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Step into ”The Payback Pod,” where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates. Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you’re in for a treat. From data deep-dives to conversion tricks, thi ...
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show series
 
Hello, Lovelies! This week we welcome KING CHEVS herself, Charli Evans, to the show! She & Brian Bell chat her upcoming PWA title bout with Jessica Troy at PWA Colosseum, queer representation in the Aussie indie scene, deathmatch, Pro Wrestling EVE, GCW & ChocoPro! Follow Charli Evans on Twitter & Instagram: @charlievanspro Follow Brian Bell on Twi…
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Hello, Lovelies! This week we look to the skies to welcome back Max Zaleski to chat his new no ring queer-focused project UFO! He & Brian Bell discuss the origins of UFO, leaving Peak Sports Entertainment, connecting with the Seattle queer community, using his love of wrestling to give back and building spaces for queer and allied individuals! Foll…
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Hello, Lovelies! This week, ahead of the return of EFFY's BIg Gay Brunch UK, we welcome "Big Daddy Unicorn" Jason Joshua to the show! He & Brian Bell discuss how he evolved during Covid lockdown, overcoming agoraphobia, finding and building his support system, managing mental health struggles while finding success and the personal importance of wre…
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Hello, Lovelies! This week we welcome SoCal standout Richie Coy to the show! They & Brian Bell chat how their pro wrestling journey intersects with queer discovery, the evolution of Richie Coy, Full Queer, wrestling as art + more! Follow Richie Coy on Twitter & Instagram: @boynamedrichie Follow Brian Bell on Twitter, Instagram & Bluesky: @Wonderboy…
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Hello, Lovelies! This week we welcome the Pacific Northwest's resident "ATK DOG", Zelda Foxx, to the show. She & Brian Bell discuss her young wrestling journey thus far, telling wrestling stories through a trans lens, her approach to wrestling as an artform, Peak Sports Entertainment, Wrestle Yr Friends and how wrestling is therapeutic for her. Fol…
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Hello, Lovelies! This week we welcome "Macdaddy" Mylo to the show! She & Brian Bell discuss her time at the New Japan Pro Wrestling Academy, training under Fred Rosser, the freedom provided by Hoodslam, her journey of self-confidence and identity, Alliance For All Wrestling and the divas! Follow Mylo on Twitter & Instagram: @macdaddyymylo Follow Br…
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Hello, Lovelies! This week we welcome Pacific Northwest upstart Lucy Lux to the show! They and Brian Bell discuss representation in PNW pro wrestling, their familial lineage of self-motivation, Peak Sports Entertainment, queering up wrestling with Wrestle Yr Friends and more! Follow Lucy Lux on Twitter & Instagram: @ebklucylux Follow Brian Bell on …
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Hello, Lovelies! This week we welcome pro wrestler and producer of Alabama's first Pride wrestling event ever "The World Is Yours" on August 17, "Big City Kitty" Bobcat, to the show! He & Brian Bell discuss how the show came together, his motivations for and the significance of holding the event, using pro wrestling to test himself, his time with P…
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Hello, Lovelies! This week we welcome "The Beauty Standard" Vougan to the show! He and Brian Bell discuss his time with WWA4 and Platinum Championship Wrestling, navigating the Southeast Indie scene as a gender nonconforming wrestler, his divas love and Alabama's first Pride event "The World Is Ours!" Follow Vougan on Twitter & Instagram: @vouganxo…
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Hello, Lovelies! Guard your joints because we're welcoming back "The Submission Sniper" Jordan Blade on this week's show! She & Brian Bell discuss her experience in Europe, breaking into new regions while trying to develop pro wrestling in the DMV, chipping away at the xenophobic foundations of wrestling and the importance of building relationships…
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Hello, Lovelies! This week we welcome the voice of Full Queer Jackie Orange to the show! He & Brian Bell chat wrestling weddings, the evolution of Full Queer, learning from Broseph Joe Brody, his work in sports and his rivalry with Brian Bomb! Follow Jackie Orange on Instagram & TikTok: @jackieloveshisorange Follow Brian Bell on Twitter, Instagram …
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Hello, Lovelies! Offer your prayers to the Ironslut because DARK Sheik is back on LGBT In The Ring! She & Brian Bell discuss the return and evolution of Hoodslam, her approach to IWTV's "The Life Of," making people think about important issues, building community & continuing to expand and influence storytelling in pro wrestling! Follow DARK Sheik …
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Hello, Lovelies! We close out King week by welcoming back the King of the Dog Collar Match and Zero1 USA Heavyweight champion Mad Dog Connelly to the show! He & Brian Bell discuss his chaotic battles with Demus and Jake Lander, breaking into new areas of the country, being recognized as the King of the Dog Collar Match by The Ringer, his philosophy…
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Hello, Lovelies! We kick off King Week on the show by welcoming back the King of Bomaye and former MLW & ACTION World champion Alex Kane! He & Brian Bell discuss MLW's Opera Cup, Kane's reflections on his MLW title reign, the chaos of his ACTION title win, Ritual Combat, Kane's The Life Of episode & the further evolution of Bomaye! Follow Alex Kane…
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Hello, Lovelies! This week we welcome pro wrestler and co-founder of Alabama's New Level Pro Wrestling Kalon Jay to the show! He & Brian Bell chat New Level Pro's sixth anniversary show on July 3, the promotion's support for marginalized identities, doing that work in Alabama and Jay's own queer outreach through his in-ring persona! Follow Kalon Ja…
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In this episode, Joel Williams is joined by Jamil Ali, the Head of Affiliates at Kinesso, to explore the multifaceted world of affiliate marketing. Jamil shares his unique career journey and offers deep insights into the industry, discussing best practices, emerging trends, and effective strategies for eCommerce brands. Highlights: Jamil's Career J…
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Hello, Lovelies! We cap off Pride Month this year by welcoming Amber Roze McCormick fka MSP's DangerKid! She & Brian Bell discuss her gender journey, coming out as trans in April, her 49-minute "magnum opus" against MSP partner and close friend Aiden Aggro, leaving wrestling and MSP's legacy! Follow Amber Roze McCormick on Twitter & Instagram: @Amb…
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Hello, Lovelies! The final week of Pride Month kicks off with the returning "Quintessential Knockout" Gisele Shaw! She & Brian Bell discuss her return to TNA programming, LGBTQ advocacy, dealing with haters, TNA's working relationship with NXT and more! Follow Gisele Shaw on Twitter & Instagram: @GiseleShaw08 Follow Brian Bell on Twitter, Instagram…
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In this episode of The Payback Pod, we dive into the world of partnership marketing with Helen Southgate, Chief Strategy Officer at Acceleration Partners. With over two decades of experience in digital marketing, Helen shares her wealth of knowledge on how brands can leverage affiliate marketing and user-generated content (UGC) to drive success in …
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Hello, Lovelies! Today we welcome back Terrance Griep aka Tommy "SpiderBaby" Saturday ahead of his retirement match on June 30! He & Brian Bell discuss his feelings heading into his final match, the impact of his 21-year career in the ring, learning to press the pause button along the journey and breaking down barriers for queer people in culturall…
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In this episode, host Joel Williams is joined by the remarkable Chloë Thomas, a globally recognized eCommerce marketing problem solver. Chloë is the author of several bestselling books, a keynote speaker, and the host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Podcast. She's currently the Editor in Chief at eComm…
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Hello, Lovelies! Pride month rolls on as we welcome Nathan Foxx to the show! He & Brian Bell discuss his time in the PNW wrestling scene, his various stables, Def Threat, military service, building relationships and the falsity of "not looking bi." Follow Nathan Foxx on Twitter & Instagram: @HLGN_NathanFoxx Follow Brian Bell on Twitter, Instagram &…
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Hello, Lovelies! We make our first trip to Australia as we welcome one half of Prima Pi Kappa, Nikki Van Blair, to the show! She & Brian Bell discuss how botox factored into PPK's formation, her and Frankie B's close relationship, the power of Australian women in pro wrestling, making history at H.E.R. and NJPW Tamashi and her passion to increase t…
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In this episode of the Payback Pod, Joel Williams, Chief Commercial Officer at ChaChing, dives deep into the world of e-commerce with Pedro Ramos, a highly skilled and experienced marketing professional boasting 15 years in performance media and e-commerce. Pedro's extensive portfolio includes collaborations with industry giants such as Microsoft, …
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Hello, Lovelies! We kick off this week by welcoming back Barbie Boi! He & Brian Bell chat Alliance For All's upcoming event on June 27, lessons learned from promoting so far, the pressure of booking EFFY and finding perfect dates! Follow Barbie Boi on Twitter: @TheBarbieBoii Follow AFA Wrestling on Twitter: @AFAwrestling Follow Brian Bell on Twitte…
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Hello, Lovelies! We're embracing our inner flawlessness today as we welcome "The Flawless Feature Film" Edward Draven to the show! He & Brian Bell discuss his time at WWA4 and Platinum Championship Wrestling, how acting prepared him for the ring, learning better self-care practices, the Pretty Flawless faction and how serving cunt endeared him to n…
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Hello, Lovelies! We had some scheduling snafus pop up, so we're giving everyone a Pride Month gift, an episode of our Patreon exclusive show Required Reading! Join my friend Hollis and I as we discuss Chris Colt alongside the queer glam rock cult classic film Velvet Goldmine! Barbie Boi will join the show next week and we'll have another episode of…
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In this episode, Joel Williams sits down with Barry Cupples, a seasoned entrepreneur and board advisor at ChaChing. Barry's impressive background includes a global board role at Omnicom, the world's largest media and marketing company, and 25 years of experience as CEO managing various regions. Now, he channels his expertise into startup funding an…
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Hello, Lovelies! We kick off Pride month 2024 by welcoming British pro wrestling trailblazer Visage! They and Brian Bell discuss the evolution of Visage from supermodel to queer villain, how embracing drag pushed them to explore their gender, their friendship with Che Monet, plans to train in the U.S. next year and their experience on "You're Cordi…
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Hello, Lovelies! This week we go totally plastic and dolled up as we welcome TWE Tag Team champ and subject of HBO's "We're Here" Pha'Nesse! He & Brian Bell discuss his experience on "We're Here," doing drag for the first time, Pha'Nesse's passion for activism through pro wrestling, his relationship with tag partner Jameson Shook & the growing pres…
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In this episode of the Payback Pod, host Joel Williams engages in a captivating conversation with Tash Courtenay-Smith, a renowned entrepreneur, journalist, broadcaster, and best-selling author. Tash is the founder and executive producer of DTC Live, Biz Kids, Tash Talks, and The Notting Hill Company. She also serves as an investor, CEW board membe…
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Hello, Lovelies! This week we welcome U.K. queer pro wrestling trailblazer "The Man That Masculinity Forgot" Priscilla, Queen Of The Ring! He and Brian Bell discuss how attitudes toward queer wrestlers have changed during Priscilla's 20-year career, becoming a major star in PCW, how the pandemic pushed her to evolve the character & how the British …
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In this episode, host Joel Williams chats with Lucy Toone, the Founder of Tomm Jewellery. Lucy shares how she entered the world of e-commerce and established Tomm Jewellery. A key highlight of the conversation is Lucy's insights into the importance of understanding your customer base thoroughly to enhance sales strategies. She explores various aven…
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Hello, Lovelies! We're sticking with Full Queer again this week as we welcome back co-founder Marco Mayur! He & Brian Bell chat new ways the promotions is honoring queer historic figures, the many faces of Marco, Folsom Street Fair, working with Hoodslam and more! Follow Marco Mayur on Twitter: @marcomayur15 Follow Brian Bell on Twitter, Instagram …
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In this episode of The Payback Pod, host Joel Williams sits down with Oliver Hudson, the Founder of Soar With Us. Oliver reflects on his career journey, sharing insights into how he has supported e-commerce brands in achieving significant growth. He discusses Soar With Us's approach and highlights their work with major clients like Essence Vaults. …
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Hello, Lovelies! We're doing official queen business this week as welcome Jess Reina Capablanca aka "The Official Official" Ref Domino to the show! She & Brian Bell chat her upcoming pro wrestling debut, reffing for Full Queer and Hoodslam, her connection to chess grandmaster J.R. Capablanca, Yu-Gi-Oh! and how Dark Sheik inspired her from day one o…
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In this episode, Joel Williams talks with Oliver Millar, Chief Operations Officer at Luxe Collective Fashion, leading the charge in growing the largest preloved luxury reseller in the UK. Oliver unveils the strategies behind their immense social media following, their standout success on Dragon’s Den, and collaborations with Steven Bartlett. They d…
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Hello, Lovelies! We trek back to Canada this week as welcome "The Festive Firework" Alex Maze to the show! He & Brian Bell chat getting his start with IWS, developing under "Speedball" Mike Bailey and Shayne Hawke during the pandemic, the emotions surrounding his Big Gay Brunch debut and winning the IWS Tag Team titles with Kristara! Follow Alex Ma…
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Join Joel Williams as he sits down with Stephen Kerin, Director at Scale Digital, - a specialist affiliate agency delivering high-impact performance advertising services. Get ready for a deep dive into some key strategies that are consistently driving success for brands in the digital landscape. Stephen showcases how Scale Digital has propelled sal…
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Hello, Lovelies! We're a little early this week, but for good reason as we welcome Oklahoma pro wrestlers Logan Knight, Giganto, Frankie Lee and Konnor Vaughn to discuss their fight against the Oklahoma State Athletic Commission. They & Brian Bell share their thoughts on the OSAC warning AEW, the transphobic nature of the state's rule against inter…
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In this podcast episode, we're joined by Marco Criscuolo, Marketing Manager and Technical Director at Vagabond Digital, who shares about his journey from South Africa to the UK and the remarkable revenue growth and innovative strategies achieved along the way. Joel and Marco explore the key strategies driving Vagabond Digital's success and uncover …
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Hello, Lovelies! We're going Super Saber this week as we welcome Saraya Saber to the show! She & Brian Bell discuss the history-making matches she has had across the Southeast so early in her career, training at The Nightmare Factory, EFFY's Big Gay Brunch and her Big Chicken heist plans! Follow Saraya Saber on Twitter: @SarayaSaber Follow Brian Be…
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In this episode, Joel Williams chats with Daniel Simmons, Founder of Populate Social, who are partnering with major clients to enhance their brand presence and drive e-commerce success on social media platforms. Dan shares compelling success stories from brands like TM Lewin, Mercedes Benz, North Face, and Brush Box, offering an inside look at the …
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Hello, Lovelies! After our adventures in Philly, we're back to chat EFFY's BIg Gay Brunch 9 with Patches Chance! They & Brian Bell discuss everything from the amazing opener, a perfectly in sync Senegal and Surreal, a surprise Trish Adora, Bussy turning the Fashion Police gay, Parrow taking flight, Billy Dixon & Rina Yamashita getting violent and a…
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Get ready to ignite your entrepreneurial spirit with Joel Williams and Francesca James as they dive into the exciting world of Ideas Forums. Join the adventure as they uncover the secret sauce behind building a thriving community and making meaningful connections. From shaking up the scene with AI, embracing the incredible benefits for brands worki…
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Hello, Lovelies! The biggest week in pro wrestling is upon us, and we're previewing all of the queer ongoings hitting Philadelphia this week with Grit & Glitter's Em Fear & Don Halliwell! They and Brian Bell discuss Big Gay Brunch 9, For The Culture, 880's Philly debut, Tournament of Breath, Combat FIghts Unlimited and all the other shows that we'r…
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Hello, Lovelies! EFFY's Big Gay Brunch 9 is just over a week away, so we welcomed back the man behind the show, EFFY, to the show this week! He & Brian Bell discuss BGB 9, the stresses and challenges behind holding these events, continuing the effort to divest wrestling from corporatist mindsets, How the BGB has evolved since 2014 and EFFY's blood …
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Join Joel Williams for his weekly discussions with marketing experts, advertising wizards, and e-commerce pioneers as they dive deep into topics such as the surge of social commerce and immersive shopping experiences and the fusion of AI and augmented reality to name a few. Join the party as they explore the latest trends, game-changing strategies,…
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Hello, Lovelies! Let's get limber as we welcome DUSK Pro founder and bendy wrestler Parm Singh Mann to the show! He & Brian Bell chat the founding of DUSK Pro, its upcoming show on March 29, Parm's experiences in wrestling, the changes in the Vancouver wrestling scene, women's wrestling in the PNW and Dangal! Follow Parm Singh Mann on Twitter: @BiB…
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Hello, Lovelies! Throw on some shades this week as we welcome The Pride of Oklahoma, "The Spotlight" Logan Knight, to the show! He & Brian Bell discuss the independent wrestling scene in Oklahoma, coming out as pansexual last year, how his wrestling travels have inspired him to change Oklahoma wrestling and his family's connection to The Sheik! Fol…
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