'Define budget early' – TUI and Ogilvy on perfect pitching

Beyond the Noise - the PRWeek podcast

What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency.

This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek UK editor John Harrington, the guests discuss the recent pitch – won by Ogilvy PR – to support the nationwide communications for TUI's First Choice and Marella Cruises brands.

They talk about the background to the brief and how agencies were engaged with at different stages, from initial contact and chemistry sessions through to the pitch itself and the aftermath, including how to tell the agencies that were unsuccessful.

We hear about the role of procurement and other key issues such as the importance of having a clear brief, who to include in the in-person pitch, and when to discuss budget.

Dowling also discusses the 'briefing workshop' TUI held prior to the formal pitching.

Elsewhere, the duo offer their own pitching 'dos and don'ts' for both clients and agencies.

---

Hosted on Acast. See acast.com/privacy for more information.