakthroughs often start with a simple question. SickKids VS takes you behind the scenes of remarkable discoveries to answer questions like: How can we diagnose faster? What if we could prevent cardiac death? And why do we need artificial intelligence in our hospital? Join us to heal the future.
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Joy In The Journey is a podcast dedicated to supporting families with critically ill kids. Life brings unexpected circumstances, but choosing joy makes all the difference. Your host, Jamie Freedlund, knows this better than anyone. Her world changed when her daughter, Mattea Joy, was born with several severe medical complications. Jamie and her husband were given a very small chance that Mattea would survive at birth, but were able to share nine and a half wonderful months with her that they ...
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In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution: What paths are going to make a campaign’s success more than a possibility? Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices ...
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AI, Marketing Measurement and the Future of Creative Roles With Oliver von Wersch and Crystalyn Stuart-Loayza
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AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI. Now, we’re seeing marketers start to experiment and ideate as they start building out new campaigns. In thi…
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Why Do Emergency Departments Need AI? SickKids VS Wait Times
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Many families rush to hospital emergency departments every day. Some don’t know why a child is sick. Some do. But they all share a common concern: how long will we have to wait? Hear how one emergency physician (who’s also a computer scientist) is harnessing the power of artificial intelligence to address wait times so more patients and caregivers …
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A Child Survives — But What’s Around the Corner? SickKids VS Cancer’s Shadow
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More children survive cancer than ever before. But the disease and the treatments take a toll. In adulthood, many survivors face serious or life-threatening effects stemming from their therapies. Dr. Paul Nathan works tirelessly to improve the lives of survivors, and he’s been collaborating with someone who has a unique perspective on how to take p…
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Are the Answers in Our Genes? SickKids VS Unexplained Seizures
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As a baby, Noel was diagnosed with a severe form of epilepsy. There are many types and causes, so to really help patients like him, it’s not enough to know they have the disorder — but rather why they have it. To find out, Noel’s family joined a groundbreaking global study to see what happens when you dig into the genome for answers. (To advance br…
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082: Bringing Peace & Joy to Families with Pediatric Cancer with Jenna Kmitch
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Caring for a newly diagnosed child going through a medical journey can be scary and overwhelming. Especially when finding resources meant to support you, like Child Life Specialists, requires extensive research and planning. This is why I am so grateful to our guest today, Jenna Kmitch, for courageously sharing what her process looks like beside he…
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Why Is My Child Wheezing? SickKids VS Breathlessness
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Around one in five kids struggle to breathe at least twice a year. They miss school and soccer games. And they often end up in hospital for treatment — but fail to receive a diagnosis. Breathing disorders, whether mild or severe, can be deadly. Meet the doctor who designed a new tool to better predict the risk of getting asthma. (To advance breakth…
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What If We Could Prevent Sudden Death? SickKids VS Cardiac Collapse
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Seth was 10 when he collapsed on the schoolyard without warning. As a baby, he’d been diagnosed with a disease in which the heart can suddenly quit. Some people with his condition can go their whole lives without experiencing this. Others die from it. And there’s no way of knowing who’s at risk – until now. (To advance breakthrough research and car…
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081: Insights on Communicating Effectively With Your Medical Team with Henry Rosh & Megan Keeler
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When you first enter the medical world as a caregiver, everyone around you hits the ground running. The nurses and doctors know exactly how to get started, and yet, you might be left feeling overwhelmed and powerless. This is what makes social workers so important: they support the family holistically, encourage communication, help bridge informati…
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Our Hospital CEO on How We’ll Heal the Future. SickKids VS The Odds
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Dr. Ronni Cohn is leading SickKids through a new frontier in medicine — to diagnose faster, treat smarter, and predict better. The CEO (who’s also a geneticist and paediatrician) reveals how Precision Child Health works as we kick off a new season of breakthroughs, from using AI to help ease wait times in the emergency department and pinpointing th…
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080: Discovering Unexpected Gifts in Times of Grief with Sara Ward
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After losing someone close to us we are usually told about the five stages of grief and how each of them will show up. But grief often shows up differently for everyone, skipping and cycling through stages in unique ways. My guest today is Sara Ward, and she knows a thing or two about grieving. After unexpectedly losing her father to a heart proble…
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079: The Glimpses of Joy You’ll Find When You Look For Them with Gina Prosch
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We’ve all experienced those days where it feels like we catch every red light on a busy commute and nothing seems to be going right. But what happens when we’re intentional about stopping to look for the small glimmers of joy, even in those heavier days? Allow me to introduce you to today’s guest to answer that question. Gina Prosch is a writer and…
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078: Offering Hope, Dignity and Holistic Care in Kenyan Hospice with Juli Boit
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Juli Boit is no stranger to helping those in need. She’s an author, family nurse practitioner, and international non-profit director of Living Room International, dedicated to providing palliative care services to adults and children in western Kenya. After going through an adoption journey with her son Ryan, whose parents had recently passed, and …
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077: Trauma & Anxiety: Going From “Why Me?” to “What Now?” with Sarah Falk
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Sarah Falk has received more than a few extremely scary cancer diagnoses in her life: the first one at only 17 years old (bone cancer) and the second at 40 years old (breast cancer). Naturally, she found herself asking, “Why Me”? But as you’ll hear, a better question to ask yourself is, “What now?” Sarah is a mom to 4 boys, a mental health therapis…
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076: Blooming Littles: Helping Parents and Caregivers Manage NICU Journeys with Katie Ross
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As today’s guest will tell you, “You become a NICU parent in the blink of an eye.” Katie Ross is the creator of Blooming Littles and she’s doing incredible work in the NICU space as a certified neonatal occupational therapist. As a mom of a full-term NICU baby herself, she’s made it her mission to inform and empower parents by teaching them about t…
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075: Exploring Growth Through Grief and Choosing Faith Everyday with Emily Ann Adams
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How are parents meant to believe that the loss of a child is all part of God’s plan? Grief is a difficult journey for everyone, but it can feel especially challenging when it’s accompanied by a feeling of losing yourself or your faith. My guest today, Emily Ann Adams, had this exact experience after the passing of one of her twin boys, Aidan. Faced…
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074: Finding Community and Letting Love In on a NICU Journey with Meg Helgeson
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One of the only certainties about having children is uncertainty: we can’t find out beforehand how a pregnancy or birth experience will go, or who our children will grow up and become. Add in a premature birth, an illness diagnosis, and a NICU stay to the mix, and it can lead to overwhelming worry and anxiety. My guest today, Meg Helgeson, is certa…
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073: Learning To Flex Your “Joy Muscle” with Bekah Bowman
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When a parent learns that their child has been diagnosed with a serious illness or condition, it’s difficult not to be consumed with worst case scenarios. But as Bekah Bowman will tell you, you have two choices: either allow your past and future to steal joy from your present, or embrace joy in the present moment, no matter what it looks like. And …
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072: Imerman Angels: Giving the Gift of Hope and Joy to Cancer Patients with Jonny Imerman
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Even though symptoms and conditions are always unique, there is one thing most people who’ve recently been diagnosed with a difficult condition have in common: the search for hope and answers to many questions. Today's guest, Jonny Imerman, has made it his life mission to bridge that gap; through his non-profit, Imerman Angels, Jonny has connected …
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071: Celebrating Down Syndrome Awareness & Inclusion and Redefining Potential with Amy Julia Becker
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During pregnancy, parents usually imagine what their child will be like and everything they’ll get to do together. You get excited about all the traditional milestones and look forward to experiencing this new reality. But for parents who receive difficult news after the birth of their child, such as an unexpected Down Syndrome diagnosis, this real…
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The Human Element in Prediction Technology
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What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand. Join us for the second part of our captivating insider series on the digital economy. We're thrilled to …
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A Sneak Peek from Season 3 of Joy in the Journey
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I'm so excited to get season 3 of the Joy in the Journey podcast underway and I wanted to share a sneak peek with all of you. If there's one thing that I've grown to appreciate after starting this podcast, it's the power of a shared story. And in season 3, I have an incredible array of inspring individuals lined up. So enjoy this sneak peek and sta…
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In the ‘Between Times’ and embracing opportunities of AI
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Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy expert and bestselling author, Avi Goldfarb! We're at a crucial phase in AI's development, and Avi takes us …
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Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelerating content creation, and allowing marketers to focus on what truly matters - quantifying and measuring b…
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Best of Partners in Possibility Season 1
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Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future with invaluable insights on AI technology advancements and improvements to our daily lives. Enjoy this Season…
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One simple idea forever changed the face of charity: Sickness doesn’t mean weakness. To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and start acting like a performance brand. It showed the world what it looks like when sick fights back. Launched…
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Are You Ready For It? How Data & AI will change marketing forever
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By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers. Joining me this week are two members of the Plus Company …
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Human+ Creativity: Artificial Intelligence has Changed the Game Part 2
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This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies. Welcome to Part 2 of exploration of the role of AI in marketing on Partners in Possibility featuri…
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Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDonald!بقلم Plus Company
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Human+ Creativity: Artificial Intelligence has Changed the Game Part 1
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This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies. In Part 1 of our two-part exploration of the role of AI in marketing, To help us dive into and explore the new role of AI in marketing, Bre…
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Who’s Betting on the Next Big Breakthroughs? SickKids VS The Valley of Death
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A new wave of venture philanthropists is pooling their money to fuel major medical discoveries. The return on their investment? Saving lives. Meet these changemakers plus the scientist behind a new way to diagnose brain tumours in kids. (For bonus content or to advance similar research, please visit SickKidsFoundation.com/podcast. The SickKids VS P…
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Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)
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Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at…
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What Happens When We Pull a Neglected Disease into the Spotlight? SickKids VS Sickle Cell Disease
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Dr. Isaac Odame is making life easier for children with sickle cell disease—about half of whom in Canada will be seen at SickKids. Hear how he implemented an early detection and treatment program, and how he's tackling even bigger obstacles, including toxic treatments, anti-Black racism, and limited care capacity in other parts of the world. (For b…
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This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li. Dor is the CEO and co-founder of Intuition Robotics. With decades of experience in tech and angel investing, Dor is on the cutting edge of several AI-powered breakthroughs. Qin is the VP of Design at fuseproject, a design and innovation firm that brings “firsts” a…
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070: How ‘That’s What She Said’ Gives Women Permission to Share Their Story with Jenette Jurczyk
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If there’s one thing that I’ve learned since starting this podcast, it’s the power of sharing stories. And today’s guest would wholeheartedly agree with that, as she’s been helping women share their stories in powerful and meaningful ways for years. Jenette Jurczyk is the National Director of the She Said Project and a Professional Storytelling Coa…
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How Do We Treat the Untreatable? SickKids VS Rare Disease
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Five-year-old Michael is one of less than 100 people in the world with SPG50, an ultrarare genetic disease. In March 2022, a SickKids team dosed Michael with the first-ever gene therapy for SPG50 in an unprecedented clinical trial. We tell the remarkable story of what it took to deliver a customized drug for Michael’s particular genetic variant, an…
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Diversity Drives Innovation (ft. Frans Johansson)
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In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and founder of The Medici Group and Via Renaissance. He has inspired several companies and teams through his live speaking engagements and has successfully scaled companies and startups through c…
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