Redefining Wine Culture with Tyler Balliet of Rebel School of Wine (Part 1)

Wine Guide with Cork & Fizz - Wine education for beginners and enthusiasts

Ep 102

How does someone from a beer-loving Wisconsin family end up creating a massive Rosé-themed wine playground in New York City? As well as writing a wine-themed book that is challenging the wine status quo?

Today’s guest, author Tyler Balliet, is sharing her journey on how she’s helping to reshape the wine industry with events like Rosé Mansion and Wine Riot, as well as her inspiration behind her book, Rebel School of Wine. We also dig into the heart of what’s wrong with how wine is traditionally taught - think too pretentious, too focused on technical details, and not nearly welcoming (or fun) enough!

Tyler Balliet is an entrepreneur and journalist who’s been reshaping how people experience wine since 2006. She co-founded Rosé Mansion, a massive rosé-themed wine playground in NYC, and Wine Riot, a touring wine festival, and named Inc. Magazine’s 30 Under 30 and Wine Enthusiast’s 40 Under 40. Her new book, Rebel School of Wine, is a bold, visually-driven manifesto for a new generation of wine drinkers.

So, if you are ready to break free from stuffy wine stereotypes and lean into Tyler’s take on why wine education should be about fun, stories, and people, then this episode is for you!

This is part 1 of my interview with Tyler so make sure you check out part 2 in episode 103!

Connect with Tyler

Website: https://rebelschoolofwine.com/

Instagram: @tylerballiet

Instagram: @rebelschoolofwine

Resources

Go to rebelschoolofwine.com and use the promo code CORKANDFIZZ to get a signed copy of Tyler’s book and a free pack of wine stickers for only $30. That's $15 off!

Codeword: Listen to the episode to discover the code word and DM me on Instagram or email me at [email protected] for your chance to win a copy of Rebel School of Wine!

Episode Highlights:

• Tyler Balliet’s wine journey
• Inspiration behind Tyler’s Rebel School of Wine book
• Tyler’s focus on the “why” and “who” behind wine and not just the “what”
• Exploring wine through people and culture
• Tyler’s frustration with technical, flavor/aroma-focused language
• The disconnect between how wine professionals and consumers experience wine
• The cultural shift needed in wine
• Challenges for the wine industry and younger generations
• Importance of making wine enjoyable and inclusive

What did you think of the episode? Text me!

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