))
Providing essential information on Americas largest minority
…
continue reading
Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their ...
…
continue reading
P
Public Relations Review Podcast
1
Public Relations Review Podcast
Peter C Woolfolk, Producer & Host
An award-winning podcast with host Peter Woolfolk discussing public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing solid information of interest to public relations professionals at all levels. This podcast is ranked worldwide among the "Top 1%" of podcasts. Available ...
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
PRGN Presents: News & Views from the Public Relations Global Network
Public Relations Global Network
PRGN Presents is the essential podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and communications, featuring experts from the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep ...
…
continue reading
T
Tell Me in Ten by TELL Public Relations
1
Tell Me in Ten by TELL Public Relations
TELL Public Relations
This is a publicity podcast for brand leaders, influencers, and entrepreneurs who want more visibility. Powered by TELL PUBLIC RELATIONS, this show gives you fast, actionable PR tips and industry secrets so that you can start getting more of the shine that you deserve with media coverage, brand partnerships, speaking engagements, and more. But as always, private members get full access to the vault with exclusive trainings, bonus episodes, and REAL LIVE MEDIA OPPORTUNITIES. More at TELLPUBLI ...
…
continue reading
If you are doing the PR and marketing for your organisation then you'll know things have changed. Sending a few press releases is no longer enough. Today organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well. Each week, former journalist and PR officer, Richard Midson hunts the world fo ...
…
continue reading
T
TechnogistPR | Public Relations / Product Reviews / Internet Marketing
Podcast by TechnologistPR
…
continue reading
http://www.youtube.com/watch?v=NrXhhJ9Y2yI Public relations is a minefield. The wrong public relations strategy can spell disaster for your company or enterprise. Here we answer all of the frequently asked questions about public relations to help you make the right choice when choosing your public relations strategy.
…
continue reading
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communic ...
…
continue reading
The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.
…
continue reading
ShapiroPR is an independent public relations firm in West Hollywood, CA
…
continue reading
World PR Day, A day dedicated to public relations practitioners from across the world. Dave Forde, Founder of PR In Canada interviews public professionals from both the agency and brand-side from across Canada about the industry and how it continues to change and evolve.
…
continue reading
The Future of Branded Content Marketing and PR, is all about the latest in trends in content marketing & public relations. The tips and techniques that modern marketers are using to reach their targetted customers. How to do it, when to do it & how to measure it!
…
continue reading
B
Blanket Enterprises Public Relations Podcast
1
Blanket Enterprises Public Relations Podcast
Matthew & Christopher
Blanket Enterprises is the worlds largest company founded by the worlds greatest business man/lover; Jim Blanket. In an interview with Forbes Magazine, Jim said his secret to success is to focus on everything. In this podcast, the PR Department and hosts Matthew and Christopher discuss all things Blanket Enterprises with news, announcements and interviews with staff of all shapes and sizes.
…
continue reading
A
Accreditation in Public Relations Podcasts
1
Accreditation in Public Relations Podcasts
Professional Podcasts LLC (www.professionalpodcasts.com)
This blog is the home for podcast programs focusing on the value of the Accreditation in Public Relations (APR)credential offered through the Universal Accreditation Board to members of the Public Relations Society of America and 9 other UAB participating organizations.
…
continue reading
U
USC Center for Public Relations Presents #PRFuture
1
USC Center for Public Relations Presents #PRFuture
USC Annenberg Center for Public Relations, Fred Cook
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
…
continue reading
W
Welcome to the World of SME Branding and Public Relations
1
Welcome to the World of SME Branding and Public Relations
Phenom Communications
Ever wonder what the fuss about Branding and PR was all about? Apparently Billions of Dollars in Revenue! The Phenom Communications Team Introduce our very own Entrepreneurs and SMEs to a Journey to business success and profitability via successful Branding and Public Relations strategies. Sign up to our podcast to discover just why Billionaire, Bill Gates is willing to spend his last marketing dollar on PR.
…
continue reading
W
Where Are They Now? Public Relations Professionals Podcast
Hello, I am a senior at the University of North Texas. I am an aspiring PR professional working on a podcast for my PR communication class. These professionals attended 8th Annual Celebrate Mayborn at UNT. I received their insights on the profession along with their educational experience that led them to where they are now.
…
continue reading
C
Copper State of Mind: public relations, media, and marketing in Arizona
1
Copper State of Mind: public relations, media, and marketing in Arizona
HMA Public Relations | PHX.fm
Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vic ...
…
continue reading
T
The Publicity Podcast - Public Relations Tactics and Marketing Strategies for your Business
1
The Publicity Podcast - Public Relations Tactics and Marketing Strategies for your Business
Deal With The Media
The publicity podcast: Advice for SMEs on media training, publicity stunts, how to write a press release, electronic press kits, small business marketing, how publicity fits into a marketing strategy and a marketing mix, social media, and blogging. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Beyond Social Media
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
…
continue reading
P
Public Relations Review Podcast
1
How Millennials Are Shaping the Future of B2B Marketing
19:29
19:29
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:29
Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and le…
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S3 E6: Values Aligned Business with Sean Dowdall
20:28
20:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
20:28
In this episode, Sean Dowdall highlights the role of PR professionals in guiding companies towards values alignment and the impact it can have on the community. Drawing from his experience growing up on a tribal nation, Sean emphasizes the need for businesses to have a strong mission and vision that serves the benefit of people and the planet. He e…
…
continue reading
In this episode I am joined by Dan Wilcock, Sustainability and Governance Manager for the UN Global Compact Network Australia. The UN Global Compact Network may be the biggest movement you haven't heard of. A special initiative initially set up by then UN Secretary General, Kofi Annan, it is a call to companies everywhere to align their operations …
…
continue reading
T
Tell Me in Ten by TELL Public Relations
1
The magic (and myths) of word of mouth marketing
5:33
5:33
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
5:33
Word of mouth marketing works best when you pair it with THIS. In today's episode (an audio from our most recent YouTube video!), we talk about the magic and the myths of word of mouth, using lessons from Jonah Berger's popular book "Contagious". Our weekly episodes are only a TASTE of what we offer private members of our program "Kiss and Tell", w…
…
continue reading
T
The Public Relations Podcast
1
The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy
8:40
8:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
8:40
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZWe also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not jus…
…
continue reading
P
Public Relations Review Podcast
1
Decoding Public Relations in Middle America with Jona Ohm
30:49
30:49
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
30:49
Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces …
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S3 E5: Leadership Buy-In for PR & Communications Success with Gilbert Manirakiza
19:21
19:21
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:21
In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often exp…
…
continue reading
P
Public Relations Review Podcast
1
Success in Thought Leadership: Recognition, Connections and Strategy
24:47
24:47
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
24:47
Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelon…
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S3 E4: PR and Legal Counsel: A Comprehensive Approach to Crisis Management with Dominique Biquard
19:32
19:32
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:32
One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis. Dominique Biquard disc…
…
continue reading
There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast. This series has the bits of interviews we never got to run in series 5 of the show. Today it's the final bits from the chat I had with Jeroen Bos from PR.co If you heard the original chat you'll know it was a fascinating one because Jeroen is a real for…
…
continue reading
T
The Public Relations Podcast
1
Using the power of personal to connect with media
14:21
14:21
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
14:21
In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the founder of KAYLEY Media. Kayley is not only a PR but a former journalist who understands how to use the "personal" to create connections with journalists and the public. It's a chat that is packed with action…
…
continue reading
Brought to you by HispanicMPR.comبقلم Elena del Valle
…
continue reading
P
Public Relations Review Podcast
1
The Future of Content Marketing Lies in AI
19:26
19:26
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:26
Are you ready to navigate the brave new world of AI in content marketing? Buckle up as we uncover the latest insights and trends that are reshaping our industry. In this episode, host Peter Woolfolk presents two insightful text-to-speech articles that highlight how AI enhances customer interactions, predicts future patterns, and enables the formula…
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S3 E3: Transformation and Communication with Bradly Howland
19:58
19:58
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:58
The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys? In this episode, Bradly Howland …
…
continue reading
T
The Public Relations Podcast
1
Tech, PR and Crisis with Alexandra Annable of Techfugees
17:28
17:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
17:28
Sign up to the newsletter at ThePublicRelationsPodcast.com Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time. In this one we chat to Alexandra Annable from the non-profit "Techfugees", and shed light on the interplay between technol…
…
continue reading
L
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
1
45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence?
35:44
35:44
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
35:44
The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…
…
continue reading
T
The Public Relations Podcast
1
How to be authentic and PR skills for the future
19:08
19:08
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:08
In this episode, I have two chats for you. 1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focused on PR-related roles 2) We talk about authenticity with fearless podcaster, Dr. Rita Jablowski. Her no-no…
…
continue reading
P
Public Relations Review Podcast
1
Taking a Deep Dive into PR Best Practices with Barbara Nonas
18:48
18:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:48
Eager to extract the very best from your PR team? Discover the secret sauce of exceptional public relations work. Host Peter Woolfolk chats with a seasoned expert, Barbara Nonas. As a Strategic Communications and Public Relations Consultant, Barbara spills the beans on the nitty-gritty of building trust and transparency with clients, setting clear …
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S3 E2: Sustainability in Event Management with Danielle Dickinson
17:12
17:12
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
17:12
In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit. In this thought-…
…
continue reading
In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it wo…
…
continue reading
T
The Public Relations Podcast
1
Why PR is changing with Matt Holmes - Poem
17:44
17:44
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
17:44
We're back for a season 5.5 and if you don't know why it's called 5.5 then you haven't signed up to the newsletter yet at ThePublicRelationsPodcast.com! In this thought-provoking episode, Matt Holmes from Poem (an international PR agency in Australia) challenges the traditional approach to public relations, stressing the need for data-driven insigh…
…
continue reading
P
Public Relations Review Podcast
1
Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz
32:34
32:34
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
32:34
What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on…
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S3 E1: Five Priorities for Marketing Managers with Nick Leighton
23:03
23:03
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
23:03
The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work enviro…
…
continue reading
L
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
1
44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones"
48:47
48:47
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
48:47
Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…
…
continue reading
P
Public Relations Review Podcast
1
The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
31:34
31:34
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
31:34
Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace. We div…
…
continue reading
P
Public Relations Review Podcast
1
The New Era of PR: Artificial Intelligence and the Preston Platform
27:04
27:04
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
27:04
Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before. We dive de…
…
continue reading
P
Public Relations Review Podcast
1
New AI Platform Offers Major Outreach Boost For Smaller PR Firms. Exceptional AI Features Included!
27:04
27:04
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
27:04
Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies. "Preston" learns about your organization, connects you with relevant journalists, and saves costs while providin…
…
continue reading
S
Smoke Signal, A Public Relations Podcast
1
A Public Relations Podcast: Smoke Signal - The Rise and Rise of Martech
23:52
23:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
23:52
In this episode of Smoke Signal, I am joined by Scott Brinker, a.k.a Chief Martech, author of the Marketing Technology Landscape Supergraphic. Scott is in the envious position where is hobby and passion has become his career and vice versa. First launched in 2011 with 150 tools, the latest 2023 version, released last month, featured an unbelievable…
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S2 E12: Combatting Fake News and Misinformation with David Wills
22:38
22:38
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
22:38
The rise of disinformation, mal-information, and misinformation is a growing concern in Canada, just as it is in the United States and other countries. The Institute of Public Relations recently published a study highlighting the significant gap that exists between the sources responsible for combating disinformation and how well they are actually …
…
continue reading
P
Public Relations Review Podcast
1
ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!
38:45
38:45
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
38:45
ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on ESG investing, public relations professionals must c…
…
continue reading
T
The Public Relations Podcast
1
Does AI have a problem and how will this effect PR?
16:39
16:39
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
16:39
A.I. has a problem. It's a problem that could influence the future of Public Relations and Communications roles. In this final episode of series 5 of The Public Relations Podcast, we look at the future of AI in public relations. Will AI take over the role of communications professionals? How should comms pros adapt to AI and what should they focus …
…
continue reading
Brought to you by HispanicMPR.comبقلم Elena del Valle
…
continue reading
L
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
1
43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing
40:23
40:23
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
40:23
"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S2 E11: Lobbying the European Union with Natacha Clarac
13:00
13:00
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
13:00
"Lobbying is not about buying influence. It's about building relationships." Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in the European context, lobbying is an open and democratic process that involves many stakeholders, including businesses and NGOs,…
…
continue reading
T
The Public Relations Podcast
1
Should your organisation have an opinion and learnings from South Korea
18:21
18:21
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:21
In this episode, journey with me into the heart of Seoul, South Korea, as I discuss global public relations, cultural insights, and an impactful conversation on how to voice an organization's opinion on social and political issues without alienating your audience.I'm sharing some of what I learned from my dinner conversation with a local freelance …
…
continue reading
P
Public Relations Review Podcast
1
ChatGPT: Great, Successful Uses For PR Teams
25:53
25:53
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
25:53
Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking. How about using the text from your ChatGPT output and inserti…
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S2 E10: Navigating the Media Landscape in Israel with Hanan Kamir
17:05
17:05
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
17:05
The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel. Hanan Kamir explains that multinational companies should be aware of the need to adapt their mess…
…
continue reading
U
USC Center for Public Relations Presents #PRFuture
1
How AI is transforming the future of PR and communications
25:58
25:58
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
25:58
How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communi…
…
continue reading
T
The Public Relations Podcast
1
Mastering Modern PR: Diversification, MarTech Mastery, and the Art of Storytelling?
18:29
18:29
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:29
Will these things be the future of PR? Diversification, Martech mastery... and storytelling? In this episode, I talk to Damian Frances, a journalist who studies PR and comms. Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along t…
…
continue reading
L
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
1
BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce
28:52
28:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
28:52
Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…
…
continue reading
T
The Public Relations Podcast
1
Unlocking the Power of Influencer Marketing and Embracing Anti-hero Brands
18:34
18:34
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:34
In this episode, I dive into the world of influencer marketing with Maria Jordan from Fireflies Management, discussing her experience working with a family of influencers and the importance of aligning their brand values with their partnerships. We also explore a thought-provoking article by Trevor Thomas about the rise of anti-hero brands and the …
…
continue reading
P
PRGN Presents: News & Views from the Public Relations Global Network
1
S2 E9: Making Sure Your PR Generates New Business with Leeza Hoyt
19:02
19:02
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:02
Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or marketing campaign generates new business? In this episode, Leeza Hoyt explains that the role of public relations is more than just gett…
…
continue reading
In this episode, Jordan & Mateo explore the importance of digital marketing in the film industry and how it can make or break a movie's success. We begin by discussing what makes a good digital campaigns for movies, which includes having a clear and concise message, using targeted advertising to reach the right audience, and creating engaging video…
…
continue reading
L
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
1
42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps
49:54
49:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
49:54
When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…
…
continue reading
T
The Public Relations Podcast
1
Pitching mistakes - Getting the right content in front of journalists
15:27
15:27
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
15:27
If you want to get your story across to the traditional media then you need to get your pitch right. There is almost a checklist you can go through to make sure you cover all the bases. It ranges from a good headline to making sure you have the right pictures in the details. Jeroen Bos, the CEO of PR.co, joined me for a chat about our experiences w…
…
continue reading
D
Digital Public Relations
1
PR Nightmares: Kendall Jenner Pepsi Commercial
12:37
12:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
12:37
Maddie Goerl and Alex Zito discuss the public relations nightmare that was the Kendall Jenner Pepsi commercial. Although Jenner and Pepsi had good intentions, the commercial seemingly used the Black Lives Matter movement as a secondary element that was inappropriately used. In this episode, Maddie discusses how celebrities and large corporations fl…
…
continue reading
D
Digital Public Relations
1
PR in Sports: How Professional Sports Are Moving Forward
18:57
18:57
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:57
Welcome to the Way,Way, Back and Gone podcast where Cole Oswald and Jorden Shevel talk about how sports PR is changing for the better. We talk about new changes in the MLB, the buzz created around the NHL playoffs, and Virtual Reality in sports. Tune in for some fresh takes on how professional sports teams are building and growing their brand in a …
…
continue reading
U
USC Center for Public Relations Presents #PRFuture
1
PR & Its Role in Mental Health Support
40:04
40:04
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
40:04
The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’…
…
continue reading
P
Public Relations Review Podcast
1
Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success!
31:19
31:19
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
31:19
The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She ou…
…
continue reading
T
The Public Relations Podcast
1
Could you help a journalist's careers in return for coverage?
10:28
10:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
10:28
I've just got off the phone with a seasoned journalist where we were talking about the problem reporters find today or getting back to research in-depth stories. As the media landscape evolves, it raised the question as to whether PR professionals could help in this process but not just by pitching an idea and sitting back but by getting actively i…
…
continue reading
