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Lisa Kuecker - The State of Boutique 2024
Manage episode 410834127 series 1757122
In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates.
LINKS:
433 حلقات
Manage episode 410834127 series 1757122
In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and marketing strategies in the US and growing international interest in boutique fitness. Kuecker emphasizes embracing hospitality principles, leveraging AI in marketing, and improving sales conversion rates.
LINKS:
433 حلقات
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×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.