Reaching the informed B2B buyer, audio recap 1 - where the funnel goes wrong

SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

To kick off this informal audio book reading of his Reaching the B2B Informed Buyer d·book, Jon Reed gets right into the executive summary: why the sales funnel is broken, why marketers get B2B buyers wrong - and why the right content strategy still has a huge impact, even in the so-called age of AI. Note: you can get the full d·book on diginomica in the d·book section. It's also available now on Kindle and most ebook platforms, and a printed version and full audiobook version is coming soon. For now, you can get these chapters which will be issued in order on my main podcast feeds. Reader views impacted so much of this content, so let me know where you want to take this next...