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Distribution First

Justin Simon

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أسبوعيا
 
Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Beyond Distribution with GTDC

Global Technology Distribution Council

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This podcast series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.
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Je Bosse en Grande Distribution est la première communauté francophone des professionnels de la grande distribution, de la grande consommation et de toute la sphère du retail. Animé par Jonathan Le Borgne, ancien chef de rayon au sein d'enseignes indépendantes et éditeur du site depuis 2010, le podcast part à la rencontre de celles et ceux qui participent à la transformation du secteur : dirigeant d'enseigne, fondateur de start-up, chef d'entreprise, consultant, responsable en magasin.
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Paranormal Distributions is a biweekly podcast about spooky history, creepy legends and scary stories. Every episode features a few new tales from the void, where hosts Cypress and Connor hash out their biggest, darkest, paranormal fears. If you've ever stayed up until 3 a.m. reading terrifying articles on Wikipedia, join the club. We kinda sorta believe. EMAIL US YOUR SPOOKY STORIES.
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Distribution Matters

Lucy Martirosyan, Jessica Eklund, and Josh Braun

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A series of informal interviews with presenters at the upcoming Distribution Matters pre-conference event, to be held this May at the International Communication Association's annual meeting in San Diego.
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A podcast about restaurant distribution and foodservice economics. David works in the foodservice distribution industry, servicing restaurant groups in the U.S. Pacific Northwest. "I have spent half of my career in restaurants learning from customers, and the other half supporting restaurants as a foodservice distributor. Having always looked for a podcast that could teach me more about distribution, supply chain, foodservice sales, products, and restaurants, but never finding it... I decide ...
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Electrical Distribution Solutions is a podcast for electricians, engineers, architects and more. SSDi manufacturers custom electrical distribution and control systems for C-Store’s and QSR’s worldwide. This podcast is hosted by Jerry Nelson, Adam Bohnet, and Dorothy McCarley. They are the founders of SSDi and have over 20 years of electrical trade industry experience. We all have our favorite tools, let this be one of them!
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A forum to simply discuss about underground hip hop music you can't find on syndicated radio stations, as well as anime that mite not be on mainstream US television, with some other topics that is interesting. Support this podcast: https://podcasters.spotify.com/pod/show/jimmy-bonez/support
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Uneven Distribution

Hearsay Culture Network

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William Gibson remarked: “The future is already here—it’s just not very evenly distributed.” Join Hearsay Culture’s Denise Howell to learn from time travelers among us, those creating the plotlines of our future from right here, today. Denise’s revealing interview style produces insights on new product developments affecting our world in unpredictable ways. Through conversations with leading technologists, businesspeople, and policymakers, Denise tracks the breadcrumb trail of tomorrow and n ...
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show series
 
💬 "Pas de clients, pas de business." Cette phrase résume à elle seule l'importance cruciale de la satisfaction client et de la gestion des avis dans le monde de la grande distribution. Mais comment transformer un commentaire négatif en opportunité de fidélisation ? 🎙️ Dans cet épisode, nous recevons Mehdi ABDELKADER, expert relation client chez Goo…
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Cloud transformation continues to shake up and reshape the technology channel, and vendors and solution providers are looking for easier ways to scale these offerings, according to Eric Nowak, President of Global Enterprise Computing Solutions at Arrow. He joins host Frank Vitagliano in episode 49 of Beyond Distribution with GTDC for an interactive…
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Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution. By the end of …
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In this episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton dive into a dynamic discussion on the latest developments in the wholesale distribution sector, with a particular focus on evolving technology, economic trends, and industry-specific challenges such as: The latest economic forecasts and their potential im…
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Career pivots don't always happen on impulse or as the result of a 180º turn. More often than not, change occurs slowly until the protagonist finds themself in different but not unfamiliar territory. That's the story with Steve Bailey, president of Bailey Safety. He parlayed a successful career in his family's distribution business into a lucrative…
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💬 "Tout est parti de mon père qui m'a dit quelque chose de très vrai : essaye de trouver un boulot sécurisant. Et je me suis dit : Qu'est-ce qui est sécurisant ? Les gens ont toujours besoin de manger." 🎙️ Pour ce nouveau format, nous avons le plaisir d'accueillir Harold Brun, PDG Super U Chenöve pour revenir sur son parcours. Au sommaire de cet ép…
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💬 "Le supermarché est un lieu de vie, un lieu social où les gens se rencontrent, échangent et créent du lien. Pour beaucoup de seniors, c'est bien plus qu'un simple endroit pour faire leurs courses." 🎙️ Pour ce nouvel épisode, nous accueillons Patrice Guérin, associé du Super U de Mamers, pour aborder un sujet souvent négligé mais essentiel : la mo…
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In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing …
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💬 "Il y a des produits qui permettent à la fois de se faire plaisir et qui sont devenus des institutions. Le Ricard fait partie de ces rendez-vous plaisir que, quelle que soit sa classe sociale, on a envie de perpétuer." Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son b…
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💬 "Si on veut que les politiques nous écoutent parce que leurs les lois qu'ils votent ont un impact dans la vie de tous les jours, il faut que l'opinion publique et les leaders d'opinion soient mobilisés à nos côtés. " Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son bil…
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💬 "La vraie question aujourd'hui, c'est plutôt comment vont faire les marques pour survire demain ? Elles vivent sur leurs acquis et sont grignotées d'années en années par les MDD." Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son bilan ! Les marques de distributeurs rep…
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For this milestone 125th episode of Around the Horn in Wholesale Distribution, we've brought together a powerhouse panel of industry legends to discuss the state of wholesale distribution. Featuring Dirk Beveridge, Ian Heller, and Mike Marks, the conversation is a dynamic mix of humor, insights, and actionable advice. Together, we examine the highl…
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💬 "Chez Action, ce n'est pas le discount à la Leclerc avec les mêmes produits qu'ailleurs mais moins chers. Là, on parle de produits qui ne sont pas comparables mais qui sont à prix bas par rapport à ce que l'on peut trouver dans d'autres magasins." Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'a…
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In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast. They cover: The myth of “just putting content out there” Why relying on SEO alone isn’t enough to get your content seen Understanding the 80/20 rule for content performance The importance of repeating and repurposing your key messages Overview of the Distributi…
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💬 "La période de forte inflation vécue en 2022 et 2023 a révélé cette déconsommation, car elle a eu un impact très fort sur le pouvoir d'achat des ménages. Nous avons donc assisté à une baisse des volumes sur les produits du quotidien." Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et …
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💬 "Cette redistribution des cartes a été une opération magistrale. Ils ont acheté 10 ans de développement et 10 ans de temps pour gagner des parts de marché." 🎙️ Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son bilan ! En 2024, Casino a cédé plus de 250 magasins à Interm…
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What role do automation, global policy shifts, and evolving labor markets play in shaping the future of wholesale distribution? In Episode 123, Around the Horn in Wholesale Distribution explores some of the most pressing issues affecting the wholesale and manufacturing sectors in the new year. The New Year is off to a bang, as we're already seeing …
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Margins are slim for small distributors, especially in the food service industry. So, how does a local supplier take advantage of bespoke technology solutions without breaking the bank? Chris Elliott has the answer. He’s the co-founder and head of new business development at Kimelo by Cheetah Technologies, an elegant eCommerce platform that’s purpo…
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💬 "Les parts de marchés cumulées des trois enseignes indépendantes représentent 54,4%. En 1994, ce chiffre était de 31,5%. C'est un vrai triomphe pour les indépendants." 🎙️ Dans cette nouvelle mini-série, nous accueillons Noël Zierski afin de faire une retrospective de l'année 2024 et de dresser son bilan ! Au sommaire de cet épisode 📋 : Son parcou…
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Supporting tech innovation in an area with multiple cultures and languages and many geographic barriers is challenging for even the largest vendors. According to Ali Baghdadi, SVP and CEO for the Middle East, Turkey and Africa (META) for Ingram Micro, those are key reasons why those companies look to distributors to build and support strong channel…
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It's time for predictions for the New Year - and new resolutions for success! How will economic shifts, evolving supply chains, and emerging technologies shape wholesale distribution in 2025? Episode 122 of Around The Horn in Wholesale Distribution dives into these critical topics and more, including the global impact of tariffs, nearshoring strate…
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Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement. In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabb…
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Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process. Integrating GPT with Google Sheets for meta descriptions and blog posts. Use AI to enhance your creativity and judgment. Tips …
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Team training is hit-or-miss. Businesses either choose a generic version that doesn’t directly address their industry or a vertical-specific program that’s so complex the team fails to fully implement it. Jeremy Wall has a simple solution. He’s the co-founder and CEO of GoalMakers, a learning platform that bills itself as the 10-week MBA. Jason cha…
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Are distributors and manufacturers ready to meet the challenges of economic uncertainty, AI-driven transformations, and evolving buyer expectations? In episode 120, we're joined by guest Mark Brohan to explore the key trends shaping wholesale distribution and manufacturing as 2024 comes to a close. Will macroeconomic confusion be sparked by interes…
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💬 "Regarder uniquement les fans pour un magasin, c'est comme si, il y a 10 ans, on ne distribuait les prospectus papiers que à ses clients, et notamment les 10% qui regardent leur boite aux lettres tous les jours." 🎙️ Pour ce nouvel épisode, nous accueillons Rafael Lefevre, Client Partner chez Meta pour parler de la publicité digitale à l'heure ou …
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🎙️ Pour ce nouvel épisode, nous vous proposons la rediffusion d'une table ronde organisée en collaboration avec Etyo sur le thème de la distribution alimentaire. De la personnalisation similaire à Netflix dans la sélection de produits à la montée en puissance des drives piétons. Nous discutons de la rationalisation des stocks, de l'impact des algor…
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Want to know a hiring secret? A self-directed development strategy can help you attract and retain top-notch talent in today's transient employment climate. J Carlton Harwood, a consultant and 30-year vet of Ferguson Enterprises, believes that staff success isn’t acquired through mandatory coursework. Instead, he champions a “hands-off,” self-direc…
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💬 "On ne peut pas créer de contenu sans avoir de stratégie derrière. Je ne parle pas uniquement des mots clés mais savoir qui sont nos clients, où ils se trouvent, et ensuite optimiser avec ces élements." 🎙️ Pour ce nouvel épisode, nous accueillons Jamey Lee, Co-fondateur de LocalRanker pour discuter de SEO local. Au menu de cet épisode 🗒️ Les base…
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Struggling to keep your LinkedIn content consistent? I get it. In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up yo…
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In this trans-Pacific episode, Kevin checks in from his Hawaiian vacation to join Tom in a rich discussion on the intersection of macroeconomic trends, wholesale distribution strategies, and emerging technologies. What are the implications of rising small business confidence, evolving tariff policies, and the AI-driven solutions that are shaping th…
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💬 "Si on veut changer les règles et les pratiques de consommation, il faut que ce soit le système qui opère le changement. Les entreprises vont devoir mener des co-opérations." 🎙️ Pour cette nouvelle mini-série, nous accueillons avec Philippe Goetzmann, spécialiste et conseiller des acteurs de la grande distribution. Son métier est aussi d'analyser…
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💬 "Je pense qu'il y a un switch à faire entre une distribution ancrée dans le produit vers une distribution qui va être beaucoup plus centrée sur une dimension service et qui va petit à petit s'exonérer de la dimension achat. Le produit n'étant qu'un élément du service que l'on va délivrer." 🎙️ Pour cette nouvelle mini-série, nous accueillons avec …
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The future of HVACR distribution is already here. But if your company is solely focused on the impending changeover to more eco-friendly components, it’s missing out on future-proofing the industry’s workforce. Rhonda Wight is miles ahead on both fronts. As CEO of Ohio-based Refrigeration Sales Corporation (RSC), she believes that developing next-g…
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💬 "Nos métiers de la consommation et de la distribution sont le meilleur reflet de la politique, car tous les grands sujets politiques se retrouvent dans un hypermarché." 🎙️ Pour cette nouvelle mini-série, nous accueillons avec Philippe Goetzmann, spécialiste et conseiller des acteurs de la grande distribution. Son métier est aussi d'analyser les t…
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On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy. *** WHEN YOU'RE READY ♻️…
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The blockchain ain't just for crypto anymore... As the new U.S. administration embraces emerging technologies to create cost-effective efficiencies, so goes the world of wholesale distribution and manufacturing. and we're here to guide you along this exciting new path! In this episode of Around The Horn in Wholesale Distribution, we explore how blo…
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💬 "Lidée c'était d'arriver à faire quelque chose de très fonctionnel, très clair, très simple, et qui soit compris par tout le monde." 🎙️ Pour ce nouvel épisode, nous accueillons avec Vincent Ruiz, directeur de l'offre chez La Vie Claire, pour témoigner de l'importance du merchandising et du parcours client ainsi que de l'accompagnement de Visiativ…
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Digital transformation, artificial intelligence (AI) and cybersecurity are expected to drive technology sales for years to come. However, relatively few vendors have the resources to scale sales and adoption of these innovative offerings on their own. At the recent GTDC Summit APJ event in Singapore, CEO Frank Vitagliano discussed those challenges …
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Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketer…
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Episode 3 in our series with TE Connectivity, Optimizing Energy Storage Systems In this episode, TTI hosts Paula Renfrow and Scott Stemley interview TE guest Brian Lineberry, as he explains how smart relays and contactors enable more dynamic and efficient charging, enhancing the flexibility and functionality. Follow TTI for supply chain news, marke…
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Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into: Optimizing and repurposing existing content to maximize its impact Leveraging AI t…
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