Copper State Of Mind: Public Relations, Media, And Marketing In Arizona podcast

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How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

منذ 1 year57:50

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Copper State of Mind: public relations, media, and marketing in Arizona

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Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, President of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and communication adviser, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

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Copper State of Mind: public relations, media, and marketing in Arizona

updated منذ 6 أيام

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Copper State of Mind: public relations, media, and marketing in Arizona

1
Would You Rather Hire a Robot or a Recent Grad? 15:34

منذ 6 أيام15:34

15:34

Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of working "9 to 5" (and sings a little Dolly Parton in the process). Are outdated workplace norms ready to accommodate a generation that thrives in hybrid environments? Are organizations that refuse to adapt at risk of losing potential talent? We discuss the challenges employers face in bridging the generational divide and the impact of remote work on skills development. While we're not sure of the "right" answer, we conclude that advocating for more flexible, balanced, and inclusive work practices will foster richer workplace cultures in the future. Read the transcript and notes for this episode on our website. Key Takeaways The traditional 9-to-5 work model is becoming increasingly obsolete as recent graduates demand more flexible working environments. Boundaries, work-life balance, and the role of technology have become critical topics for new professionals entering the job market. There is a noticeable divide in how different generations perceive the evolving workplace, with significant implications for hiring practices. Hiring managers increasingly say they'd prefer AI / automation over hiring recent graduates, indicating a disconnect in expectations. The future of work may not center around a physical office space, requiring a shift in perspective for employers. Companies may miss out on significant talent by adhering strictly to traditional workplace expectations instead of considering a hybrid approach. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Little Things Can Make a Big Difference 23:20

منذ 20 يومًا23:20

23:20

Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life. Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships. They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They emphasize that genuine appreciation not only enhances relationships but also contributes to a positive business culture and community engagement. Read the transcript and notes for this episode on our website. Listen to Episode 3: "Community Relations: Giving Back is Good Business" Key Takeaways Small gestures like handwritten thank you notes and personal visits can vastly improve professional relationships and set businesses apart. Effective communication involves understanding the context, including historical and relational elements, which enhance genuine interactions. Building genuine appreciation, rather than seeking transactional benefits, fosters stronger, more authentic business relationships. Mentoring and sharing knowledge can leave long-lasting impacts, influencing career paths and reinforcing networks. Companies that demonstrate their values through community involvement and customer engagement create more loyal and trusting clients. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

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Metrics vs Meaning: Measuring the True Impact of PR & Communications Campaigns 26:29

منذ 5 weeks26:29

26:29

Abbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact. They conclude that while measurement tools and technology have certainly advanced, the core challenge remains: identifying the right metrics that resonate with the client’s goals and demonstrate the value of a campaign in achieving business success. Read the transcript and notes for this episode on our website. Key Takeaways Effective PR measurement requires aligning communications strategy with overarching business goals to accurately assess impact and success. Modern tools and analytics enable the measurement of various aspects of PR campaigns, but there is still a challenge in capturing intangible impacts like brand awareness. PR & communications professionals must align their measurement strategies with the actual business objectives to demonstrate real value to clients. Misalignment between client expectations and PR outcomes can result from failure to ask the right questions at the start of a campaign. Continuous dialogue between PR agencies and clients is crucial for demonstrating value and securing long-term partnerships. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
The End of Celebrity Endorsements? Meet the New Brand Champions 22:06

منذ 7 weeks22:06

22:06

This episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication. Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements. This change marks a notable shift in consumer behavior and brand strategy, showcasing the critical role trust plays in modern marketing. Read the transcript and notes for this episode on our website. Key Takeaways Celebrity endorsements were once the gold standard for advertising, but times have changed significantly. Surprisingly, employees are now seen as the most trustworthy and influential representatives of a brand. Brands can harness the power of their employees to amplify messages and build trust among consumers. The shift in trust from celebrities to everyday employees highlights a major change in consumer behavior and perceptions. It's essential for companies to empower employees to share authentic experiences and perspectives on social media. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
AI in PR: Embracing Opportunities and Addressing Concerns 22:55

منذ 9 weeks22:55

22:55

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents. Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts. Read the transcript and notes for this episode on our website. Key Takeaways AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals. There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions. Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR. PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry. Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Diversity, Equity, and Inclusion Are Not Dirty Words 25:38

منذ 11 weeks25:38

25:38

Abbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning. The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world. Read the transcript and notes for this episode on our website. Key Takeaways Diversity is a fact of nature and should be mirrored within workplace environments to promote inclusivity and equity. Policy shifts have impacted the traditional DEI landscape, raising questions about meritocracy and representation. Systemic biases are pervasive, and acknowledging personal biases is essential for fostering more inclusive spaces. Real progress requires open, honest, and sometimes tough conversations about race, equity, and inclusion in society. Leaders of companies and non-profit organizations should authentically communicate their stance on DEI issues, reflecting these values in their operations and cultures. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Rebuilding Trust in Government, NGOs, and the Media: Is It Even Possible? 24:01

منذ 13 weeks24:01

24:01

Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust. Read the transcript and notes for this episode on our website. Key Takeaways The Edelman Trust Barometer reveals a global decline in trust across institutions, with grievances rising significantly. Business leaders are being called upon to spearhead trust restoration efforts, but this must be a collaborative endeavor involving governments, NGOs, and the media. Generational differences exist in perceptions of activism, with younger populations more inclined to view hostile activism as a necessary response to grievances. There is a pressing need for transparent and honest communication by institutions to combat misinformation and rebuild public trust. Consumers of news must also engage responsibly by seeking diverse perspectives and developing informed opinions. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
The Importance of Mentoring in Our Lives and Careers 18:38

منذ 15 weeks18:38

18:38

It's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think. Adrian reflects on key moments in his work in the Middle East and Africa, including his experiences with renowned journalist Christopher Dickey and his work with humanitarian policy and advocacy experts at Oxfam International. Abbie points out how mentoring can often unfold unexpectedly, deriving immense value from curiosity and active participation that benefits both mentors and mentees. She also touches on the evolving landscape of networking and the need for authentic, meaningful conversations in mentorship. Ultimately, Abbie and Adrian point out that mentoring is a two-way street, where both parties can learn and grow from each other, fostering lasting relationships that extend beyond formal interactions. Read the transcript and notes for this episode on our website. Key Takeaways Mentorship doesn't need to be a formal arrangement; the best relationships often develop organically through shared experiences and mutual learning. Both mentors and mentees can benefit, as the exchange of knowledge and perspectives sparks growth and insight for all involved. Constructive feedback is crucial, providing real-time learning and application opportunities beyond theoretical knowledge. Expressing gratitude for the guidance can solidify your relationship with a mentor and encourage continued interaction and mutual support. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Celebrity Reputation Management and the "Dark Side" of Public Relations 24:45

منذ 17 weeks24:45

24:45

A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents. The implications of this case extend beyond the individuals involved, touching on the ethical responsibilities of PR professionals and the impact of public perception on personal and professional lives. Read the transcript and notes for this episode on our website. Key Takeaways The unfolding legal battle between Blake Lively and Justin Baldoni raises ethical concerns for public relations practitioners. Public relations can sometimes shift from reputation management to reputation takedown, which is troubling. The tactics used in reputation management can have broader implications beyond celebrity culture, affecting public trust in media narratives. Crisis communication should prioritize the core of the complaint rather than deflecting attention to peripheral lawsuits and media claims. Ethical PR practices should focus on maintaining and elevating client reputations rather than tearing others down. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
What Does the $15m ABC News Settlement Mean for the Future of Journalism? 22:17

منذ 19 weeks22:17

22:17

The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Abbie and Adrian discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals. As the media landscape becomes more fragmented and audiences self-select into echo chambers, the challenge of maintaining impartial reporting intensifies. This raises critical questions about the responsibility of journalists to uphold their mission while navigating the pressures of a changing industry. Read the transcript and notes for this episode on our website. Key Takeaways The settlement between ABC News and President-elect Trump raises concerns about journalistic integrity. As media organizations face financial pressures, maintaining objective reporting becomes increasingly challenging. The relationship between media ownership and editorial independence is becoming more complicated in today's landscape. The rise of cheap conspiracy theories highlights the high costs of funding real investigative journalism. Journalists must navigate pressures from both their employers and the public's expectations of accuracy. The fear of lawsuits could lead to self-censorship among journalists, threatening press freedom. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Holiday Marketing Madness: Can We Cut Through the Noise? 21:32

منذ 21 weeks21:32

21:32

The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face during this time. Ultimately, the key takeaway is that effective communication during the holidays requires a thoughtful blend of strategy, empathy, and timely outreach to break through the clutter and connect meaningfully with audiences. Read the transcript and notes for this episode on our website. Key Takeaways The holiday season requires early planning for effective communication and marketing. Shoppers are beginning their holiday preparations much earlier, often starting before Halloween. Emotional storytelling can be powerful but must avoid manipulation to resonate authentically. Nonprofits must engage donors continually beyond just the holiday season to ensure lasting support. Culturally sensitive messaging is essential during the holidays, considering diverse celebrations and experiences. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
The Decline of Local News and Its Impact on Democracy 22:27

منذ 23 weeks22:27

22:27

The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the need for news literacy, educating communities on the importance of diverse news sources and equipping them with the tools to discern credible local reporting from passive consumption of national clips. Supporting local journalism goes beyond subscribing to local newspapers. It involves participating actively in local media by reading, sharing, and financially supporting credible journalism. Despite the grim outlook, Adrian points out the resilience and entrepreneurial spirit driving new digital journalism initiatives, including nonprofit organizations like States Newsroom and newsletters like the Arizona Agenda and Tucson Agenda . Read the transcript and notes for this episode on our website. Key Takeaways The decline of local journalism and the diminishing number of local news outlets has created "news deserts" across the United States. Research shows that more than half of the nation's counties have little to no local news coverage. Local news is critical for civic engagement; its absence correlates with lower voter turnout, reduced civic participation, and increased political polarization. Consumers must support local publications to ensure diverse voices and accurate reporting. Investing in local journalism through subscriptions and active engagement is essential to maintain informed communities and foster public understanding and civic responsibility. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Public Relations in a Polarized Post-Election Environment 24:51

منذ 25 weeks24:51

24:51

As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients. They also discuss the responsibilities of PR professionals in the contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Abbie advocates for a focus on unifying messaging that resonates with shared values, urging communicators to be proactive in addressing the challenges and opportunities presented by the new administration. By aligning communication efforts with universally accepted goals, business leaders can transcend polarization and foster environments of mutual understanding. Read the transcript and notes for this episode on our website. Key Takeaways The polarization of public discourse is a growing concern, driving the need for unifying communication strategies. Business leaders must find a balance between taking public stands on political issues and maintaining respect for diverse viewpoints. Organizations should align their messaging with their mission and values to maintain trust and authenticity. The media landscape is increasingly fragmented, and social media algorithms profoundly impact how information is consumed and distributed. With an increasing preference for niche media consumption, targeting specific audience segments requires strategic messaging and content placement. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Navigating Ownership Transitions: Behind the Scenes of a PR Firm Buyout 29:19

منذ 27 weeks29:19

29:19

Abbie Fink , the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike. She also emphasizes the value of having both professional advisors and supportive friends during this transformative period. As Abbie reflects on the renewed energy within HMA Public Relations, she expresses pride in the work they continue to do and the strong relationships built over the years. Read the transcript and notes for this episode on our website. Key Takeaways Transitioning to sole ownership involves navigating complex legal, financial, and emotional factors—each critical to the successful acquisition of a business. Engaging with expert advisors such as mergers and acquisitions attorneys and financial specialists is key to comprehensively understanding the firm's valuation. Balancing friendship and business interests with a former co-owner requires clear communication and a focus on shared goals, such as maintaining agency continuity and client satisfaction. The support of informal "friend-visors" is vital during transitional periods, providing emotional and motivational backing. Ownership transition can reinvigorate business energy and client service strategies, presenting fresh opportunities to build on an established legacy. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

Copper State of Mind: public relations, media, and marketing in Arizona

1
Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast 27:20

منذ 3 years27:20

27:20

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. Read the transcript and notes for this episode on our website. Additional Resources "Should Your Organization Invest in Starting a Podcast?" (Episode 17) "How Do You Listen to Your Podcasts?" by Justin Liggin "What Do Journalists Want?" by Abbie Fink "Creativity Is Just Half of the Equation" by Abbie Fink Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Credits Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre , is a project of HMA Public Relations , a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story , a B2B communications firm, and distributed by PHX.fm , the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network , "the world’s local public relations agency.”…

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Copper State of Mind: public relations, media, and marketing in Arizona

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