'Play with facts, not emotions'- culture war comms, PRWeek podcast

Beyond the Noise - the PRWeek podcast

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 10 أيام18:09

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ عام واحد 28:32

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PR consultant Mark Borkovski discusses culture wars in the latest episode of PRWeek’s Beyond the Noise podcast.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Joining the podcast this week is PR consultant, author and popular public speaker Mark Borkowski.

A regular in PRWeek’s Power Book, he is the founder of his eponymous PR agency Borkowski, which has successfully delivered publicity, communications and crisis management campaigns for over 30 years.

Speaking to PRWeek UK editor John Harrington and news editor Siobhan Holt, Borkowski discusses how to navigate ‘culture wars’.

There has been a spate of high-profile incidents by brands recently, from Bud Light’s missteps in handling the aftermath of its partnership with trans influencer Dylan Mulvaney last year to Nike’s England men’s football kit featuring what the brand described as a ‘playful’ version of the St George’s Cross on the collar.

In this episode, Borkowski talks about the challenges associated with ‘culture wars’ and considers the recent examples in the news. He reflects on how the changing media landscape is affecting the situation.

We also hear his insight on avoiding controversy and backlash.

Hosted on Acast. See acast.com/privacy for more information.

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#Business #PRWeek #Public Relations #Public Sector #City #Corporate #Comm #Communication #Consumer #Healthcare #Public Affairs #Campaign #Opinions #Creativity #Advertising

'Play with facts, not emotions'- culture war comms, PRWeek podcast

Beyond the Noise - the PRWeek podcast

published منذ عام واحد

MP3•منزل الحلقة

PR consultant Mark Borkovski discusses culture wars in the latest episode of PRWeek’s Beyond the Noise podcast.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Joining the podcast this week is PR consultant, author and popular public speaker Mark Borkowski.

Speaking to PRWeek UK editor John Harrington and news editor Siobhan Holt, Borkowski discusses how to navigate ‘culture wars’.

We also hear his insight on avoiding controversy and backlash.

Hosted on Acast. See acast.com/privacy for more information.

180 حلقات

#Business #PRWeek #Public Relations #Public Sector #City #Corporate #Comm #Communication #Consumer #Healthcare #Public Affairs #Campaign #Opinions #Creativity #Advertising

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1
What's changed in the all-new PRWeek Power Book? 28:20

منذ يومين28:20

28:20

The PRWeek editorial team review the newly launched 2025 Power Book, discussing how big it's become, preparations for the party and some of the (often surprising) answers given by leading comms professionals this year. The Power Book, which lists the most influential people working in UK communications today, went live this week. Click here to access the coverage, including the ‘top 10s’ of PR professionals in different sectors. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. This week’s episode features PRWeek’s Danny Rogers (editor-in-chief), Evie Barrett (senior reporter) and Siobhan Holt (news editor). The three journalists prepare for the party and Rogers discusses the background to the Power Book and how it has evolved since the first iteration back in 2007. The trio offer views on the individuals and organisations judged by Power Book members to be the best and worst comms performers over the past 12 months. PR leaders’ favourite creative campaigns from 2024 are also discussed. Hosted on Acast. See acast.com/privacy for more information.…

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‘Brands: up your game’ – YouTuber Josh Pieters on viral PR stunts 33:06

منذ 10 أيام33:06

33:06

YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast. Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame. Now creating social media content for brands at Goon Squad Productions, Pieters offers tips on launching disruptive campaigns without facing backlash, and shares his view that businesses should invest in long-form video over traditional ads. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. The social media star also shares the process behind his recent documentary with OnlyFans star Lily Phillips, including the precautions put in place to minimise the chance of a comms crisis. He reveals which social media platform he believes to be “the gold standard” for any online strategy, and explains the nuances between Instagram Reels and TikTok. Joining Pieters on this episode is PRWeek’s senior reporter, Evie Barrett. Hosted on Acast. See acast.com/privacy for more information.…

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‘DEI-hushing will happen’ – Trump-era DEI rollback 41:58

منذ 17 يومًا41:58

41:58

The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek’s latest Beyond the Noise podcast. Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis communications consultant, media trainer and ex-journalist. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen in the browser above. Our guests examine the communications strategies and approaches of different companies that have dropped, or watered-down, their DEI commitments in the wake of the election of Donald Trump to a second presidency. ‘DEI must DEI’ has become the mantra of the Trump government and the President’s new executive orders aim to dismantle nearly all forms of DEI. Speaking to PRWeek UK editor John Harrington, Lee and Malik discuss the potential impact of these actions on the wider comms and reputation of an organisation, especially in the longer term. They look at what these policies might mean for the ‘calendar events’ such as Pride and Black History Month. Lee and Malik offer advice to comms professionals working with companies that are backing away from DEI. And they talk about what, if anything, comms can do to influence these policies in the first place. Hosted on Acast. See acast.com/privacy for more information.…

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Tony’s Chocolonely and PR: 'People want to catch you out' 31:27

منذ 24 يومًا31:27

31:27

Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work. She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. The in-house comms boss also shares her reaction to Tony’s being referenced in the Gavin and Stacey Christmas finale last year. Joining Matthews on this episode is PRWeek’s senior reporter, Evie Barrett, and reporter, Eliza Wiredu. Hosted on Acast. See acast.com/privacy for more information.…

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PR is crying out for AI training 33:22

منذ 4 weeks33:22

33:22

How prepared is UK PR for the AI revolution? PRWeek’s latest Beyond the Noise podcast episode takes a look. Our guests this week have been looking at that question as part of a major study: Jo Sutherland, MD at comms agency Magenta Associates; and Dr Tanya Kant, senior lecturer in media and cultural studies (digital media) at the University of Sussex. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Sutherland and Kant discuss the survey from last year of 1,100 UK-based content writers and managers working in PR, comms or marketing. The duo explain the background to the research and choose their top lessons from the study, which looks at what proportion of comms professionals are using AI, what they think of the tools, and how many have received training. The report – ‘CheatGPT? Generative text AI use in the UK’s PR and communications profession’ – also asks about ethical and legal concerns. Speaking to PRWeek UK editor John Harrington, our guests discuss the biggest barriers to AI success for comms professionals, including an apparent lack of sufficient training. They talk about upcoming regulations around the technology, the dangers of ‘AI fatigue’, and offer practical advice for PR professionals who want to get ahead. Sutherland also gives the lowdown on Magenta’s experience with AI – including how the agency secured money from the Government’s AI Upskilling fund, which covers 50 per cent of the PR firm’s AI training. This week’s episode is the second in a row on AI. Last week we spoke to Erin Lanuti, chief innovation officer at Omnicom PR Group , who discussed DeepSeek’s dramatic entry to the AI market and what it might mean for the comms industry. Hosted on Acast. See acast.com/privacy for more information.…

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Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group 18:07

منذ 5 weeks18:07

18:07

What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look. The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include Ketchum, FleishmanHillard, Porter Novelli and Portland. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Speaking to PRWeek UK editor John Harrington, Lanuti gives her impression of the furore caused by the emergence of Deepseek, the Chinese company behind the new AI chatbot R1. President Trump described the emergence of DeepSeek, which is said to be built for a fraction of the cost of its AI rivals, as a ‘wake-up call’ for the US tech industry. DeepSeek shocked the financial markets and wiped billions off the share prices of US tech giants in late January as it became the most downloaded free app in the US in just a week. However, concerns remain about the distribution of mis- and disinformation via DeepSeek, and about censorship. Cybersecurity firm Wiz has also said a security breach had exposed one million users of the technology. Lanuti discusses the advantages and disadvantages of DeepSeek and expresses misgivings about how it could be used to spread false information. More generally, she discusses OPRG's AI strategy and whether the PR industry in general is doing enough to keep up to speed with the fast-moving technology. Lanuti also gives her predictions for AI for the year ahead - with one quirky prediction provided by her AI agent. Hosted on Acast. See acast.com/privacy for more information.…

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‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health 42:46

منذ 5 weeks42:46

42:46

Warning: this article and podcast contains references to suicide. How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness. This episode of Beyond the Noise features Simon Gunning, chief executive of the Campaign Against Living Miserably (CALM) – the suicide prevention charity. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Speaking to PRWeek senior reporter Evie Barrett and news editor Siobhan Holt, Gunning discusses whether comms professionals are particularly vulnerable to mental-health challenges and burnout. The trio debate the benefits and challenges of flexible working practices. Gunning discusses whether mental-health campaigns preach to the converted and if it’s the responsibility of businesses to address mental health in their campaigns too. In addition, the CEO chats about working with creative and PR agencies, and the importance of strong partnerships. He also discusses CALM’s latest work – the second phase of its ‘Missed Birthdays’ campaign, which centres on youth suicide. For people experiencing issues raised in this article, the charity CALM can be contacted on 0800 585858 or via the CALM website . In addition, the NABs advice line can be reached at 0800 707 6607. Hosted on Acast. See acast.com/privacy for more information.…

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Is WFH now under threat? The WPP debate rages on 21:48

منذ 6 weeks21:48

21:48

What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. WPP’s decision to mandate that employees work in the office four days a week , Edelman’s 2025 Trust Barometer , and Trump’s second Inauguration are among the topics under the microscope in this episode. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen in the browser above or on your favourite platform. PRWeek’s Danny Rogers (UK editor-in-chief), Siobhan Holt (news editor) and Evie Barrett (senior reporter) debate WPP’s controversial decision and discuss the positive and negative views shared by industry leaders on the hot topic. The team also analyse the recent findings from Edelman’s annual Trust Barometer, plus the journalists chat about the latest news, from TikTok to Trump’s Inauguration and the impact on the PR industry. Hosted on Acast. See acast.com/privacy for more information.…

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EasyJet and Taylor Herring on PR campaign secrets 45:21

منذ 7 weeks45:21

45:21

How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency. This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Speaking to PRWeek news editor Siobhan Holt, the guests discuss their nine-year partnership and the creative campaigns they have produced together. The pair talk about the campaign briefs, and how COVID-19 and lockdowns had an impact on the campaign work but strengthened the partnership. We hear about the ideation process, and how the pair come up with fresh concepts. In addition, the duo discuss what breaks down an agency-client relationship and offer partnership ‘dos and don’ts’ for both clients and agencies. Corry also discusses his new position as Taylor Herring’s managing director and his plans for the agency in 2025. Hosted on Acast. See acast.com/privacy for more information.…

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‘ESG will go out of the window’ – 2025 predictions with MSL and W 33:52

منذ 8 weeks33:52

33:52

What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or on your favourite platform. Speaking to PRWeek UK editor John Harrington, our guests give their takes on major industry trends, including: The agency model and how PR firms are likely to evolve What’s in store for mergers and acquisitions in PR PR recruitment Wages The return to the office The future of ESG, DEI and ‘purpose’ in the second Trump presidency Social media AI in comms Diversity and inclusion in the industry The summer of Oasis. Hosted on Acast. See acast.com/privacy for more information.…

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'AI is petrifying!' - GK Barry's manager on influencer trends 33:16

منذ 11 weeks33:16

33:16

Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year. Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and presenting roles. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. HLD Talent last year appointed Dom Smales as non-executive chairman – a social media expert best known for founding Gleam, the influencer management agency which supported YouTube talent such as Zoella and Alfie Deyes throughout the 2010s. Holland shares the advice she's received from Smales, and how she believes the internet's cyclical nature could mean more nostalgic social media platorms make a comeback. Joining Holland on this episode is PRWeek's senior reporter, Evie Barrett. Hosted on Acast. See acast.com/privacy for more information.…

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Lush Saltbomb to McDonald’s ‘pre-nug’ – 2024 campaign gems 36:04

منذ 11 weeks36:04

36:04

PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast. Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode. PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. PRWeek’s John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter) each discuss their top three activations from the past 12 months. The team analyse what the campaigns tell us about major trends as 2025 approaches. Newsjacking, brand collaborations, AI and purpose are among the themes examined. They also look back at the best campaigns for each month of 2024, as chosen by PRWeek readers . Finally, the journalists indulge in some irreverent festive spirit, answering pressing Christmas cracker questions including: would you rather be Spider-Man or Batman? Hosted on Acast. See acast.com/privacy for more information.…

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Omnicom-IPG merger - impact on PR agencies 18:05

منذ 12 weeks18:05

18:05

PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen in the browser below or on your favourite platform. The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $25.6bn. PRWeek journalists Danny Rogers, Siobhan Holt and Evie Barrett discuss their initial reactions to the news, which could have huge implications for some of the world's biggest PR agencies. Omnicom's stable includes FleishmanHillard, Ketchum and Porter Novelli, while IPG owns The Weber Shandwick Collective, Golin and several more. The trio discuss the likely main reasons for the merger, and what it could mean for the PR agencies. Are we likely to see mergers of existing Omnicom/IPG shops, or even sell-offs of some of the PR assets? Separately, the team take a close look at the PRWeek UK Communicators of the Year list for 2024 - the winner was announced this week as Sir Alan Bates, the Post Office campaigner. They discuss the process of choosing the UK's best communicators and pick out some of their favourite people on the list. Hosted on Acast. See acast.com/privacy for more information.…

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How to run a profitable PR business in 2025 - new report details challenges 28:34

منذ 13 weeks28:34

28:34

Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people. The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the previous year to 12.9% this year. There was also a slight overall year-on -year fall in income. And when adjusted for inflation, gross income grew by a 6.5%, though this figure has been impacted by rising inflation. PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen in the browser above or on your favourite platform. In this week's episode, PRWeek editor-in-chief Danny Rogers speaks to Esther Carder, partner at Moore Kingston Smith, about business performance across the PR sector and beyond. Speaking about agency profits, Carder says the report confirmed a "big dip" in figures across the PR industry. She said: “I think it can largely be explained by the contraction fee income. While it looked like there was some growth in fee income, by the time you adjust that for inflation, actually income had on the whole contracted.” The PR sector was not alone in that, Carter added, saying that every business discipline across the marketing services spectrum that was examined showed income had contracted when adjusted by inflation. Hosted on Acast. See acast.com/privacy for more information.…

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'Define budget early' – TUI and Ogilvy on perfect pitching 37:40

منذ 14 weeks37:40

37:40

What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency. This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple , Spotify , or listen on your favourite platform. Speaking to PRWeek UK editor John Harrington, the guests discuss the recent pitch – won by Ogilvy PR – to support the nationwide communications for TUI's First Choice and Marella Cruises brands. They talk about the background to the brief and how agencies were engaged with at different stages, from initial contact and chemistry sessions through to the pitch itself and the aftermath, including how to tell the agencies that were unsuccessful. We hear about the role of procurement and other key issues such as the importance of having a clear brief, who to include in the in-person pitch, and when to discuss budget. Dowling also discusses the 'briefing workshop' TUI held prior to the formal pitching. Elsewhere, the duo offer their own pitching 'dos and don'ts' for both clients and agencies. Hosted on Acast. See acast.com/privacy for more information.…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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'Play with facts, not emotions'- culture war comms, PRWeek podcast