Why Startup MVPs and Vision Boards Don't Work

Voice Marketing with Emily Binder

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.

Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life.

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Successful startups (some unicorns) who bootstrapped:

Mailchimp

Calendly

Spanx

TechCrunch

Atlassian

Autodesk

Timestamps:

0:18 Kevin Kelly: "prototype, don't plan"

0:49 Vision boards are useless

1:33 Pros / cons of self-funding

2:30 Human Design: non-specific manifestation

3:24 MVP vs cheap ways to validate idea- J Cornelius "Loops"

3:53 How Buffer validated their idea

4:24 How I built WealthVoice

4:44 AI makes MVPs cheap

5:44 Sophia Amoruso: Nasty Gal

6:27 Inexpensive ways to validate an idea (emilybinder.com/typeform)

8:08 Best ideas don't come from spreadsheets but from magic - "Alchemy" - Rory Sutherland

Links & resources:

Kevin Kelly - Be Generous & Unique (Invest Like the Best podcast)

"Loops" by J Cornelius

"Alchemy" by Rory Sutherland

Buffer: Idea to Paying Customers in 7 Weeks: How We Did It

Sophia Amoruso - Diary of a CEO

My favorite podcast tools:

• Riverside: record a video podcast
• Descript: edit audio or video like a Word doc

ThinkersOne Videos! Shop: emilybinder.com/thinkersone

Podcast home: emilybinder.com/podcast

Coaching session: emilybinder.com/call

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