The purpose of our podcast is to help families learn the truth about addiction and alcoholism so that they can take the right action to help the addict they love and to help themselves at this critical time in their lives. Exposing the truth about addiction and alcoholism also requires that we bust the myths surrounding both addiction/alcoholism and the recovery process.
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Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
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Special Request - Don't Quit Trying to Quit
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We have relaunched this special episode as it is a subject matter that has been requested by many of our followers. In this podcast, we bust the myth that an addict who doesn’t get it the first time is a loser, when in fact he is on his way to success. He will, however, duck the issue every chance he gets. We cover these topics: The facts about rel…
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Q: Why does addiction have such a powerful ripple effect on the family? A: It turns out that the whole family becomes sick as a consequence of alcoholism or drug addiction striking any one individual in the family. Family members carry shame and guilt over their loved one’s disorder. At first, they deny the problem exists. Then they try to control …
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Q: Do interventions work? A: Yes and no. Interventions come in two categories: professional and family led. Even interventions conducted by professional interventionists may fail if the subject of the intervention refuses to “get on the plane”. Often this happens because the family has somehow failed in organising its own part, or the intervention …
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Ep 90 - Top Tips for Using Generative AI Ethically in Marketing
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In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your b…
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Q: Will an addict get the help he needs from a psychiatrist? A: It depends. There are two main factors involved. One is the fact that addicts will often lie to the psychiatrist if the addict is there for reasons other than having an honest desire to get clean. The active addict is an expert liar and has (he thinks) fooled everyone so far, and now h…
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Q: How knowledgeable are physicians about alcoholism and drug addiction? A: On average, not very. The fact is that fewer than 25% of physicians are given any course work in medical school on alcoholism and addiction. Recognition of this failure in light of the overdose crisis in the US which has now claimed over 108,000 lives in 2023 led to the Med…
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Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy
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Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue. We'll explore how newsletters can evolve with the digital landscap…
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Q: Why do some people hate AA? A: It mostly comes down to the idea of a “higher power”, frequently expressed as “God, as we understand him”. The co-founder of Alcoholics Anonymous, Bill Wilson, was closely related to a Christian evangelical group during the 1930’s known as the “Oxford Group”. From their teachings stemmed the idea of a “higher power…
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Q: How important is AA? A: Alcoholics Anonymous is the world’s largest support group with 115,000 chapters worldwide and an estimated membership of over two million. Moreover, it is endorsed by the National Institute of Drug Abuse (NIDA) as an accepted evidence-based behavioural therapy. It carries much weight among many practitioners and treatment…
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Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business
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In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure p…
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Q: Is Alcoholics Anonymous, aka AA, a proven recovery method? A: The scientific evidence, based on research conducted by the Recovery Research Institute at Massachusetts General Hospital, an affiliate of Harvard Medical School, emphatically proves that it is a cost-effective, evidence-based treatment that stands the test of time. AA is made effecti…
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In this podcast, we discuss the Four Agreements, a Buddhist-inspired way of thinking that can readily apply to anyone who aspires to live a spiritual life, free of the self-imposed burdens of addiction or alcoholism. We discuss the Four Agreements as follows: The First agreement: Be impeccable with your words. Second agreement: Don’t take anything …
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Ep 87 - 3 Easy Steps to Create a Content Strategy
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Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or j…
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In this podcast, we discuss the power of toxic shame and its effect on the children in the family, including an addict or alcoholic. We learn that: Shame is known as a master emotion, overpowering ordinary, healthy feelings such as sadness or joy. Toxic shame is a debilitating feeling of worthlessness and self-loathing that can last a lifetime. The…
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In this podcast, we discuss the power of living in the now, of living in the moment as a means of attaining peace of mind for anyone living with the stress of an addict or alcoholic in the family. We discuss the following: Think about this day as the most important day of your life. Realise that a wandering mind is essentially an unhappy mind. Anci…
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Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily
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Welcome once again to another episode of Digital Marketing Made Easy. In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts. We emphasise the importance of translating efforts into actionable insights, mainta…
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Mini Series 11 - The Ripple Effect of Addiction
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In this podcast, we discuss the ripple effect of addiction on the family. We discuss the following: Hitting bottom is a family affair. Everything is not just fine. Addiction is not a choice. Detachment and inaction are two different things.بقلم SafeHouse Rehab Thailand
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Mini Series 11 - Shame & Social Disapproval
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In this podcast, we continue to explode the myths surrounding addiction. Example myths include: The shame and social disapproval associated with addiction. Stereotypes that perpetuate the myth. Addiction only happens to certain kinds of people. Addiction is a choice. Kids should just say NO.بقلم SafeHouse Rehab Thailand
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Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO
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Welcome to Episode 85 of the Digital Marketing Made Easy podcast! In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more qu…
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Mini Series 11 - A Quick Q&A on Addiction Myths
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In this podcast, we do a quick Q&A on the myths of addiction and address other questions posed by our readers and listeners. These questions revolve around: The myth that addiction is a question of moral character. Why some people refuse to get help. Whether treatment works. Why people think that AA is a cult.…
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This podcast, is a story about a man named Tim and it demonstrates the power of perseverance. We learn that: Tim overcame a suicide attempt on the eve of his admission of powerlessness over his addiction. He saw his Stage 4 cancer lifted by the miracle of modern medicine, and his own determination to heal. Although he was high school dropout, he we…
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Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career
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Today I’m diving into the essential skills every marketer needs to future-proof their career. In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. I’ll explore how these competencies not only enhance your employability but position you for higher …
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Mini Series 11 - Incurable, Progressive, Fatal
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In this podcast, we discuss the deadly consequences of addiction and alcoholism: We learn that: Alcoholism and addiction are incurable and progressive, and often fatal if ignored. There is a serious undercounting of the societal costs in life and injury due to alcoholism, while there is better data on drug abuse effects. It is rare that an alcoholi…
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Mini Series 11 - Not Reacting The Same Old Way
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In this podcast, we discuss new ways of thinking and behavior that help with moving the alcoholic/addict toward treatment. We learn that: Family members need to unlearn their conditioned way of reacting to their beloved alcoholic or addict. The new way asks the family member to take a softer approach which will disarm the conflict. The approach is …
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Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily
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Welcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes. From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your…
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Mini Series 10 - Wherever You Go, There You Are
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In this podcast, we discuss the impossibility of escaping the here and now. We learn that: 1. It’s common for people to be constantly thinking about something other than the reality of the present. 2. There is a huge difference between planning for the future and living there. 3. There is ultimately much joy in living in the moment regardless of a …
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Mini Series 10 - Don't Believe Everything You Think
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In this podcast, we examine why the truth is so elusive for family members of alcoholics and addicts. We discuss how people who have an addict or alcoholic in the family: 1. Deny the very existence of the disease. 2. Become too ashamed to admit the truth to themselves. 3. Ultimately need to confront the truth in order to heal.…
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Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales
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This week we are diving deep into relationship marketing. Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leade…
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You’ve probably heard the term “enabler”. It’s one that’s often charged with judgment and stigma. That’s because one feels accused of aiding and abetting addictive behaviour and it doesn’t feel at all fair because you do what you do out of love. More than a role, enabling is a dynamic that arises in specific scenarios. People who engage in enabling…
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Love has this wonderful ripple effect, emanating its warmth and power from you to your family and well beyond, and it seems miraculous in its infinite ability to heal. Think for a moment about unconditional love: loving someone regardless of what they look like, what they do for a living, how much money they have, or whether or not they are doing w…
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Ep 81 - 4 Ways to Use AI to Attract and Convert Customers
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Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From personalised recommendations to automated customer inte…
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Mini Series 10 - Their Brains are Different Now
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When you are talking to a full-blown alcoholic or addict or one who is both - and the list of cross-addicted people is growing – you might not be too surprised to learn that they speak an entirely different language than you do. An example: an addict is confronted by his mum who says that he has a big problem. The addict doesn’t hear that. He think…
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Mini Series 10 - Learning to Love Yourself is a Big Deal
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A well-known actress, comedienne and TV producer was once asked what made the essential difference in her highly successful life. For those old enough to remember Lucille Ball, she answered as follows: “All my young life, I was told I was a no-good show-off. My self-esteem hovered just above zero, until I was told by a good friend that my first job…
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Ep 80 - 3 Ways to Use Socials and Stories to Sell More
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Welcome to another episode of Digital Marketing Made Easy. Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. Ready to learn how to engage better and sell more using some of Instagram's features? Well, this episode is packed with tips and tricks for brands and service providers. Let's get sta…
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Mini Series 9 - You Can Prevent Addiction
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It’s never too late to act, whether your loved one is now at the stage where an intervention is necessary, or you have a younger child who might fall prey to an addictive disorder and want to keep that kid safe. But you are not sure how. Shatterproof is an organisation 100% dedicated to preventing addiction, providing greater access to treatment, a…
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Mini Series 9 - You, Too Could Be addicted and Not Know It
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A friend said to me the other day that she feels like everything we do is becoming pathological. We eat a lot, so we’re a candidate for Overeaters Anonymous. We have sex with more than one person, we should join Sex Addicts Anonymous. We got drunk, so we should join AA. If I choose to call an addiction “repetitive behaviour that causes you and thos…
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Ep 79 - Key Objectives to Drive Revenue Into Your Business
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In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. I’m sharing the si…
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Mini Series 9 - Pass me the Fentanyl, Please
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There is still little understanding of the power of the substance fentanyl. Let’s start with some inconvenient facts. Drug overdoses claim more lives than breast cancer, gun violence or car accidents. Combined. They are the #1 cause of accidental death in the United States. According to the CDC, there were over 109,000 fatal overdoses in the 12-mon…
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Very recently, my ex-fiancé called me in a panic and sobbed that her son, my stepson really, was a raging addict and she didn’t know what to do. He and his wife have a two-year-old son who deserves better, while my stepson – let’s call him Jimmy – is snorting and smoking and injecting who knows what. He’s applied for a medical discharge due to join…
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Ep 78 - Influencer Marketing Explained
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In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating…
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It can happen at any time. The bell might ring, the alarm might sound, the light might flash any time of day or night. We might be half asleep or we might have our shoulder to the wheel, pushing with all our might. Awakenings happen all the time, to people all over this earth. For the purposes of this discussion, awakenings are of two types. The Da…
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Mini Series 9 - Hate the Disease, But Love Yourself
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You would be amazed at the negative self-talk I hear when the family of a drug abuser or alcoholic starts answering pointed questions. “Do you feel as if “this” is your fault?” Most say that they feel at least partly to blame “if only…” which suggests that they believed that they had any control over the trajectory of the disease, that if they had …
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Ep 77 - 5 Ways a Podcast Can Scale Your Business
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In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether…
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Mini Series 8 - Signs of a sick relationship
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Whether we like it or not, we are all susceptible to co-dependency - the need to control another person in our life. In this podcast, we offer the following insights on the various aspects of co-dependency, especially important when addressing what happens in families who are experiencing addiction at home. Signs of a sick relationship I highly rec…
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Mini Series 8 - You can't will this away
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Whether we like it or not, we are all susceptible to co-dependency - the need to control another person in our life. In this podcast, we offer the following insights on the various aspects of co-dependency, especially important when addressing what happens in families who are experiencing addiction at home. You can't will this away Our Western cult…
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Ep 76 - The 5 Best Ways to Make Money With Digital Marketing
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Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's abo…
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Whether we like it or not, we are all susceptible to co-dependency - the need to control another person in our life. In this podcast, we offer the following insights on the various aspects of co-dependency, especially important when addressing what happens in families who are experiencing addiction at home. No one is immune No one in the family is …
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Mini Series 8 - I'm only OK if you're OK
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Whether we like it or not, we are all susceptible to co-dependency - the need to control another person in our life. In this podcast, we offer the following insights on the various aspects of co-dependency, especially important when addressing what happens in families who are experiencing addiction at home. I'm only OK if you're OK Let's stretch th…
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Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career
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Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're divi…
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Mini Series 8 - The illusion of control
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Whether we like it or not, we are all susceptible to co-dependency - the need to control another person in our life. In this podcast, we offer the following insights on the various aspects of co-dependency, especially important when addressing what happens in families who are experiencing addiction at home. The illusion of control There's something…
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