Ben Billups: Why Every Business Needs To Start a Newsletter

The Orbit Marketing Podcast

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تمت الإضافة منذ قبل three أعوام

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TechSurge: Deep Tech VC Podcast

1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 8 أيام1:14:43

التشغيل لاحقا

قوائم

إعجاب

احب

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

منذ عام واحد 48:05

MP3•منزل الحلقة

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair Extensions to Email Marketing

08:59 - The Difference Between Email Marketing and Newsletters

14:49 - Building Trust Through Newsletters

17:48 - High-Intent Signals and Marketing Attribution

23:39 - Incorporating Cold Leads into a Newsletter

26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing

35:17 - The Role of Email Marketing in a Funnel

38:29 - Email Marketing Myths

41:42 - Improving Email Deliverability and Engagement

44:48 - Newsletters as Networking

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Ben Billups and NOBLE Digital:

→ NOBLE Digital: https://www.nobledigital.co/

→ Fwd: https://www.fwdnewsletters.com/

→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/

→ Ben's Twitter: https://x.com/BenBillups

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

208 حلقات

#Business #Apple #Investing #Books #Money #Coffee #Real Estate #College #Curiosity #Entrepreneurship #Finance #Technology #Entrepreneur #Marketing #Orbit Marketing #Computer #Startup #Interviews

Ben Billups: Why Every Business Needs To Start a Newsletter

The Orbit Marketing Podcast

published منذ عام واحد

MP3•منزل الحلقة

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair Extensions to Email Marketing

08:59 - The Difference Between Email Marketing and Newsletters

14:49 - Building Trust Through Newsletters

17:48 - High-Intent Signals and Marketing Attribution

23:39 - Incorporating Cold Leads into a Newsletter

26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing

35:17 - The Role of Email Marketing in a Funnel

38:29 - Email Marketing Myths

41:42 - Improving Email Deliverability and Engagement

44:48 - Newsletters as Networking

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Ben Billups and NOBLE Digital:

→ NOBLE Digital: https://www.nobledigital.co/

→ Fwd: https://www.fwdnewsletters.com/

→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/

→ Ben's Twitter: https://x.com/BenBillups

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

208 حلقات

#Business #Apple #Investing #Books #Money #Coffee #Real Estate #College #Curiosity #Entrepreneurship #Finance #Technology #Entrepreneur #Marketing #Orbit Marketing #Computer #Startup #Interviews

كل الحلقات

1
How Dickie Bush Runs His Online Empire 1:03:39

منذ 18 يومًا1:03:39

1:03:39

Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium ghostwriters, land high-value clients, and build thriving ghostwriting agencies. With Write With AI, he shares actionable insights on leveraging AI platforms like ChatGPT to become your own Digital Writing Assistant. In this video, Dickie dives into the latest trends in digital consumption growth, strategies for differentiating in saturated markets, and optimizing content for revenue growth. He also shares practical tips on building a successful newsletter, managing financial risks in entrepreneurship, and creating social proof for online courses. Dickie emphasizes the power of consistency in mentorship, personal habits in driving sales success and using internal insights to craft impactful content. If you want to improve sales funnels, tackle cold traffic, and overcome ad fears, this episode offers insights to scale your business and seize new opportunities. Chapters: (03:47) Trends in Digital Consumption Growth (07:47) Strategies for Differentiating in Physical Delivery Markets (11:47) Optimizing Content for Revenue Growth (15:44) The Power of a Weekly Newsletter (19:40) Navigating Financial Risks in Entrepreneurship (23:29) Building Social Proof for Online Courses (31:28) The Importance of Consistency in Mentorship (35:18) The Role of Personal Habits in Sales Success (39:12) Leveraging Internal Insights for Content Creation (43:11) Optimizing Employee Efficiency and Responsibilities (50:46) Sales Funnel Metrics (54:53) The Challenges of Selling to Cold Traffic (59:07) Overcoming Fear of Paid Advertising This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Should You Trust The Media? 49:29

منذ 25 يومًا49:29

49:29

Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper and a 24/7 news website, guiding news coverage that resonated globally. In this video, Avi discusses the challenges of B2B media, the role of integrity in journalism, and his leadership at The Jerusalem Post. He reflects on the emotional impact of covering major events and the evolution of the media landscape, including AI's role. His insights offer valuable lessons on thoughtful writing and staying true to journalistic values. Tune in for a deep dive into the changing world of media and the enduring significance of integrity in storytelling. Chapters: (00:00) - Navigating B2B Media and Independent Publishers (02:44) - Importance of Integrity in Journalism (05:44) - The Legacy and Evolution of the Jerusalem Post (08:47) - Building Trust in Media: Insights from Jerusalem Post (14:41) - The Shift of News Platforms to Profit-Driven Channels (20:25) - The Complexity of Defining Journalism (23:12) - The Importance of Long-Form Journalism (28:54) - The Importance of Lifelong Learning (31:53) - The Importance of Writing Skills in the AI Era (34:50) - Challenges of AI in Education (38:05) - Emotional Impact of October 7th: A Personal Reflection (41:21) - The Importance of Thoughtful Writing (44:19) - Obby's Post-Jerusalem Post Career and Current Activities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
How My Life Changed After I Started Publishing Content 38:31

منذ 29 يومًا38:31

38:31

Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week, and the author of two children’s books (with a third on the way), Brian has built a diverse career rooted in helping people take action and pursue their goals. In this episode, Brian shares his journey of overcoming fear to launch his podcast. He also dives deep into what it takes to create content, the power of networking with top entrepreneurs, and how consistency and commitment have been vital in his personal and professional growth. We cover key lessons like the "Get Off Zero" mindset, how to overcoming plateaus, and the importance of self-coaching. He also discusses his experience publishing a children’s book and how belief in yourself can unlock new possibilities. This episode is packed with practical advice for anyone looking to grow their brand, launch new projects, or simply make meaningful progress in their personal development. Chapters: (00:02) Starting a Podcast: Overcoming Fear and Embracing Change (00:04) The Importance of Content Creation in Business (00:07) Networking with Top Entrepreneurs (00:13) The Importance of Consistency and Commitment (00:23) The "Get Off Zero" Mindset in Content Creation (00:25) Overcoming Plateaus (00:30) The Art of Self-Coaching and Personal Growth (00:33) Most Impactful Content: Seth Godin Interview (00:35) Publishing a Personal Children's Book: A Journey of Self-Belief (00:38) Building Content Strategy and Email Subscribers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
How to Grow an Instagram Account in 2025 (Easy Mode) 33:18

منذ 5 weeks33:18

33:18

Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised millions for his startup, Avi has revolutionized the music industry by single-handedly partnering with major players to aggregate supply on Nitrility’s platform. In this episode, Avi explores the power of music licensing for content creation, strategies for launching complex products, and how to navigate copyright and legal challenges in the digital age. He also shares insights into building trust and strong relationships in marketing and tips for growing a high-quality Instagram following. Avi discusses the ethics of buying followers, compares personal versus business Instagram strategies, and emphasizes the importance of optics and VC endorsements in raising capital. For anyone looking to connect globally through cold outreach or build a positive public persona, this conversation is packed with practical advice on networking and scaling in today’s business world. If you're interested in intellectual property, music industry trends, or marketing strategies, Avi’s insights will help you navigate these complex fields and position yourself for success. Chapters: 00:00 - Building Connections through Mutuals 02:00 - How Music Licensing Boosts Content Creation 05:50 - Navigating Copyright and Legal Challenges Online 07:49 - Strategies for Launching a Complex Product 09:50 - Building Trust and Relationships in Marketing 12:00 - Building a Network in the Music Industry 13:57 - How to Create a High-Quality Instagram Following 15:58 - Connect to Global Network Through Cold Outreach 22:15 - Building a Positive Public Persona 24:16 - The Ethics of Buying Instagram Followers 26:27 - Exploring Personal vs. Business Instagram Strategies 30:57 - The Importance of VC Endorsement in Investment Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Avi Patel and Nitrility: → Avi's Instagram: https://www.instagram.com/avipat_/?hl=en → Avi's LinkedIn: https://www.linkedin.com/in/avi-patel-bb2816225/ → Nitrility: Nitrility.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way - Jonathan Goodman 49:52

منذ 7 weeks49:52

49:52

Trying to win the internet is a gloriously inefficient way to build a business. Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace. Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jon’s been featured in major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the world with his wife and son. In this episode, Jonathan shares how to balance content creation with building a successful business. He covers strategies for standing out in the fitness industry, overcoming ad struggles, and leveraging social media to grow locally. Jonathan highlights the power of masterminds, newsletter growth, and creating functional content that drives long-term success. He also shares insights on email marketing, debunks the myth of overnight success, and offers tips for navigating social media challenges. If you’re ready to grow your business authentically, Jonathan provides actionable advice and timeless lessons to help you thrive. Chapter 02:53 - Navigating the Fitness Industry: Marketing Strategies 06:06 - Effective Social Media Strategies for Local Businesses 12:22 - The Power of Masterminds in Building a Coaching Business 15:08 - Understanding Newsletter Growth Strategies 18:24 - Self-Publishing and Marketing Strategies for Authors 33:25 - Effective Email Marketing Strategies 39:53 - Email Marketing Success Stories 44:00 - The Illusion of Success: Outlier Stories 46:20 - Social Media and Content Censorship Learn More About Orbit Marketing: Visit Our Website: https://orbitmarketing.io/ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl Join Our Newsletter: https://newsletter.orbitmarketing.io/ Follow Jonathan Goodman → Twitter: https://x.com/itscoachgoodman → Instagram: https://www.instagram.com/itscoachgoodman/ → YouTube: https://www.youtube.com/@JonathanGoodmanCoach → LinkedIn: https://www.linkedin.com/in/jon-goodman/ → The Obvious Choice Podcast: https://www.theptdc.com/the-obvious-choice-podcast → The 5 Reps on Friday Newsletter: https://www.theptdc.com/newsletter-subscribe Get Jonathan’s Latest Book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139 ? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
How To Grow Your Newsletter With Paid Ads - Manny Reyes 33:10

منذ 8 weeks33:10

33:10

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition. In this interview, Manny shares his best practices for growing a newsletter with paid ads. We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM). If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals. Chapters: 00:00:00 - Working with the Content You Love 00:01:44 - From Job Hunting to Entrepreneurship 00:05:48 - How to Grow on Social Media Organically 00:07:45 - Subscribers and Newsletter Milestones 00:11:57 - Newsletter Strategy Optimization 00:13:58 - The Importance of Landing Page and Thank You Page Audits 00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth 00:20:12 - What is Subscriber Persona? 00:22:20 - Different Strategies for B2C and B2B 00:24:26 - Incentives for Lead Generation and Subscriber Engagement 00:28:45 - Navigating Newsletter Fatigue 00:30:37 - Understanding your true Total Addressable Market (TAM) Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect Connect with Manny Reyes and Boletin Growth: → Boletin Growth: https://www.boletingrowth.com/ → Manny's LinkedIn: https://www.linkedin.com/in/mannyreyesm/ → Manny's Twitter: https://x.com/mannyyreyyes?lang=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Marketing Automations Every Business Needs - Grant Hushek 43:33

منذ 11 weeks43:33

43:33

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains. In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks. Chapters: 00:00:00 - Improving Cold Outreach Strategy 00:05:34 - Becoming an Automation Expert 00:08:24 - Automation for Lead Generation on LinkedIn 00:11:19 - The Challenge of Scraping Engagements and Notifications 00:14:04 - The Power of Genuine Connection 00:16:49 - Providing Value Before Asking for Anything 00:19:27 - Building Authority and Warm Connections on LinkedIn 00:24:49 - Idea Generation and Automation Technology 00:32:45 - The Founder's Attention Management 00:35:30 - Smart but Arrogant Approach to Tasks 00:38:01 - The Art of Business Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Grant Hushek and GrantBot Process Consulting: → GrantBot Process Consulting: https://www.grantbot.co/ → Grant's LinkedIn: https://www.linkedin.com/in/grant-hushek/ → Grant's Twitter: https://x.com/granthushek This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Why Every Founder Needs To Build Digital Gravity - Cody Schneider 44:38

منذ 12 weeks44:38

44:38

Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts. Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized articles in minutes. As the President of Acclaim Podcast Agency, he has successfully grown numerous podcasts, achieving Top 20 rankings for shows like The Root Cause Medicine Podcast and The Biotech Startups Podcast. In this video, Cody shares his insights on building trust through daily content, growing newsletter subscribers organically, and strategies for building efficient content creation systems. Cody also dives into topics like using AI personas in marketing, the importance of behind-the-scenes content, and how data-driven iteration fuels non-linear growth. Chapters: 00:00 - Building Trust through Daily Content 05:31 - Growth Flywheel Strategy 08:23 - How to Grow Newsletter Subscribers Organically 14:04 - AI Boyfriends vs AI Girlfriends in Marketing Strategy 19:30 - Building Efficient Processes and Systems 22:17 - The Power of Behind-the-Scenes Content 25:04 - Maximizing Mental Bandwidth in Content Creation 27:48 - Content Strategy for All Social Channels 30:32 - The Importance of Data and Iteration in Content Creation 41:38 - Nonlinear Growth Analysis Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Cody Schneider: → Swell AI: https://www.swellai.com/ → Cody Schneider: https://codyschneider.com/ → Cody's LinkedIn: https://www.linkedin.com/in/codyxschneider/ → Cody's Twitter: https://x.com/codyschneiderxx This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Why Publishing Content Will Grow Your Business - Leila Adnani 52:28

منذ 13 weeks52:28

52:28

Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies. In this video, Leila explains the powerful network-expanding effects of content creation. By sharing content, you can reach new audiences previously unaware of your expertise. Leila discusses businesses' challenges when creating content, from managing editors to handling chaotic workflows. She shares how her agency has developed a turnkey process that simplifies content creation, allowing businesses to focus on their core strengths without getting bogged down in the details. Chapters: 00:00:00 - Overcoming the Fear of Creating Content 00:10:03 - The Importance of Industry Leadership in Client Acquisition 00:16:40 - Overcoming Objections through Podcasting 00:20:02 - Success in the Fitness Industry through Podcasting (Case Study) 00:26:35 - Overcoming Analysis Paralysis and Creating Valuable Content 00:29:36 - Reaching People through Different Mediums 00:32:38 - Bet Big and Take Risks 00:36:03 - The Importance of Sharing Failure Stories and Authenticity 00:42:28 - Accidental Learning as a Podcast Producer 00:45:42 - The Power of Genuine Communication 00:48:52 - The Unpredictability of Success Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Leila Adnani and PS Creative: → Learn more about PS Creative: https://pscreative.co/ → Leila's LinkedIn: https://www.linkedin.com/in/jessicaadnani/ → Leila's Instagram: https://www.instagram.com/leilaleilaa/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Using A Newsletter To Raise A $500k Investment Fund - Andrew Pierno 24:14

منذ 16 weeks24:14

24:14

Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies. In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions. Chapters: 00:01:27 - Building and Buying Businesses 00:02:57 - Hiring Competent Staff for Business Acquisition 00:04:24 - Sticking to B2B Software 00:05:45 - The Challenges of Selling to a Niche Market Segment 00:07:16 - Strategies for finding product-market fit 00:10:18 - Developing XO's content strategy 00:13:25 - The Reality of Cash Flow in Acquiring a Business 00:14:55 - Building trust through honesty and authenticity 00:16:20 - Attracting Investors through content 00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market 00:22:32 - Building Brand Loyalty and Retention Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Andrew Pierno: → Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/ → Andrew's Twitter: https://twitter.com/AndrewPierno → Learn More about XO: https://www.xo.capital/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Ben Billups: Why Every Business Needs To Start a Newsletter 48:05

منذ 25 weeks48:05

48:05

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth. In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel. Chapters: 00:00 - The Power of Newsletters in Nurturing Leads 02:57 - From Hair Extensions to Email Marketing 08:59 - The Difference Between Email Marketing and Newsletters 14:49 - Building Trust Through Newsletters 17:48 - High-Intent Signals and Marketing Attribution 23:39 - Incorporating Cold Leads into a Newsletter 26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing 35:17 - The Role of Email Marketing in a Funnel 38:29 - Email Marketing Myths 41:42 - Improving Email Deliverability and Engagement 44:48 - Newsletters as Networking Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect with Ben Billups and NOBLE Digital: → NOBLE Digital: https://www.nobledigital.co/ → Fwd: https://www.fwdnewsletters.com/ → Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/ → Ben's Twitter: https://x.com/BenBillups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
The Louis and Kyle Show Finale 57:41

منذ 31 weeks57:41

57:41

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end! In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel. This conversation covers: 00:02:44 - The Most Valuable Lessons We've Learned 00:05:27 - Demystifying The World 00:10:22 - Embracing Imperfection 00:14:58 - Simplifying Complex Systems 00:17:37 - The Importance of Knowing What You Want 00:20:29 - The Importance of Repetition and Focus 00:23:03 - The Power of Concentration 00:33:18 - Making A Devil's Bargains 00:38:08 - Our Most Impactful Interviews 00:40:35 - Turning Points In Our Lives 00:45:07 - The Transition to Orbit Radio 00:50:11 - Gratitude and Acknowledgements 00:54:45 - Reflections and Farewell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Nat Eliason: Crypto Confidential 57:25

منذ 32 weeks57:25

57:25

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café. In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year. His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain." Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show. This conversation covers: 00:00:00 - Transitioning to Long-Term Games 00:05:44 - An Unhealthy Obsession with Crypto 00:08:52 - Separating Happiness From of Financial Success 00:12:34 - The Dangers of Chasing Quick Riches 00:14:37 - Pursuing Childhood Dreams 00:22:37 - How To Write The Perfect Scene 00:31:17 - A Potential Bestseller? 00:37:10 - Meeting Famous Figures 00:45:32 - From Short-Term Games to Long-Term Commitment 00:51:43 - A Quasi Pop Epistemology Book Links and Resources: → Crypto Confidential: https://www.amazon.com/gp/product/0593714040 → Nat's Blog: https://www.nateliason.com/ → Nat's Instagram: https://www.instagram.com/nat_eliason/ → Nat's Twitter: https://twitter.com/nateliason This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Scott Young: How To Get Better at Anything 1:02:27

منذ 32 weeks1:02:27

1:02:27

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery. This conversation covers: 00:00:00 - The Importance of Having a Mental Model of Learning 00:10:26 - Building Confidence and Motivation 00:15:35 - The Mind as a Muscle 00:18:36 - Strengthening Specific Mental Skills 00:21:38 - The Skill of Focus and Concentration 00:26:04 - Maximizing the Longevity of a Learning Project 00:31:23 - The Role of Copying in Learning and Problem-Solving 00:35:26 - Cognitive Load Theory and Problem Solving 00:40:34 - Extracting Useful Advice from Experts 00:46:44 - The Divide Between Academia and Self-Help 00:52:24 - The Complexity of Learning to Read 00:57:31 - The Impact of Age on Learning 00:59:05 - A Checklist for Learning Projects Learn More About Scott: → Scott's Blog: https://www.scotthyoung.com/ → Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

1
Jeff Lerner: From Homeless Musician To 2x Inc. 5000 Business Owner 55:19

منذ 32 weeks55:19

55:19

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World. This conversation covers: 00:02:48 - Overcoming Debt and Starting in Internet Marketing 00:03:29 - Becoming an Affiliate Marketer 00:08:18 - The Intersection of Therapy and Business Growth 00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur 00:17:14 - The Intense Focus of Musicians 00:27:34 - The Importance of Human Relationships in Business 00:37:48 - The Concept of Valuepreneurship 00:46:57 - The Chain of Fear 00:49:38 - Visionary Men and Ambitious Projects 00:51:50 - The Fallacy of Selflessness and Maslow's Hierarchy Connect with Jeff Lerner: → ENTRE: https://www.entreinstitute.com/ → Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial → Jeff's Instagram: https://www.instagram.com/jefflernerofficial/ → Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174X Support The Louis and Kyle Show: If you enjoyed this episode, please share it with a friend or leave a review. → Leave a review: https://podcasts.apple.com/us/podcast/1504333834 → Drop us an email: LouisandKyleShow@gmail.com → Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media: → Twitter: https://twitter.com/LouisKyleShow → Instagram: https://www.instagram.com/louiskyleshow/ → LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle: → Read Louis' Newsletter: https://louisshulman.substack.com/ → Louis' Twitter: https://twitter.com/LouisShulman → Kyle’s Twitter: https://twitter.com/_kylebishop → Louis LinkedIn: https://www.linkedin.com/in/louisshulman/ → Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com…

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