Controlling Your Media Interviews: Strategies to Craft Your Message and Handle Tough Questions

Public Relations Review Podcast

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Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with your key points, ready to handle curveball questions with grace. Dorothy, with her rich background from Capitol Hill to the agency world, provides a masterclass in transforming tough inquiries into opportunities to underscore your message. We dissect the art of spinning a negative premise into a positive outlook, ensuring you'll leave our conversation with the confidence to command the media's attention and articulate your vision with unwavering clarity.
The dance of media interviews goes beyond a simple Q&A; it's an elaborate choreography where every step counts. By examining the controversial DARVO strategy through a real-world case study, you'll grasp when this bold play can make an impact and when it might backfire. As your host, I also share my experiences on the indispensable nature of media training for PR professionals, stressing the use of compelling, visual metaphors to engrave your points in the minds of your audience. This episode is an essential listen for anyone eager to perfect their public presence, ensuring your message isn't just heard, but remembered long after the microphone is turned off.

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1. Controlling Your Media Interviews: Strategies to Craft Your Message and Handle Tough Questions (00:00:00)

2. Mastering Media Interviews (00:01:10)

3. Media Training and Interview Tactics (00:14:35)