EP 74 Storytelling Branding for Business: Greg Logan on Blockbuster Branding from Hollywood

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What do Barbie, Star Wars, and your coaching business have in common? Hollywood storytelling expert Greg Logan reveals the blockbuster formula—and puts me in the hot seat to transform my AI Book Coaching brand. No script, no prep, just real coaching.

Greg Logan is the author of Creating a Blockbuster Brand and founder of Narrativity.com. After decades in advertising and working with big names like Google, Adobe, Virgin, Kellogg’s, and United Airlines, he now helps coaches, healers, and entrepreneurs craft stories that captivate clients and build credibility.

👉 In this episode, you’ll discover:

• Why your audience is the hero (and you’re the guide).
• The Hollywood storytelling formulas that keep clients hooked.
• The 11 brand story types every coach and entrepreneur needs.
• Why emotional storytelling outperforms facts.
• How to use tension + resolution to open and close every story.
• Greg’s live coaching with me: reframing my brand into a quest — “ensuring the world gets to taste your secret sauce.”
• How stories light up all 4 quadrants of the brain vs. facts lighting up only 2.

✨ Whether you’re a coach, healer, or entrepreneur, this conversation will show you how to transform your brand into a blockbuster story that people love to share.

🔗 Connect with Greg Logan:

• Website: Narrativity.com
• Book: BlockbusterBrands.com
• Quiz: StorytellingQuiz.com
• Instagram: @GregLoganOfficial

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https://www.facebook.com/carylwestmoreauthor
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