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484: The Membership Economy with Robbie Kellman Baxter
Manage episode 434183638 series 3593126
المحتوى المقدم من Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.
Key Takeaways:
[2:30] Surprising subscription services from the unexpected business.
[4:30] The concept of having a subscription is that it’s a different way of the packaging value.
[9:00] How can a business optimize its services for a subscription-based model?
[11:00] Keep your customers by keeping your subscription simple.
[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.
[17:00] When is a membership model good for your business?
[24:00] What are the best retention models?
[26:00] Everyone talks about tracking churn?
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