This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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المحتوى المقدم من Jon Reed. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jon Reed أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
مشابه لـSAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you. Go to http://www.manager-tools.com/testimonials to read what others are saying about the impact Career Tools ...
…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k
277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
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Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority
Manage episode 460247609 series 3009727
المحتوى المقدم من Jon Reed. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jon Reed أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.
…
continue reading
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Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
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Manage episode 460247609 series 3009727
المحتوى المقدم من Jon Reed. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jon Reed أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.
…
continue reading
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 The ZohoDay 2025 podcast review - did Zoho make its enterprise (and AI) case? 38:37
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبOn the final afternoon of a whirlwind ZohoDay 2025 analyst event, I finally got a live sit down with Brian Sommer after a couple of near misses. The topics on deck: did Zoho make its enterprise case? And how different/effective is its AI strategy? We took a bit of extra time to delve into Zoho's interesting-and-provocative AI messaging in the aftermath of DeepSeek. (Zoho's Sridhar Vembu considered these disruptions of "big AI" significant enough to refer to this phase of AI as "After DeepSeek.") Though some of the ZohoDay content is confidential, ZohoDay includes enough open conversations to let us bring you many of the issues we debated. And: this includes a much higher than average integration of customers into the sessions, which inform our podcast review.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Where do Enterprise Architects go from here - in SAP and beyond? Live from ASUG Tech Connect 45:17
45:17 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب45:17
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAt ASUG Tech Connect 2024, for the first time, I hosted a joint podcast collaboration with the ASUG Talks team - to be issued on both of our platforms. Joining me in for a live podcast taping were familiar suspects: ASUG CEO Geoff Scott and analyst Josh Greenbaum. But this time around, we had a live audience - and pulled them into the conversation. The audience had a choice of an Enterprise Architect or AI focus. They chose Enterprise Architects - and, I think, for good reason. Effective AI is probably not possible for enterprises without the right data platform and Enterprise Architect approach. I think you'll agree that hearing so many articulate real world questions from the audience made this podcast a standout, and I'll look to do that again this year where possible. And, of course, we covered AI also - that topic always finds its way in. EDITING NOTE: This podcast was recorded and produced by the ASUG Talks team, and initially released on the ASUG Talks platform. The podcast was (very) lightly edited by ASUG Talks for listening clarity. The only difference between this version and the ASUG Talks version are the differences in musical intro (which I don't do) and my outro.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 The Acumatica Summit 2025 Review - with Brian Sommer 34:49
34:49 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب34:49
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAcumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year? Was the AI narrative convincing? What did Brian hear that we didn't pick up on via the news announcement? Brian reveals the pesky questions he asked Acumatica execs, and we discuss how Acumatica is contending with its growth - a good problem to have, but nonetheless something to be tackled.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett 58:23
58:23 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب58:23
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبI was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a crucial year for SAP. The role of the S/4HANA public cloud edition is in the middle of this also. That's plenty for this discussion, which starts out on a humorous note as the cities and shows blurred together for your host. Note: there are more podcasts from this show, including an ASUG collaboration on Enterprise Architects coming soon - and my on the ground taping with Jelena Perfiljeva of the Boring Enterprise Nerds on SAP developer issues, clean core debates and more: https://jonerp.podbean.com/e/asug-tech-connect-review-jelena-perfiljeva-of-boring-enterprise-nerds/…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Why the enterprise needs (live) visual narratives - with Heather Willems 58:54
58:54 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب58:54
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Reaching the informed b2b buyer, recap 6 - what (bots) lie ahead? 21:47
21:47 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب21:47
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Reaching the informed B2B buyer, recap 5 - the great context and AI debate 18:11
18:11 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب18:11
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Reaching the informed B2B buyer, recap 4 - winning B2B examples 10:58
10:58 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب10:58
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn this shorter section of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I take a break from the content strategy methods and debates to ask - who has put this into practice? I use a cross-section of examples, from diginomica and beyond - some more visionary, some more provocative, some more practical. I kept this section short to keep the examples easily consumed, before we move into the concluding chapters and AI content debates.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Reaching the informed B2B buyer, recap 3 - earn your audience with topic authority 36:08
36:08 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب36:08
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIn part three of my informal, self-recorded reading of Reaching the B2B Informed Buyer, I get into the importance of earning topic authority: earn attention with industry expertise. This is where B2B marketers often stumble. Marketing is still about attention. Digital marketing didn't change that. And the new era of what vendors call ‘AI-powered content experiences’ doesn’t change that either. So what do we do about it - and how can we serve buyers better, and earn their trust? Note: the full dbook is available on diginomica, and also as an ebook on virtually all ebook platforms.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Reaching the informed B2B buyer, recap 2 - just how informed is today's B2B buyer? 18:03
18:03 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب18:03
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTime for part two of my informal-but-hopefully-entertaining reading of reaching the informed B2B buyer. In this edition, I get into an important debate I've had with Gartner's Hank Barnes: just how informed is today's B2B buyer? And: why is reaching B2B buyers so different now? Then we move on to chapter 3, where we examine the challenge of content marketing ROI - while today's B2B buyer "ruins the content party." 'Brandware', email blasts and chasing social virality has minimal impact on today's B2B buyers. So what to about it? Let's dig in. Note: the full d·book is available on diginomica, and also as an ebook on virtually all ebook platforms.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Reaching the informed B2B buyer, audio recap 1 - where the funnel goes wrong 16:18
16:18 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب16:18
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTo kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica in the d·book section. It's also available now on Kindle and most ebook platforms, and a printed version and full audiobook version is coming soon. For now, you can get these chapters which will be issued in order on my main podcast feeds. Reader views impacted so much of this content, so let me know where you want to take this next...…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Crashing the CRM Konvos AI Agent debate - full replay 1:05:08
1:05:08 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب1:05:08
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبI recently crashed the CRM Convos AI agents video show. Some of you may have seen me on there before - I have come on periodically in their AI debate series. So this time, they they had an interesting AI expert in the enterprise space, Andreas Welsch, to talk about the future of AI agents. At around the 27 minute mark, I crashed the podcast and start pressing some questions, and blowing a gasket of two. Here's the full conversation. Via the CRM Konvos team, following is the official text preview: Join us for CRMKonvo #234 with Andreas Welsch: AI Agents—Where are WE headed? And where will WE be? Get ready for an insightful discussion with Andreas Welsch, Founder & Chief AI Strategist at Intelligence Briefing. Andreas is an internationally recognized AI leader, advisor, and speaker known for helping the world’s leading enterprises turn technology hype into business outcomes. In this session, we’ll explore the future of AI agents, ethical considerations, and the impact on businesses and employees. Don’t miss out on this opportunity to gain valuable insights from one of the top voices in AI! Reposted to Jon Reed's podcast feeds by permission of CRM Konvos - see the original video replay at https://www.youtube.com/watch?v=uuHdXtU-zh4.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Hashing out CIO pitfalls - with Tim Crawford 50:29
50:29 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب50:29
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبCIOs are in the pressure cooker. But advice is often cookie cutter. No cookie cutters with my next guest, Tim Crawford. We'll count down top CIO mistakes and Tim's top/overlooked CIO moves for being business-relevant, AI-savvy etc. I've wanted to get Tim on the show for a while, this is going to be a dandy - bring your sharpest and snarkest questions as usual.... Note: part two of this discussion, on next-gen analyst relations, has already been released as a separate podcast on my channel.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Workshopping personalization - is great enterprise content still relevant? 1:22:23
1:22:23 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب1:22:23
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIs great/human-generated enterprise content still relevant? And how does today's content strategy and AI content hype stack up with my views on reaching B2B audiences? Can I tie this back into the hype (and potential) of AI for content distribution and hyper-personalization? To sort this out, it took a live/opinionated audience, and a special guest appearance by CRM analyst Thomas Wieberneit of CRM Konvos and more. Wieberneit is an excellent foil and sounding board, and I think we actually got somewhere on all of this.…
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SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
1 Enterprise month in review - IT FinOps and AI with Hyoun Park 1:01:34
1:01:34 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب1:01:34
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبYep, it's that time again. Join Brian and Jon for their rollicking review of the highs and lows of the enterprise event circuit - along with their article picks and pans. Speaking of article picks, special guest Hyoun Park will join the show to talk about his notable blog post on the state of IT FinOps. We'll also revisit Hyoun Park's landmark post on the "instant mediocrity" of generative AI and what's changed since then. As always, bring your smartest and savviest commentary... Note: to check the slides, catch the video replay as always at https://www.youtube.com/@jonreedofdiginomica…
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Daily Deals
مشابه لـSAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you. Go to http://www.manager-tools.com/testimonials to read what others are saying about the impact Career Tools ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k277
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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