#6: Three Ways To Position Yourself to Rise to the Top in Your Career

Worth Knowing with Bonnie Habyan

Elina Vilk fell in love with business and marketing at 12 years-old when she crushed a school contest selling candy and won admission to the local theme park. That created a life-long passion for creativity and innovation that has landed her in top roles at Yahoo, PayPal, Facebook, Hootsuite, and now David's Bridal as the Chief Business Officer. In this episode of Worth Knowing, Elina shares her secret sauce of adopting creative innovation as the tool to fuel her success. Plus, she shares her thoughts on how work-life balance is anything but. Instead, she says it's more of a see-saw we have to learn to ride with a resilient mindset.

Elina Vilk joined David’s Bridal in August 2024 as Chief Business Officer and to wholly lead

Pearl by David’s, the company’s event planning platform.

In her new role, she will help the wedding retailer and services brand drive growth. Pearl,

specifically, is designed to help make it easier to plan weddings and find and manage vendors

during the wedding planning process.

Vilk is tasked with expanding Pearls vendor service and also to create a media network and

marketplace to help grow businesses. Vilk comes to David’s Bridal from Hootsuite, where she

was CMO. Vilk brings more than two decades of experience leading high-functioning talent. As

a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital

innovator at the forefront of technology, she firmly believes in the power of customer centricity

as the driver to every organization.

Credentials: Over 20 years of experience driving marketing initiatives for brands like

WooCommerce, Meta, PayPal and Visa, University of San Francisco MBA Marketing.

Awards: Throughout her career, Elina has infused creativity and strategy into marketing

campaigns that have been awarded distinguished Advertising Age and Innovation awards. She

is a two-time honoree in the “Women to Watch” awards, presented by Remodista.

Resources

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