The ”Hustlers Handbook Podcast” is a show dedicated to sharing the journeys, strategies, and insights of successful individuals across various fields. Hosted by driven and entrepreneurial personalities, the podcast aims to provide listeners with practical advice, inspiring stories, and actionable tips to help them navigate their own paths to success. Each episode features in-depth interviews with guests who have excelled in their respective areas, offering valuable lessons on overcoming chal ...
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Talking about using leverage in life and business.
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The Hustler’s Handbook: Scaling, Sales, and Street-Smart Tactics with John Kelly | Lazy Leverage #26
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Get ready to dive into the real-talk playbook of entrepreneurship and scaling your business with Lazy Leverage! In this episode, we kick it with Jon Matzner and John Kelly to talk about nailing customer acquisition and converting leads in the power washing game. We’ll spill the secrets on remote sales hires, building a killer team from scratch, and…
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The Hidden Truth About Your Email Problem (And Why It's Not About Email) | Lazy Leverage #32
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Ever wonder why your inbox feels like a never-ending game of whack-a-mole? Join Peter Lohmann and Jon Matzner as they expose why email overload is actually a symptom of deeper business issues. Through candid conversation and real-world examples, they demolish common productivity myths and reveal their battle-tested system for taking control of your…
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Stop Having Your Best People Do Everything: A Guide to Work Design | Lazy Leverage #31
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Jon Matzner and Peter Lohmann break down the art and science of 'architecting the way work gets done' - a crucial skill for any business owner looking to scale. From handling employee resistance to identifying bottlenecks, learn how to design work systems that unlock growth while keeping your best people happy. Plus: sneaky tips for spotting AI res…
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How to Hire Global Talent Like a Pro with Anna Doshlygina | Lazy Leverage #30
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Ever wonder what happens when you mix Moscow State economics, Oklahoma middle school, and global talent acquisition? Meet Anna, Sagan's secret weapon in member success. In this no-BS conversation, she breaks down why some businesses crush it with global talent while others barely scratch the surface. From navigating cultural bridges to building tru…
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Breaking Free from the MORE MORE MORE Trap | Lazy Leverage #29
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Ever wonder how top performers actually work less while achieving more? In this episode, Jon Matzner and Peter Lohmann dive deep into the counterintuitive world of 'lazy leverage,' where working at 80% effort yields better results than grinding at 100%. From project management approaches using Slack to the power of seasonal thinking in business, th…
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The Four Data Systems: A Framework for Scaling Team Communication | Lazy Leverage #28
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In this episode of Lazy Leverage, Jon and Binsi tackle the universal challenge of scaling team communication beyond the 30-person mark. They break down their revolutionary "four data types" framework - database, reference, ad-hoc, and project-based communication - while exploring how to effectively leverage tools like Slack, Airtable, and Notion. T…
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Hiring Hacks Unlocked: Debunking Recruitment Myths with Sofia Bravo | Lazy Leverage #27
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In this insightful and candid episode, Jon Matzner teams up with Sofia Bravo, Sagan's Head of Recruitment, to dissect and debunk common hiring pitfalls. They explore why traditional job titles and strict budgets might be holding companies back, emphasizing the power of clear role descriptions and the right attitude over rigid experience. Expect rea…
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Leverage Like a Pro: From AI Tools to Client Hustle | Lazy Leverage #25
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Welcome back to Lazy Leverage! In this episode, Peter and Jon break down how to maximize your personal and professional life with killer strategies and AI tools. They dive into leveraging teams and systems to handle life's hiccups, boost productivity with Whisper Flow and Audio Diary, and even how limited-time offers can skyrocket your sales. Get t…
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Hustlers Handbook Podcast Ep14: Mkristo Bruce
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Mkristo "MK" Bruce is a pilot, and a former American football defensive end. He was signed by the Miami Dolphins as an undrafted free agent in 2007. He played college football at Washington State. Bruce has also been a member of the Oakland Raiders, Arizona Rattlers, Jacksonville Jaguars, and Florida Tuskers.…
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Hustlers Handbook Podcast Ep13: D'Mario D. Carter
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D’Mario D. Carter, is a multifaceted author, poet, and spoken word artist with roots firmly planted on the West Coast.With a passion for social change and community empowerment, D'Mario has traveled the world, spreading his powerful message of unity and progress. Through his platform, Woke & Heard, he embodies the essence of his beliefs, advocating…
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Hustlers Handbook Podcast Ep12: Gus Montgomery
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Meet Gus Montgomery, a real estate broker and the owner of Homes by Gus. Gus made a significant career transition from teaching to real estate, driven by a desire to overcome financial struggles. He believes in the power of routines and staying motivated through confidence.بقلم Hustlers Handbook Podcast
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Hustlers Handbook Podcast Ep11: Tarrell Harrison Jr.
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Meet Tarrell Harrison Jr., a dynamic and dedicated individual wearing multiple hats - CEO of The Midnight Tailor Clothing Line and a Violence Intervention Prevention Specialist at Harborview Medical Center. With an unwavering commitment to his community, Tarrell's journey is a testament to resilience, purpose, and unwavering dedication. Tarrell Har…
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Hustlers Handbook Podcast Ep10: Anthony Elmore
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Anthony Elmore is a passionate entrepreneur and community advocate from Seattle, dedicated to helping others succeed. He draws inspiration from his desire to live up to his God-given potential and overcome challenges, including time and financial constraints. Anthony's days are filled with work, family, and building his dream, all while sharing pro…
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Hustlers Handbook Podcast Ep9: Alex Mazhukhin (Mr. Build it)
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Alex Mazhukhin is a social media influencer boasting over 1 million subscribers across his platforms. A self-made DIYer for the past five years, he has achieved tremendous success on YouTube. Join Alex as he shares insights on life, his experiences, and the highs and lows of the industry. Tune in for an enriching experience and gain valuable inform…
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Hustlers Handbook Podcast Ep8: Christopher Kidd
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Christopher Kidd is a radio personality for KJR 93.3 Seattle, podcast producer, and professional mentor affiliated with iHeartmedia and Bluewire & Friends Seattle. Born and raised in Seattle, WA, Christopher Kidd followed his passion for sports and podcasting, co-hosting and producing "Seahawks Man 2 Man" since 2017 with Michael-Shawn Dugar. He hol…
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Hustlers Handbook Podcast Ep7: Franklin Johnson
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Franklin graduated from The Evergreen State College in 2016 and became the men's basketball Head Assistant coach before starting Oly Basketball Academy in 2022. He was named interim Men's Head Basketball Coach in 2022. Franklin is also the Regional Director of the Northwest with West Coast Elite Basketball, impacting grassroots basketball with a Ma…
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Hustlers Handbook Podcast Ep6: Andrew Roxas
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Andrew Roxas is a husband and father of two girls, working as a Deputy Sheriff for the Los Angeles County Sheriff Department and training as an amateur competitive jiu-jitsu fighter with the Alliance Jiu Jitsu Team. Andrew’s dedication to his family and career is evident in his willingness to sacrifice and work hard, always aiming to provide the be…
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Hustlers Handbook Podcast Ep5: Ishmael Stinson
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Meet Ishmael Stinson, also known as Ish, the President, Producer, and Host at Studio 143. Ishmael was born and raised in Washington state and graduated from Central Washington University in 2015. He has curated over a dozen productions, including live appearances, podcasts, pop-up events, intimate musical events, and more.…
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Hustlers Handbook Podcast Ep4: Duante Barnett
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Duante Barnett, also known as SuitMan, is a comedian and producer based in Seattle, WA. He founded SuitMan Productions to create inclusive comedy events, including the popular Deaf Comedy Jam. His journey into comedy was inspired by a desire to chase his dreams and bring laughter to others.بقلم hustlershandbookpodcast
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Hustlers Handbook Podcast Ep3: Chantz Staden
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Meet Chantz Staden, the CEO of Agile Tech Recruiting, a 100% virtual/remote recruiting agency helping tech companies land top embedded software developers. Chantz is 36 years old, married with 4 kids, and a solo entrepreneur. He was born in California and played running back at Washington State University…
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Hustlers Handbook Podcast Ep2: Noah Garoutte
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Meet Noah Garoutte, the Managing Partner and Operator of Forum Social House. Noah's passion for the entertainment, food and beverage, and hospitality industry led him to his current role.بقلم hustlershandbookpodcast
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Hustlers Handbook Podcast Ep1: Nickie Davis
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Meet Nickie Davis, a Certified Personal Trainer, Nutrition Coach and Boeing Professional. Nickie is the owner of Rising Phoenix Fit and is dedicated to helping others transform their lives through fitnessMeet Nickie Davis, a Certified Personal Trainer, Nutrition Coach and Boeing Professional. Nickie is the owner of Rising Phoenix Fit and is dedicat…
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Beyond Selling: Elevating Business Success with Insights | Lazy Leverage #24
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Want to learn about cold calling and prospecting?Johnny Costigan has been a sales trainer for 20 years, and has worked with sales teams at Google, Amazon, Dropbox, SAP, Dropbox, and many others. Example - how he describes sales:- Got a problem?- Got money?- Want to solve it?If you are at all interested in professionalizing sales and filling your fu…
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Navigating Global Talent: A Journey in Business Expansion | Lazy Leverage #23
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Wes owns the number 1 and number 3 largest Fast Signs locations in the 750 unit network.150 local employees.0 global talent when I met him - now has 17+.He's become a friend, and we've hired a ton of global talent together. Smart, crazy person - @wes_kauffman -- Starting with our collaborative efforts in systemizing business processes, we explore W…
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The Retreat Diaries: Unplugging to Connect | Lazy Leverage #22
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Peter and I talk about:1) How he planned, structured, and implemented his mini "think week" 2) What we are both afraid of when creating more content --- In this episode of Lazy Leverage, Peter and I dive into the enriching practice of the annual solo retreat, a concept inspired by Bill Gates' Think Week. It's a time dedicated to relaxation, reflect…
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From Operations to Ownership: Scaling Franchise Empires | Lazy Leverage #21
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Ben has like 700 people working for him across 10+ locations. He is sharp as . We talk about the evolving role of leaders, building leverage, and life as an entrepreneur. Through our conversation, you'll discover: 00:00 Meet Ben: The Multi-Unit Franchisee Juggling Big Brands 01:26 Exploring the Challenges of Scaling and Efficiency in Franchising 03…
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Digital Hustle: Mastering Marketing with Jon & Mike | Lazy Leverage #20
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Mike has taught me more about REAL entrepreneurship than anyone other than my Dad. Mike and I have worked together for almost 7 years, and talk pretty much every day. He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor.He has created a new retargeting service…
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Applying Military-Style Debrief & Leadership Tactics to Business | Lazy Leverage #19
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In this episode, Christian and I dive into the nuanced world of military-style debriefing and its transformative application in business leadership and operations. Christian truly stands out in the digital landscape for his insights and experience. Our discussion extends beyond the mere act of debriefing, touching upon stress management, the essenc…
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Designing Life, Building Confidence, and Starting a Business | Lazy Leverage #18
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Join Peter and me in a thought-provoking conversation where we delve into the intricacies of designing a fulfilling life, building unwavering confidence, and embarking on the entrepreneurial journey. As career entrepreneurs who cherish significant time off, we explore the concept of "micro audiences" and the impact they have on our ventures. We sha…
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Decoding Talent Management: Recognizing Red Flags in Global Teams | Lazy Leverage #17
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In this episode, we tackle the complex dynamics of global team management, addressing the pivotal question many leaders face: "Is your global team failing you, or are you failing them?" With extensive experience in hiring, we dive into identifying the top red flags for both American and global talent, aiming to discern the root causes behind a team…
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Building Strong and Successful Business Partnerships | Lazy Leverage #16
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Join me in a compelling dialogue with Peter Lohmann (@pslohmann) as we explore the intricacies and hurdles involved in crafting and sustaining robust business partnerships. Our discussion is rooted in the belief that the foundation of a successful partnership lies in clear communication, mutual respect, and shared goals. We delve into the necessity…
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Building Business Leverage | Lazy Leverage #15
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In this episode, I connect with Peter Lohmann (@pslohmann), a significant figure in the SMB space known for his deep insights and influential presence. Our discussions on small and medium business (SMB) issues have always been enriching, prompting us to record our latest conversation for a broader audience. We dive into the concept of building busi…
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Digital Operations | Lazy Leverage #14
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Join me in a fascinating conversation with Michael Greenberg (@gentoftech), a brilliant mind and frequent collaborator who often experiences the spontaneous "Jon treatment" — impromptu Zoom calls to dissect various business concepts. This time, we hit the record button on one of our dynamic discussions, covering the expansive terrain of digital ope…
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Upwork for Lead Enrichment: A Beginners Guide | Lazy Leverage #13
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In this episode, I sit down with Shawn Gorham (@shawngorham) to navigate the complexities of using Upwork for the first time, specifically aimed at enriching a probate attorney contact list. Shawn sought advice on leveraging Upwork to access a global talent pool for compiling and enhancing a significant dataset. Our conversation unveils the strateg…
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Staying Organized: Part Two | Lazy Leverage #12
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In the second installment of our "Staying Organized" series, I continue the conversation with my colleague Binsi (@BinsiDevadasan) on the complex topic of managing the chaos of digital communication. After capturing everything down, the next big question we tackle is: what do we do with all that information? This episode dives into our strategies (…
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Staying Organized: Part One | Lazy Leverage #11
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In this episode, I team up with my Chief of Staff, Binsi (@BinsiDevadasan), who has been an integral part of my journey for the past 7 years. As our team expands globally, we've begun to document our "best practices" to onboard and share with new talents. Our first discussion centers on mastering organization through the effective management of inb…
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Building High-Performance Sales Culture | Lazy Leverage #10
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Dive into an insightful conversation with Kiwi Rene (@thekiwicowboy), whose sales achievements are nothing short of legendary, having converted over 50% of his appointments into sales. In this episode, we explore the art and science behind identifying exceptional sales talent and cultivating a dynamic sales culture that not only aims for targets bu…
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Writing Stuff Down: How to Change Your Business | Lazy Leverage #9
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Join Brian and me as we explore the impact of leadership, adaptation, and the artful approach to business, drawing from Brian's experiences in the Marine Corps. We discuss the critical role of documentation, the innovative Team Wiki, and how effective communication is key to a thriving business environment. Through our conversation, you'll discover…
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Output Thinking: Buckets (Part 3) | Lazy Leverage #8
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In part three of my insightful conversation with @BetterCeo, we dive into the final installment of our discussion celebrating the launch of his new book, "Output Thinking." The conversation takes an unexpected turn right from the start, as I find myself disagreeing with Jon within the first 30 seconds. Our focus on the 'buckets'—essential outcomes …
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Output Thinking: Systems (Part 2) | Lazy Leverage #7
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In this episode, John (@BetterCeo) and I continue our enlightening conversation on the transformative power of "thinking in systems" within your business. We delve into the untapped potential lying dormant in many companies, discussing how encouraging employees to adopt an owner's mindset can lead to significant improvements in efficiency and growt…
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Output Thinking: Outputs (Part 1) | Lazy Leverage #6
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Checkout my newsletter! John and I discuss the essential ideas from his new book about Output Thinking. He explains that many obstacles in business, particularly barriers to scaling, often stem from a lack of clarity about expectations. The role of employees, he argues, is not merely to do work, but to produce outputs. This requires a shift from tr…
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Giving Feedback to Global Talent | Lazy Leverage #5
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Binsi and I discuss the importance of effective feedback in any work relationship, focusing on a method they refer to as 'Stop, Start, Continue'. We suggest asking feedback on what one should stop doing, start doing, and continue doing. Various practical situations were discussed including how to handle challenges of disorganized workflows, lack of…
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Peter Hires an Assistant (Part 4) | Lazy Leverage #4
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Subscribe to my free newsletter! Peter and I talk about maximizing the productivity of remote assistants. The conversation explored the concept of speed to tasking, which focuses on reducing the friction between wanting a task done and getting it to the assistant in an organized manner. They also stressed the importance of using structured instruct…
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Peter Hires an Assistant (Part 3) | Lazy Leverage #3
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Subscribe to my free newsletter! Peter and I discuss our experiences with hiring remote talent. Peter details his recent experience of hiring a personal assistant from the Philippines, and the successful onboarding process he followed, influenced by my advice and experience. We emphasize the importance of clear instructions, creating an environm…
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Peter Hires an Assistant (Part 2) | Lazy Leverage #2
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Subscribe to my free newsletter! Peter and I explore the effective methods to source candidates, with a primary focus on the Philippines, while also shedding light on hiring from different parts of the globe depending on the job role. We discuss the importance of using a system like JotForm or a basic ATS to stay organized when handling numerous…
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Peter Hires an Assistant (Part 1) | Lazy Leverage #1
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Subscribe to my free newsletter! Peter and I discuss the nuances of offloading tasks to an offshore assistant. We outline the importance of considering the areas where time is consumed the most, such as scheduling, email management, data collection for KPI, and basic design tasks through platforms like Canva. Our conversation offers practical ex…
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